Retail is evolving, possibly faster than at any other time in history. Here’s how small businesses can keep up with customer expectations.

“Retail as the Third Space” is the key trend affecting small businesses. Today, retail is all about knowing and fulfilling customer expectations. This has been going on for a long time, but it’s really starting to take hold now.

Brick-and-mortar retail will more and more be a “third” space. In addition, it will be one that is only partly about transactions. As eCommerce and mCommerce become more common, retail space is evolving and adapting to the challenges.

This means, among other things, customer service, the customer experience, and creating a distinctive, engaging environment.

5 Things Customers Want in a Retail Store

1. Personalized service is expected.

Customers demand face-to-face service that isn’t available online. This is critical for your store to stand out from the one-dimensional internet purchasing experience.

According to recent research, customized treatment from a sales associate is a major factor in the retail business. In fact, it is a significant component in deciding where to purchase for at least 75 percent of consumers. Customers are more than happy to give personal information if it will help you provide better service.

What to do about this customer expectation:

Compile client information and use it to tailor offerings and interactions. However, keep in mind that your workers put the “person” in “personalization” in a brick-and-mortar store.

Therefore, make sure your salespeople are well-versed in customer service. In addition, see to it that they have the authority to provide a great customer experience. Personality is vital. You can teach someone how to use a cash register. However, you can’t teach them how to deal with people.

2. Customer expectations include online and offline access.

Customers are looking for a similar experience across all channels. Even the big retailers are catching up where this is concerned. Customers want to have easy transitions from your internet store to shopping retail.

For example, according to recent research, 56 percent of consumers want to have a shared shopping cart that crosses all channels. They would like to be able to put something in the basket on their desktop and have it appear on their phone. However, only 7% of retailers provide this feature.

In addition, shoppers want to be able to order items online and pick them up in-store. Further, they would like to be able to order items online and return them to a local retail location. Only 29% of shops, on the other hand, offer customers the option of buying online and picking up something in their retail store.

What to do about these expectations:

If your company has both an eCommerce and a brick-and-mortar presence, make sure the two experiences are connected such that one complements the other.

Look at shopping cart software that allows users to share their carts across several channels. Additionally, examine your store and website in detail. Ask yourself if your brand is consistent both online and offline.

Furthermore, try visiting your website as if you were a consumer. Pay attention to how easy it is to browse and buy. Ask yourself if your eCommerce experience on a phone and a laptop are the same. Finally, consider incorporating click-and-collect into your store.

3. Retailers and shoppers take full advantage of mobile technology.

In your retail store, how are you using mobile technology? It’s used for a variety of purposes by your consumers.

According to a recent poll, 63 percent of shoppers use their mobile phones at stores to compare prices, check inventory, look for deals or coupons, and more. Therefore, consumers expect to receive mobile discounts and coupons on their phones.

Furthermore, 67 percent say that promotions like these have a big impact on where they purchase. Additionally, 40% believe they are more likely to shop at a location with a mobile point of sale.

What to do about these customer expectations:

Use mobile technology to empower salespeople so they can stay up with their consumers.

Within the next three years, according to studies, three-quarters of shops expect to have devices in the hands of their employees. Only 16 percent have them in-store now and believe they are effective. In addition, 20 percent have them but believe they could be better.

With a mobile POS, your salespeople can complete sales floor transactions the moment a customer decides to buy. This will decrease line waiting and provide salespeople more time on the sales floor to interact with customers. According to recent research, the latest POS trend is that 22% of merchants allow customers to check out using their mobile phones.

4. Customers expect loyalty rewards.

It’s great to be able to recognize loyal customers during checkout. However, what if you and your staff could recognize loyal customers as soon as they enter the store?

Almost two-thirds of the consumers polled say they don’t mind if shops recognize them as they enter the store. This is true as long as they get something good in exchange.

What to do about this expectation:

Look for loyalty rewards schemes that allow you to track customers in-store using their smartphones.

You’ll need to give incentives to persuade clients to sign up and reveal their personal information and location. However, invitations to special events, early access to new products, and personalized promotions are all popular and effective loyalty bonuses.

5. In-store financing is expected.

Credit cards are typically unavailable to cash-strapped and debt-averse people. Without credit, paying for expensive retail goods might be difficult.

Therefore, to address the problem, an increasing number of retailers are providing financing. This allows consumers to divides payments into smaller pieces. It’s identical to traditional layaway. The difference is that clients get their products immediately.

Retailers benefit from this as well. According to one survey, 36% of respondents think that financing allows them to purchase more expensive items than they might otherwise.

