Want to see the work that rose above the rest? Look no further than the John Caples International Awards, which champions creative solutions to direct marketing problems. An international committee of more than 70 creative directors selected this year’s finalists, which are listed here. On March 19, final winner placement will be announced at an awards dinner presented by DMNews.
March 19, 2009
Dinner and awards presentation
Capitale
130 Bowery
New York, NY
Click here to register today
- Integrated campaign
- Interactive
- Agency self-promotion
- Direct mail dimensional
- Retention
- Flats
- Collateral
- Print Ad
- Microsite
- Online
- Web site
- Ambient/Guerrilla
- Mobile marketing
- Out of home
- Retention/loyalty
- TV/Infomercial Campaigns
Integrated campaign
AIM Proximity
Vodafone
Innovation Fold
AIM Proximity
The Warehouse Limited
Love Conspiracy
AIM Proximity
Te Papa Tongarewa Museum of New Zealand
Get into our Space
AIM Proximity
Christchurch Press
Press Uni Wars
AIM Proximity
Yellow
I Phone Johnny
BMF
Goodman Fielder Baking
Not for Ducks
Chemistry Comms. Group
Oyster ATU
Oyster iTunes
Clemenger BBDO/Clemenger Proximity Sydney
St Vincent de Paul Society
This Time it’s Personal
Clemenger BBDO/Clemenger Proximity Sydney
Sega
Offset the evil campaign
Clemenger Proximity Sydney
Surfrider Foundation Australia
Turn the Tide campaign
Kennickell Print & Global Marketing
Citadel Brigadier Foundation
Membership Campaign
Lowe and Rivet
MTV Networks Australia
Welcome Snoop
M&C Saatchi
Save the Children
Lessons in Leadership
The Martin Agency
GEICO
GEICO Caveman
Mindshare
HSBC India
Winning over the Indian Target Audience in straight sets
OgilvyOne AG Zurich
Fiat Group Automobiles Switzerland SA
Are you an Alfista?
Ogilvy & Mather
Nike Philippines Inc.
Manny
Ogilvy & Mather
FM Global
FM Global/True Stories
Ogilvy & Mather
Six Flags
Six Flags “More Flags. More Fun.”
PKP Proximity
Kurier Redaktionsges
Elections
Proximity Canada
Royal Bank of Canada
Crime Doesn’t Pay
Proximity BBDO
Mercedes-Benz
Hey Boss, I want My Mercedes Corporate Car!
Proximity Germany
GE Europe NV
Fancy a drop of Elbe?
Proximity London
Royal Mail
Royal Mail ‘Meet Mr Complete’
Proximity London
Food Standards Agency
FSA ‘Horror Story’
Proximity Minneapolis
Edina Realty
We Found Each Other
Proximity Singapore
Nescafé Singapore
Catch Lewis
Rapp Auckland
McDonald’s New Zealand
My Greatest Feat
Rapp Auckland
Telecom New Zealand Ltd.
No one will know you are gone
Rapp Auckland
Telecom New Zealand Ltd
Security Suite
Rapp New York
The Leukemia & Lymphoma Society
Pull the Trigger to Save Lives
Shackleton
SEGO Spanish Association of Gynecolgy and Obstetrics
The Monument
Shackleton
Persan – Puntomatic
Men can also do it
Shackleton
Caja Madrid
Sense & Sensibility
Shackleton
Random House Mondadori
The Tenth Symphony
Thorp & Company
Coverall
Germville: A Sick Place to Live
TBWAChiatDay, New York
The Advertising Council Inc.
Asterisk
TBWAWHYBINTequila
ASB
Say Cheese
Unit 7
Raritan Inc.
Titanic
Interactive
AIM Proximity
Air New Zealand
Grab a Plane
AIM Proximity
Yellow
I Phone Johnny
Agency.com Ltd.
Skittles
Mix the Rainbow
BMF
Lion Nathan
TED696 Project
BMF
Commonwealth Bank
Free-bee
Defacto Kreativ
Audi AG
myAudi
Jung von Matt AG
Mercedes
Mercedes GLK Online Campaign
Mark
Optus Telecommunications
GRRR for what you want
The Martin Agency
BFGoodrich
BFG Race Game
The Martin Agency
The Newseum
Newseum. Where the news comes to life.
Proximity
Cell C
Hummerville
Proximity Germany
Cin King Motors
Perfect cars for the City?
