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1569 posts
Nokia debutes Advertising Alliance
Nokia has come out with a new program that aims to make mobile marketing easier on marketers. Enter…
AOTA conference explores safety online through education
This week’s AOTA conference was a meeting of minds for online marketers who specialize in security and online…
AOTA cocktail party
After a long day of talking about consumer trust and security, the AOTA cocktail had people loosening up.…
Measuring social networks
Can marketers expect to get predictable measurement and accountability from social network campaigns? This was a question that…
Good economic news for catalogers?
While the US consumer watches gas prices rise, there may be a positive spin for the cataloger and…
B-to-b marketer woes
DMNews was recently given a peek at the the results of an anonymous survey on b-to-b business conditions…
Choose your weapon
I was beaming on the subway this morning when I flipped open my New York Times Magazine and…
Coors Light at Avenue A | Razorfish’s Rock the Digital World summit
At this morning’s Rock the Digital World summit, hosted by Avenue A | Razorfish and its clients, I…
Marketers, agencies at odds over how to engage consumers
While marketers are increasingly looking to engage consumers, agencies often fall short of being able to provide the…