What to do about this expectation:

Financing isn’t simply for big-ticket items.

Because it’s something they are demanding, even clothing companies have begun catering to younger customers and are starting to provide it.

If you want to target this market, learn more about how to offer installment payment choices. In addition, you can check out other companies that provide in-store financing and how it works for them.

The post Customer Expectations: How Retailers Can Meet Them appeared first on DMNews.

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In today’s digital age, the printing industry has undergone significant changes, with online printing services becoming increasingly popular. Gone are the days of traditional brick and mortar printing companies being the only option for businesses and individuals looking to create professional and high-quality printed materials. Online printing services offer a wide range of benefits, from convenience and cost savings to access to advanced printing technology and professional designs. 

Were you aware that the global digital printing services market is on pace for a $35.71 billion valuation by 2028? So says Allied Market Research, which adds that the compound annual growth rate between 2021 and 2028 could come in at 3.7%. Digital printing offers cost-effective, innovative, and short-run printing fast.

Whether you want business cards, direct mail, letters, brochures, or any other marketing materials, digital printing makes sense. Yes, you can go to a local printer to get what you need. But there are benefits that come with going the digital route.

Have you ever used an online printing service before? There was a time when getting professional printing services meant going to a brick-and-mortar facility, speaking with a staff member, and ordering whatever you need. But the merging of the internet and the printing space means you can get those same printing services online.

If you’ve never used online printing services before, you don’t know what you’ve been missing. In this article, we will explore the advantages of using online printing services and how they can benefit businesses and individuals alike. Here’s a look at 5 benefits of adopting online printing services.

1. Instant Access and Convenience

One of the primary advantages of online printing services is the convenience they offer. With just a few clicks, you can access a wide range of printing services and products from the comfort of your office or home. No longer do you need to drive to a physical printer and spend time discussing your requirements in person. Online printing services provide instant access to information and services, allowing you to order business cards, flyers, brochures, and other printed materials with ease. This instant gratification saves you valuable time and money, making online printing services a preferred choice for many.

When you find a provider of online printing services, you can order what you want online. Wherever you are, you can use your computer, laptop, tablet, or smartphone to order business cards, posters, brochures, or other documents. 

You can complete the entire process online, so you won’t have to physically go down to a local printer to order printing services. If you believe that time is money, you’ll understand why online printing services are worth considering.

Order from Anywhere

If you like the idea of ordering from anywhere, you’ll appreciate online printing services. You won’t have to go to a brick-and-mortar printing facility to get what you want. Whether at home, at work, or on the road, you can order printing as needed. You won’t face a scenario where you have to wait until you’re back in town to order something.

2. Cost Savings

Cost is another crucial factor to consider when choosing a printing service. While brick and mortar printing companies may have high overhead costs, online printing services can offer competitive prices due to their streamlined operations and automation. By leveraging technology and automation, online printers can reduce costs associated with manual labor and materials. These cost savings are then passed on to customers, allowing them to benefit from affordable printing solutions without compromising on quality. However, it is important to be aware of potential hidden fees and upselling tactics when comparing prices among different online printing services. Look for a transparent printer that offers upfront pricing and includes free shipping to avoid any unexpected costs.

Transparent Pricing

Transparent pricing is another advantage of online printing services. Unlike traditional printers, where pricing may vary depending on the sales representative or day-to-day factors, online printers often display their pricing information upfront. This transparency allows you to compare prices, make informed decisions, and avoid any hidden fees or surprises during the ordering process.

3. Lots of Services Under One Roof

When you visit the website of an online printer, you’ll find a lot of services. It won’t be a stripped-down version of what you’d get at the printer’s brick-and-mortar facility. You can get print products like booklets, bookmarks, books, manuals, newsletters, and posters. Also available are templates, bindery options, online design, and much more. You can look through the options, pick what you want, pay for your order, and select delivery options.

Access to High-End Printing Equipment

Online printing services have access to advanced printing equipment that is typically too expensive for local brick and mortar printers to afford. High-end digital presses and offset printing machines can produce high-quality, full-color prints with consistent and accurate colors. This access to state-of-the-art printing technology ensures that your printed materials will have vibrant colors and sharp details. It is also worth noting that online printing services can provide color charts to assist designers in selecting the correct CMYK values, as colors can appear differently on screens compared to the final printed result. By utilizing online printing services, you can benefit from professional-grade printing equipment without the need for a large volume of prints to justify the investment.