Proximity Singapore
Nescafé Singapore
Catch Lewis
Proximity Singapore
New Balance Singapore
Love/Hate
Ogilvy & Mather
Six Flags
Six Flags Daily Ticket Campaign
Ogilvy & Mather
IBM
IBM Storage Maze — The Scavenger Hunt
Agency self-promotion
AIM Proximity
Xmas
Archibald Ingall Stretton…
Staff Blaster
BMF
We’re looking for people with heart
Euro RSCG Australia
Hungry
Leo Burnett/Arc Worldwide Singapore
The green move
PKP Proximity
X-man
Shackleton
iJam
Tangible Financial
Invisible brand
Wikreate
Wikreate’s response to Shackleton’s iJam
Direct Mail
Direct mail dimensional
AIM Proximity
New Zealand Insurance
NZI broker claims jigsaw
AIM Proximity
Yellow
Drop cloth
AIM Proximity
New Zealand Post
Design a stamp 2008
Agentur am Flughafen
Regus AG
Piranha fishing with Regus
BMF
BPAY
Printed statements waste more than just paper
Clemenger Proximity Melbourne
Advance pet food
Tongue
Draftfcb New Zealand
BMW
BMW X6
Fullcontact
Flex equipos de descanso
The time traveler
Lavender
Fujitsu
Slobot
Leo Burnett
Fiat
Fiat tape measure
Lowe and Rivet
CA, Inc.
It’s the detail that counts
Mark
The Wayside Chapel
Invisibility suit
M&C Saatchi
RSPCA
Tea towel
MercerBell
Fuji Xerox Document Supplies
Swear jar
Meteorite
Royal Mail
Royal Mail ‘Production pack’
Meteorite
Homebase
Homebase ‘Hi-Ho’ Gnome
OgilvyOne AG Zurich
OgilvyOne AG Zurich HR
Gas in the blood
OgilvyOne London
IBM
Useful vs. Useless Information
OgilvyOne London
British Gas
British Gas — Generation green
OgilvyOne London
British Gas
Would you do this?
OgilvyOne Worldwide, Hong Kong
Bureau Veritas
Bureau Veritas Nightmare Book
OgilvyOne Worldwide GmbH
ENTEGA Service
ENTEGA Service — Free your utility company!
Ogilvyone Wordwide GmbH
IBM Deutschland Gmbh
Not my Problem: IBM Lifecycle Management Game
PKP proximity
Marvel
X-Man
Proximity BBDO
Sony
Wanted!
Proximity London
Royal Mail
Royal Mail ‘Chocolate Letter’
Proximity London
Volkswagon
Gardener’s Friends
Proximity London
Volkswagon
Highline
Proximity London
Royal Mail
Royal Mail ‘Not a stress ball’
Rapp Auckland
CIGNA
Distill
Rapp Auckland
SKY TV New Zealand
Mailbox DVD Player
Rapp Auckland
Telecom New Zealand Ltd
No one will know you’re gone
Red Urban GmbH
Fred Butler
Mineral water mailing
Red Urban GmbH
BSH Kochschule No. 1
Pencil case
Quinn Fable Advertising
Comverse Inc.
Blue puzzle
Salem
comunique-se
Shout
Shackleton
DeAPlaneta
Houdini
Tequila
Nissan Australia
Sardine can
Underline s.r.o.
ING Zivotni Pojistovna
Gingerbread man
Wunderman
Microsoft
Magnetic keywords
Y&R
Microsoft
Microsoft anti-virus
Retention
Jung von Matt AG
Daimler AG
Flickr book
Proximity
Mercedes-Benz
You’ve got mail
Proximity London
Volkswagon
Gardener’s Friends
Proximity London
Royal Mail
Ted Talks
Proximity London
Royal Mail
Royal Mail ‘Chocolate letter’
Red Urban GmbH
BSH Kochschule No. 1
Carrot in a towel
Wunderman
Lufthansa Germany
Up front
Flats
AIM Proximity
State Insurance
The State decoy stereo
AIM Proximity
Tower Insurance
Picture frames
Blitz Direct, Data & Promotions
Saab
Saab Cross-Wheel Drive (XWD)
BMF
Lion Nathan
TED696 Project
BoxbyJung von Matt AG
NOAH — People for animals
Letter cage
Bruengger Bachmann Dialog AG
Orange Communications AG
Your new number
Chemistry Comms. Group
IT Consultancy
Not sorry you’re leaving
Clemenger Proximity Melbourne
Eternal Beauty
Envelope
DDB Germany, Hamburg
Henkel KGaA
Back to black
DDB Germany
Hamburg German Red Cross
Tea drinkers save lives
DDB Germany, Hamburg
World Vision e.V.