Professional Designs and Templates

Designing professional-looking printed materials can be a challenge, especially for those without design expertise. Online printing services solve this problem by offering a wide range of professionally designed templates. These templates can be easily customized to fit your brand and specific needs, saving you time and effort in creating designs from scratch. Whether you need a logo, business card, or postcard, online printing services provide access to well-designed templates that can help you create a cohesive and visually appealing brand identity. However, if you require a custom design, some online printing services also offer design services to ensure your printed materials stand out and reflect your unique style.

User-Friendly Online Design Tools

One of the standout features of online printing services is their user-friendly online design tools. These tools allow you to select a template and modify it to your liking, making the design process simple and efficient. You can easily add and edit text, insert images or logos, and customize colors and fonts. Online design tools also provide the option to save your designs for later editing or sharing with colleagues. This feature is particularly useful for businesses that need to create consistent designs for multiple employees. By saving a master design, you can easily generate personalized business cards or other printed materials for each team member, ensuring a cohesive and professional look.

Wide Range of Products

Many online printing services provide a diverse selection of products, including business cards, brochures, flyers, posters, and more. They offer a range of standard sizes, finishes, and paper options to suit different needs. While their product options may not be as extensive as those offered by traditional printers, online services can still cater to the majority of printing requirements.

Flexibility and Customization Options

One of the key advantages of online printing services is the flexibility they provide in terms of design and customization. With online design tools and templates, you can easily create personalized designs for your printed materials. Whether you need business cards, postcards, or banners, online printers offer a wide range of design options and allow you to upload your own images and logos. This flexibility enables you to tailor your designs to align with your brand and specific requirements. Additionally, online printing services often offer additional customization options such as UV coating, spot gloss, and plastic business cards, allowing you to create unique and eye-catching printed materials.

Excellent Customer Care and Support

Customer care is a vital aspect of any printing service, and online printers understand the importance of providing excellent support to their clients. Most online printing services have dedicated customer service teams that can be contacted via phone, messaging, or email. These knowledgeable professionals are ready to answer any questions and address any concerns you may have. They can provide advice and guidance on choosing the right printing options, resolving technical issues, or ensuring your designs meet the printing requirements. A good online printing service values customer satisfaction and will go above and beyond to ensure a positive experience throughout the printing process.

Quick Turnaround Time

Online printing services typically have faster turnaround times compared to traditional printers. The automated processes and streamlined workflows enable them to process orders quickly and efficiently. If you have urgent printing needs, online services can often accommodate tight deadlines and ensure prompt delivery.

4. Track Orders

You’ll also have the ability to track your orders right up until the finished products are delivered. It can be frustrating to place an order and wait, without updates, until you get what you ordered. But choosing online printing services means you can track your order anytime. So, you’ll be in the loop from the get-go, which will set your mind at ease while you wait for your order.

5. Simplify Marketing

Online printing services can also help simplify your business’ marketing strategy. You can get the marketing materials you need from a single third party, which will make it easier to maintain uniformity and consistency. You can empower your marketing team to create the necessary marketing materials to further your company’s business objectives.

As you can see, there are many advantages to using online printing services. You’ll have more options than going to a local printer. You’ll want to consider the ways online printing services can help your company. 

Look at the service options, costs, and delivery options. One service provider isn’t necessarily as good as another. So, do your research and due diligence.

In today’s digital age, the convenience and affordability of online printing services have made them a popular choice for businesses and individuals alike. However, it is important to weigh the pros and cons before deciding whether to use an online printing service or opt for a traditional printing company. In an effort to present the full picture, we will now briefly explore the disadvantages of online printing services to help you make a fully informed decision.

Disadvantages of Online Printing Services

1. Limited Quality Control

One of the main drawbacks of online printing services is the limited control over the printing process. Unlike traditional printers, where you can have face-to-face interactions and direct oversight, online services rely on automated systems for printing. This lack of direct supervision may result in potential issues, such as color variations, alignment errors, or quality inconsistencies.

2. Design Limitations

Online printing services often have limitations when it comes to design options. While they offer a range of standard templates and customization features, they may not cater to more complex design requirements or unique printing techniques. If you have specific design needs or require intricate details, a traditional printer with experienced graphic designers may be a better choice.

3. Limited Paper Choices

Another limitation of online printing services is the limited range of paper choices. While they offer various paper stocks, they often focus on coated papers, which may not be suitable for all printing projects. If you prefer uncoated or specialty papers, such as textured stocks or eco-friendly options, traditional printers may provide a wider selection to fulfill your preferences.

4. Lack of Personalized Service

Online printing services primarily operate on a self-service model, which means you may not have the same level of personalized service compared to traditional printers. While customer support is available, it may not offer the same level of attention or guidance that you would receive from a local print shop. If you value one-on-one interactions and prefer hands-on assistance, a traditional printer may be a better fit for your needs.