Child application
Draftfcb New Zealand
The Aotearoa New Zealand Cluster Munition Coalition
Cluster bomb drop
Lavender
Laubman & Pank
Transitions “See the difference” envelope
Lowe Philippines
Kuff ‘N Kollar
Kuff ‘N Kollar “Collar/Belt Loop/Buttons”
M&C Saatchi
ANZ
Dress pattern
MercerBell
Fuji Xerox Document Supplies
How to be good at everything in the office
Proximity
Intermarch; Supermarket
Coin on the ground
Proximity London
Volkswagon
Streamline
Proximity London
Volkswagon
Gardener’s Friends
Rapp Auckland
SKY TV New Zealand
Mincemeat
Saatchi & Saatchi New Zealand
WWF New Zealand
WWF pass it on
Story
The Glenmorangie Company
Ardbeg Corryvreckan — a hair-raising tale
Story
The University of Edinburgh
Family mailing
Tequila
Australian Direct Marketing Forum
3000 Dates
Underline s.r.o.
GE Money Bank
3 Hits in one shot! Combine all your installments into one.
Y&R/Wunderman, Irvine
Land Rover North America
Land Rover “Tea Party” DM touch 1
Collateral
BMF
Commonwealth Bank
Free-bee
Clemenger Proximity Melbourne
Dog Aid Australia
Menu
Clemenger Proximity Melbourne
advance pet food
Tongue
Draftfcb — Cape Town
Van Schaik Bookstore
World Book & Copyright Day
Draftfcb New Zealand
The Aotearoa New Zealand Cluster Munition Coalition
Cluster bomb drop
G2 New Zealand
NZAA
Cut finger insert
Mark
Dog Regue
Take Me Home
Proximity
SA Corporate Basketball League
Basketball league
Proximity London
BBC
BBC T.V Licensing ‘No Excuse’
Proximity London
Food Standard Agency
FSA ‘Horror Story’
Singleton OgilvyOne
Kodak
Black Print
Y&R/Wunderman, Irvine
Barbeques Galore
“How to grill a salesman” Poster
Print Ad
AIM Proximity
Vodafone
World of difference
The blue group
Oxfam
A really crap ad
BMF
Commonwealth Bank
Love cricket ‘door’
Jung von Matt AG
Karstadtguelle Insurance
Medical Signs
Tangible Financial
Witan Investment Trust
Jump
TBWAWHYBINTequila
Effies
Effies call for entries
Digital
Microsite
AIM Proximity
Vodafone
Innovation fold
AIM Proximity
Air New Zealand
Grab a plane
Clemenger BBDO/Clemenger Proximity Sydney
Sega
Offset the evil
Dialogue Marketing
Microsoft
Podge and Rodge on a PC
Euro RSCG Australia
Integral Energy
Calculator
Lavender
Fairfax Business Media
www.writeournextad.com
The Martin Agency
United Parcel Service of America Inc.
Dale Jarrett’s farewell tribute
Meteorite
Argos
Argos ‘Giant jar’
Mullen
Stanley Works
Stanley Fubar
Ogilvy & Mather
IBM
IBM puzzles
Proximity
Mercedes-Benz
Family album
Proximity BBDO
Mercedes-Benz
Now danger can’t surprise you anymore!
Proximity Singapore
Nescafé Singapore
Catch Lewis
Rapp New York
Travel Channel
Travel Channel KIDNAP!
Shackleton
Acciontra El Hambre
Niger luxury club
Online
AIM Proximity
Yellow
Unbelievable search
BMF
Commonwealth Bank
History of the mullet in cricket
Clemenger Proximity Sydney
Black Dog Institute
Paint by numbers
Clemenger Proximity Sydney
World Wildlife Fund
Global warning
DDB Germany, Hamburg
Ikea Austria
Blinds
Mark
Chalk Urban Art Festival
Disappearing art
OgilvyOne London
BP Ultimate
BP Ultimate – mileometre
OgilvyOne worldwide GmbH
DHL
DHL: “Send-to-a-friend”
OgilvyOne worldwide GmbH
Frankfurt Zoo
Livestream Banner “Feeding time”
Proximity BBDO
Chrysler
Become the annoying intruder!