5. Risk of Errors

When using online printing services, there is an inherent risk of errors in the printing process. Since the files are submitted electronically, it is crucial to ensure that your design files are properly prepared, with correct resolution, colors, and bleeds. Mistakes can occur if files are not thoroughly checked before submission, leading to disappointing print results. If you are not confident in your design abilities, working with a traditional printer who can review and optimize your files may provide peace of mind.

6. Shipping and Delivery Considerations

While online printing services offer the convenience of doorstep delivery, shipping costs and delivery times should be taken into account. Depending on your location and the urgency of your order, shipping fees may vary, and expedited shipping options may come at an additional cost. It is important to factor in these considerations when comparing the overall cost and timeline of your printing project.

Making the Right Choice

Choosing between online printing services and traditional printers ultimately depends on your specific needs and priorities. If cost-effectiveness, convenience, and a wide range of standard products are your main considerations, online printing services may be the ideal choice. However, if you require personalized service, intricate design options, or higher quality control, working with a traditional printer may better suit your requirements.

Before making a decision, consider the nature of your printing project, your budget, the level of customization needed, and the importance of quality control. Research different online printing services and traditional printers, read customer reviews, and request quotes to compare pricing and services. By thoroughly evaluating your options, you can make an informed decision that aligns with your printing needs and preferences.

Remember, whether you choose an online printing service or a traditional printer, clear communication, proper file preparation, and attention to detail are essential for achieving satisfactory printing results. Take the time to review your design files, seek professional assistance if needed, and communicate your requirements clearly to ensure a successful printing experience.

The Future of Printing

Online printing services are revolutionizing the printing industry, offering businesses and individuals a cost-effective, convenient, and high-quality solution for their printing needs. While some may miss the personal touch of face-to-face interactions with local printers, the benefits of online printing services outweigh this loss. The ability to instantly access a wide range of printing options, the cost savings, flexibility in design, access to advanced printing equipment, professional templates, user-friendly online design tools, and excellent customer care make online printing services the future of printing. Embrace the convenience and advantages of online printing services to enhance your brand image and make a lasting impression with your printed materials.

Conclusion

In conclusion, online printing services provide numerous benefits for businesses and individuals seeking high-quality printed materials. With instant access, cost savings, flexibility in design, access to advanced printing equipment, professional templates, user-friendly online design tools, and excellent customer care, online printing services offer a convenient and efficient solution. Embrace the future of printing by utilizing online printing services to create professional and visually appealing printed materials that enhance your brand image and make a lasting impact on your target audience. Save time, money, and effort by harnessing the power of online printing services for all your printing needs.

Q & A Section

1. What are the primary advantages of using online printing services?

Online printing services offer several advantages, including instant access and convenience, cost savings, a wide range of services under one roof, access to high-end printing equipment, professional designs and templates, user-friendly online design tools, a wide range of products, flexibility, excellent customer care, and quick turnaround times.

2. How do online printing services provide convenience to users?

Online printing services offer instant access to printing services and products from anywhere using devices like computers, laptops, tablets, or smartphones. They eliminate the need for physical visits to printing facilities and allow users to complete the entire process online, saving time and effort.

3. What cost-related benefits do online printing services offer?

Online printing services often provide competitive pricing due to streamlined operations, automation, and reduced manual labor and material costs. They also offer transparent pricing, allowing users to compare prices and avoid hidden fees.

4. What services and features do online printing services typically offer?

Online printing services provide a wide array of services, including various print products like booklets, books, manuals, posters, and templates. They grant access to high-end printing equipment, professional designs and templates, user-friendly online design tools, a range of customization options, excellent customer care, and quick turnaround times.

5. How can online printing services simplify marketing efforts for businesses?

Online printing services can simplify marketing efforts by providing a one-stop solution for various marketing materials. They offer uniformity, consistency, personalized designs, a wide range of products, flexibility, and customization options, empowering businesses to create necessary marketing materials efficiently.

6. What limitations or disadvantages might users encounter with online printing services?

Some limitations of online printing services include limited quality control, design limitations, limited paper choices, a lack of personalized service, potential errors in the printing process, and shipping and delivery considerations. Users might also face challenges in intricate design requirements or require higher quality control.

7. How can users make an informed decision between online printing services and traditional printers?

Users can evaluate their specific needs, budget, customization requirements, and the importance of quality control when choosing between online printing services and traditional printers. Researching different service providers, reading reviews, requesting quotes, and considering factors like cost-effectiveness, convenience, and service quality can aid in decision-making.

8. What are some essential considerations for successful printing projects, regardless of the printing service chosen?

Clear communication, proper file preparation, attention to detail, and a thorough review of design files are crucial for successful printing projects. Users should seek professional assistance if needed, communicate requirements clearly, and pay attention to file quality to ensure satisfactory results.

9. How do online printing services contribute to the future of printing?

Online printing services revolutionize the printing industry by offering a cost-effective, convenient, and high-quality solution for printing needs. Despite missing face-to-face interactions, the benefits of instant access, cost savings, flexibility, and excellent customer care position online printing services as the future of printing.

10. What’s the significance of embracing online printing services for businesses and individuals?

Embracing online printing services provides a range of advantages, including enhanced brand image through professionally printed materials, cost savings, convenience, and efficient solutions. Businesses and individuals can save time, money, and effort by utilizing online printing services for their printing needs.

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Why is sales compliance important?

When it comes to compliance monitoring, sales communications are an extension of marketing communications. However, the main difference is that in sales communications, a sales agent often speaks directly to one or a few people rather than a wider audience.

These messages are not immune to regulatory examination.

Likewise, they are subject to the same laws and regulations as any other marketing materials. Failure to satisfy these regulatory duties may result in regulatory scrutiny and enforcement proceedings being brought against your organization.

Sales compliance is important for a sales organization from a liability standpoint. If the business’s sales practices are inconsistent, the business needs to be able to show that its policies, practices, and procedures are consistent. Otherwise, the business can face liability lawsuits for violations of certain sales practices.

Ensure that all employees, from C-suite executives to entry-level salespeople, follow relevant legal requirements. As a result, businesses can ensure that they fully comply with the regulations and policies.

Sales compliance is especially critical for sales organizations that operate in highly-regulated industries, such as finance or healthcare organizations. The consequences of non-compliance are steep, including fines, remediation costs, and loss of customers.

Q&A Section:

Q1: What exactly is sales compliance, and why is it crucial for businesses?

Sales compliance refers to the adherence to rules and regulations established by authorities, industry associations, or internal company policies in sales communications and practices. It’s crucial for businesses to comply with these regulations to ensure ethical, fair, and legal sales operations. Compliance safeguards customers from misleading or fraudulent practices and protects businesses from legal consequences.

Q2: What are the key areas where sales compliance is particularly essential?

Sales compliance is critical in various areas including:

• Consumer Protection Laws: Ensuring fairness and transparency in sales.
• Contract Law: Ensuring the legality of sales agreements.
• Privacy and Data Protection Laws: Protecting customer data and ensuring responsible handling.
• Product Liability Laws: Ensuring products meet safety standards and quality criteria.
• Sales Tax and VAT Laws: Complying with tax regulations in sales transactions.

Q3: How can businesses ensure sales compliance, especially when utilizing multiple sales channels?

Businesses can ensure sales compliance through:

• Comprehensive Policies: Establish clear sales policies and procedures.
• Training Programs: Train sales teams on legal and ethical dimensions of sales.
• Monitoring Systems: Implement systems to track and address compliance issues.
• Integration of Technology: Use compliance management software for efficient compliance monitoring.
• Studying Successful Cases: Learn from successful case studies on sales compliance.

Q4: What are some tools available to assist businesses in managing sales compliance?

Several compliance management tools can aid in managing sales compliance:

• PowerDMS: Centralized compliance management for policy distribution and tracking.
• HSI Donesafe: Software for managing risks, corporate governance, and compliance.
• Libryo: Compliance management software offering real-time updates on legal requirements.
• Predict 360: Comprehensive tool for managing complex risks and regulatory obligations.

Q5: What are the benefits of prioritizing sales compliance for businesses?

Prioritizing sales compliance offers various benefits such as:

• Legal Protection: Avoiding legal consequences and lawsuits.
• Reputation Management: Building trust with customers and maintaining a strong brand reputation.
• Competitive Advantage: Attracting customers who prefer to engage with ethical organizations.
• Risk Mitigation: Reducing internal risks related to non-compliance.
• Cost Savings: Avoiding expenses associated with legal violations.

Q6: How can technology aid in ensuring sales compliance for businesses?

Technology plays a significant role by automating compliance monitoring, ensuring policies are adhered to across multiple channels, and streamlining compliance management. Compliance management software simplifies documentation, aids in tracking compliance issues, and provides informative reports for analysis, enhancing operational efficiency.

Q7: Why is sales compliance especially important for businesses operating in highly-regulated industries?