Proximity Germany
Cin King Motors
Perfect cars for the city?
Rapp Kelana Jaya
BMW Malaysia
Let there be light
RMG Connect Sydney
Listerine
Tornado
Saatchi & Saatchi New Zealand
Toyota
Hilux unbreakable
Web site
Arc Worldwide
Nestle Purina PetCare Company
Feed the senses
BMF
Lion Nathan
HarvesTED — The Trials
CP Proximity
Audi
The Rosen project
DDB Germany, Hamburg
Volkswagen AG
The chase goes on
Lowe and Rivet
Genesis Energy
Tree people
M&C Saatchi
Save The Children
Save The Children Web site
Proximity Canada
Bayer HealthCare AG
The Alka-Seltzer Great American Road Trip
Proximity London
General Electric
General Electric ‘Kite’
Rapp New York
Merck & Company, Inc.
We chose to protect ourselves against cervical cancer and other HPV diseases. Now the choice is yours
E-mail
Mindshare
HSBC India
HSBC India — Serving aces in inboxes
Rapp Auckland
Telecom New Zealand Ltd
No one will know you are gone
In and out of home
Ambient/Guerrilla
AIM Proximity
The Warehouse Limited
Love Conspiracy
AIM Proximity
Yellow
I Phone Jonny
Blitz Direct, Data & Promotions
Bark & Fitz
Excitement Pee
BMF
Ella Bache
Ella
Clemenger Proximity Sydney
Surfrider Foundation Australia
Turn the Tide campaign
CP Proximity
Weekiendesk Iberia
ESCape
DDB Germany, Hamburg
German Red Cross
Tea drinkers save lives
Draftfcb Kobza
Divorce Lawyer Dr. Kriegler
Photos
Euro RSCG Australia
Sony
The Crowd’s Story
Leo Burnett
UNICEF
The UNICEF Landmine Stickers
Leo Burnett
UNICEF
The UNICEF Anti Landmines Table Soccer
Leo Burnett
Amnesty International
Gallows
Lowe and Rivet
Football Federation Australia
The missing ‘H’
Lowe and Rivet
Football Federation Australia
Interactive fan
Mark
Dog Refuge
Take me home
OgilvyOne worldwide GmbH
Hypovereinsbank
Surprise in the university library
Proximity BBDO
Thalys International
Brussels at the foot of the slopes!
Proximity Canada
Frito Lay Canada
Battle in a Bag
Proximity Canada
Royal Bank of Canada
RBC Campus — Crime doesn’t pay
Rapp Auckland
SKY TV New Zealand
Mailbox DVD player
Rapp Sydney
Austar United Communications
Shark Week
Y&R/Wunderman, Irvine
Land Rover North America
Land Rover “Deep thoughts/Red Line”
Mobile marketing
2020 London
Virgin Media Television
Terminate a Mate
BMF
Lion Nathan
HarvesTED —The Trials
OgilvyOne Worldwide, Hong Kong
Guinness
Guinness Passport to Greatness
Shimoni Finkelstein Draftfcb
Aviv recycling industries, INC
An unexpected Bluetooth message wins the heart of bottle recyclers
Out of home
AIM Proximity
Academic Excellence
Dead end job
BMF
Lion Nathan
HarvesTED — The Trials
Mark
Dog Refuge
Take me home
Proximity Canada
Frito Lay Canada
Battle in a bag
Proximity Germany GmbH
Kliene Fluchten Travel agency
Escape from everyday life.
Rapp Auckland
SKY TV New Zealand
Mailbox DVD player
Rodgers Townsend
The Black Rep
Season of the storyteller posters
Retention/loyalty
Archibald Ingall Stretton…
O2 UK
O2 stare out
DDB Germany, Hamburg
Nike
Nike+ Miles
Proximity
Mercedes-Benz
Family album
Rapp Auckland
SKY TV New Zealand
Goodbye 007 TV
Rapp Hamburg
Vodafone D2 GmbH
Giving to receive
TV/Infomercial
The Martin Agency
Experian
FreeCreditReport.com band campaign phase II
PKP Proximity
Oesterreichischer Rundfunk
The ORF superkick
PKP Proximity
Global 2000
Flowers
Rapp Toronto
Canadian Blood Services
New donor recruitment DRTV “Because”