In industries like finance or healthcare, stringent regulations exist to protect customers and maintain industry standards. Non-compliance in such industries can lead to severe consequences including hefty fines, remediation costs, and the loss of customers’ trust, which is why adherence to sales compliance is paramount.

Q8: How does sales compliance contribute to a company’s work ethic and employee satisfaction?

Sales compliance establishes a culture of ethical and legal conduct within a company. This ethical environment fosters employee satisfaction, as staff members appreciate working for a company that values integrity. It contributes to a positive work ethic, promoting a sense of pride and commitment among employees.

Q9: What are some common pitfalls businesses face when it comes to sales compliance?

Common pitfalls in sales compliance include:

• Inadequate Training: Lack of training on compliance regulations among sales teams.
• Insufficient Monitoring: Failure to track sales activities across multiple channels effectively.
• Inconsistent Policies: Unclear or inconsistent sales policies and procedures.
• Data Security Concerns: Mishandling or insufficiently securing sensitive customer data.
• Failure to Adapt: Inability to keep up with evolving regulatory requirements.

The post The Importance of Sales Compliance: Ensuring Trust and Legal Protection appeared first on DMNews.

Managing staff cyber risk is critical to avoiding user-related data breaches and demonstrating regulatory compliance. A strong HRM program includes continual security awareness training that teaches end-users how to recognize and resist modern risks. In addition, it teaches best practices for staying secure.

However, starting these training classes raises certain challenges. One of these is what security awareness training subjects to include. Here are the top employee cyber security awareness training topics.

1. Phishing Awareness

This is still one of the most efficient cybercrime methods. Phishing assaults doubled in 2020 and continues to rise. Furthermore, remote work makes it tougher for organizations to protect their users.

However, why is phishing still a problem in 2023?

One key reason is the sophistication of these attacks. For example, a business email compromise attack combines prior research on a specific individual like a company’s senior executive. With this, they can develop an assault that looks very legitimate.

With more sophisticated assaults and the prevalent notion that phishing is easy to spot, it’s no surprise that many firms will face a phishing-related breach. Employees, therefore, require regular training on how to recognize contemporary phishing attacks and how to report them as soon as they suspect they’ve been targeted.

2. Awareness of Removeable Media Vulnerability

Removable media is a portable storage device that allows users to copy data from one device to another. Malware-infected USB drives might be left for users to discover when they plug them in.

Researchers dumped approximately 300 USB sticks on the UIUC campus. 98 percent were picked up! Also, 45 percent of these drives were not only picked up but the files found were opened.

Your staff must be aware of the risks of removable media and how to use these gadgets safely and responsibly. There are many reasons why a corporation may want to employ removable media. However, like any technology, there are risks.

Therefore, your staff must protect the data on these devices as well as the devices themselves. All data, personal or business, has value.

3. Security and Authentication

Password security is a fairly easy yet frequently forgotten feature of organizational security.

Malicious actors often guess common passwords to get access to your accounts. Once stolen, this data can be made public or sold on the dark web.

Using various passwords makes it difficult for hackers to access several accounts. Other measures, such as two-factor authentication, add extra layers of protection for the account.

4. Physical Safety Awareness

If you keep your passwords on sticky notes on your desk, it’s time to toss them.

Though many attacks are likely to be digital, protecting sensitive physical documents is critical to your company’s security system. Furthermore, unattended papers, computers, and passwords pose a security concern.

5. Secure Mobile Devices

The evolving IT ecosystem has enabled more flexible working settings. However, it also allows more sophisticated security attacks.

In 2024, user-device responsibility will continue to be an increasingly important part of training. This is especially true for traveling or remote professionals. Malicious mobile apps have raised the likelihood of mobile phones harboring malware, posing a security issue.

Online courses for mobile device workers can help staff avoid threats without costly security measures. If a mobile device is lost or stolen, sensitive data should be encrypted, password-protected, or biometrically authenticated.

Employees who operate on their own devices must be trained in personal device safety. In addition, workers should have to sign a mobile security policy.

6. Remote Work Security Awareness

Remote working can benefit both employers and people. It can increase productivity and improve work-life balance.

However, this trend can lead to more security breaches. Therefore, personal gadgets for work should have default encryption and antivirus software.

7. Free WiFi Security Awareness

Some employees who work remotely, or work on the go may need extra training on how to use public Wi-Fi properly.

Fake public Wi-Fi networks, sometimes lurking in coffee shops, expose users to non-secure public servers. Therefore, educate your users on safe public Wi-Fi usage. In addition, let them know about typical scam warning flags. This will raise company knowledge and reduce risk.

8. Cloud Security

Cloud computing has changed the way businesses store and access data. Despite the fact that you store significant volumes of private data offsite, hacking is still a possibility.

Many large corporations are focusing on data security. However, picking the proper cloud service provider may make data storage much safer and more cost-effective.

9. Social Media Awareness

We all post pictures of our events, holidays, and jobs on social media. However, oversharing might expose important information that can allow a hostile actor to pose as a trusted source through social engineering.

Therefore, educating employees on how to maintain their social media privacy settings. In addition, teach them how to avoid the transmission of company information. This will lessen the chance of hackers gaining leverage.

10. Internet and Email

Simple or repetitive emails for several accounts may have exposed some employees to data breaches.

One survey indicated that 59% of users reuse passwords across accounts. If one account is open, a hacker can use the password to access all of the user’s accounts. This can include work and social media accounts.

Many websites provide free software contaminated with viruses. Downloading software from reliable sources is the safest method to secure your computer.

11. Awareness of Social Engineering

Social engineering is a method to earn employee trust by delivering lucrative incentives or impersonating others. To address these dangers, teach employees basic social engineering strategies.

Private information can be accidentally given to bad actors by appearing as a desirable client or by offering incentives. Increasing employee knowledge of impersonation threats is crucial to lowering social engineering risk.

12. Home Security

Malicious actors do not go away when you leave the office. Malware downloaded on personal devices can harm the company’s network if, for example, log-in credentials are compromised.

A recent analysis found that phishing campaigns targeting Dropbox had a 13.6 percent click-through rate. You can reduce this risk by educating employees and distributing encrypted material. Authenticating downloads also helps.

Building a Cyber-Savvy Workforce

Q&A Section:

The post The Importance of Security Awareness Training & 12 Hot Topics appeared first on DMNews.

The Importance of Ongoing Training in Customer Service

The post The Power of Customer Service Values: Creating a Culture of Excellence appeared first on DMNews.

Rebranding for Ease of Use and Customer Dedication

J.C. Penney’s brand repositioning efforts serve as the cornerstone of the retailer’s holiday marketing strategy. The store has redirected its attention to working families in an effort to make fashion more affordable and the shopping experience more satisfying for all customers. The new “Make It Count” advertising campaign represents the company’s dedication to diversity, customer satisfaction, and giving back to the local community. CEO Marc Rosen remarked that this dedication is essential during the holiday season.

New “Make Your Holidays Count” video advertisements are representative of the brand’s rebranding efforts. J.C. Penney has been around for more than 120 years, and these commercials celebrate that heritage. The commercials, which feature a diverse cast, highlight the brand’s ability to personalize every gift and give consumers value for their money. The campaign serves to reaffirm J.C. Penney’s commitment to assisting middle-class families in making the most of their holiday budgets.

The Importance of Anticipating Customer Needs

J.C. Penney commissioned the first annual “Make it Count” Holiday Report, which examines the spending intentions of U.S. consumers, to inform its seasonal strategy. While consumers still place a premium on moments that make them feel good, the report shows that they are feeling the financial pinch. J.C. Penney’s marketing strategy is informed by this knowledge and is geared toward giving customers opportunities to save money and having meaningful interactions with the brand.

The Penney Prepper Test: Low-Cost Entertaining

The “Penney Prepper Challenge,” an exciting new initiative from J.C. Penney, will debut in November and put customers’ hosting skills to the test. The #PenneyPrepperChallenge encourages participants to throw a party for their friends and family while spending no more than $300. Customers have the opportunity to share their opinions on the best displays and get ideas for their own celebrations. Actor Tia Mowry, who is well-known for her festive at-home recipes, will share her hosting expertise as well as her personal favorites from the challenge.

Since the company’s Holiday Report reveals that many consumers have no plans to reduce spending on holiday entertaining, the Penney Prepper Challenge is in line with consumer preferences. Indeed, more than half of those who participated said they planned to spend more than $300 on holiday celebrations. J.C. Penney aims to please these customers by providing reasonably priced goods and a pleasant shopping environment.

Tips for Making the Most of Black Friday

When it comes to holiday marketing, J.C. Penney doesn’t stop with Black Friday. The company understands the importance of giving customers opportunities to save money before, during, and after the holiday shopping season. The retailer will begin the savings on November 3 with its Black Friday Early Access sale. Many of J.C. Penney’s best-selling holiday items will be available at the same price or lower than in previous years, with some items even priced below their 2018 levels.

This frugal strategy is designed to attract shoppers who are patient enough to wait for the best products and prices before making their holiday purchases. The company’s dedication to providing exceptional value is demonstrated by its efforts to keep prices at or below Black Friday levels while providing shoppers with multiple convenient payment options.

The doors to J.C. Penney stores will swing open at 5 a.m. on Black Friday, welcoming customers with special deals and freebies. The store is planning several other sales events to continue the momentum after Black Friday. Bonus Rewards points can be earned by taking the Holiday Gift Finder quiz, and J.C. Penney rewards members will get an early look at the full Black Friday ad on November 1. These actions are part of J.C. Penney’s turnaround strategy to increase customer loyalty.

Improving Customer Service in Stores

J.C. Penney understands the value of providing a streamlined in-store experience in response to customer demands for a more transparent value proposition. This year, stores and websites will be more forthright with their positioning and pricing. The store has also made an effort to create more in-store destinations for bigger gifting, giving customers the convenience of shopping for everything they need in a single location.

J.C. Penney has also released new products that can serve as inspiration for holiday presents. Experts in their fields, such as Martha Stewart and chef Jenny Martinez, have collaborated to create one-of-a-kind collections that appeal to a wide range of consumers. The company has also broadened its clothing offerings by teaming up with influential figures in the fashion industry, such as Jason Bolden. Many of these outfits can be purchased for less than $100, making them accessible to middle-class families on a budget.

See first source: Marketing Dive

FAQ

1. What is the central focus of J.C. Penney’s holiday marketing strategy?

J.C. Penney’s holiday marketing strategy centers around rebranding to cater to working families, making fashion more affordable, and emphasizing customer satisfaction.

2. What is the “Make It Count” advertising campaign, and why is it significant for J.C. Penney?

The “Make It Count” campaign is part of the brand’s repositioning efforts. It signifies J.C. Penney’s commitment to diversity, customer dedication, and community involvement, particularly during the holiday season.

3. How does J.C. Penney plan to connect with consumers during the holidays?

J.C. Penney commissioned the “Make it Count” Holiday Report to understand consumer spending intentions. They aim to provide opportunities for customers to save money and have meaningful interactions with the brand based on this report.

4. What is the “Penney Prepper Challenge,” and why is it being introduced?

The “Penney Prepper Challenge” encourages customers to host parties for friends and family, spending no more than $300. It aligns with consumer preferences for holiday entertaining, as revealed in the Holiday Report.

5. How is J.C. Penney planning to help customers save during the holiday season?

J.C. Penney will kick off its savings with a Black Friday Early Access sale on November 3. They will offer holiday items at competitive prices and provide convenient payment options. The store will also open at 5 a.m. on Black Friday, offering special deals and freebies.

6. What efforts is J.C. Penney making to enhance the in-store shopping experience?

J.C. Penney is focusing on providing a more transparent value proposition. Stores and websites will have clear pricing. The company has also created in-store destinations for holiday shopping convenience and collaborated with experts to offer unique collections.

7. Who are some of the notable figures and collaborators mentioned in J.C. Penney’s holiday marketing strategy?

J.C. Penney has collaborated with figures such as Martha Stewart, chef Jenny Martinez, and fashion influencer Jason Bolden to create one-of-a-kind collections. These collaborations offer affordable fashion choices for middle-class families.

8. What are some of the key dates and events associated with J.C. Penney’s holiday marketing strategy?

Key dates include the Black Friday Early Access sale starting on November 3, Black Friday store opening at 5 a.m., and J.C. Penney rewards members gaining early access to the full Black Friday ad on November 1. These events are part of the company’s efforts to increase customer loyalty.

Featured Image Credit: Chad Madden; Unsplash – Thank you!

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Where to Put Your Money First

The study’s emphasis on investment priorities is key to understanding the future of immersive experiences in retail. In the next 12 months, we will focus primarily on:

• Content customization made possible by data analysis and artificial intelligence
• Compatible with virtual and augmented realities digital mannequin
• Online shops
• Online shows and parades of fashion
• Buying in Groups
• Livestreaming
• Shopping as a game

These priorities shed light on where brands and retailers are placing their attention in order to reap the rewards of immersive experiences.

Online and Offline Convergence through Virtual Stores

Brands and retailers are increasingly putting money into online virtual stores to improve the customer’s overall shopping experience. The Beverly Hills Virtual Store by Ralph Lauren and the Virtual Beach House by J.Crew are two such examples. The research shows that 61% of businesses have already established successful online stores. A staggering 91% of these businesses said they saw a rise in online sales after opening their virtual stores.

Shoppers can peruse and buy from virtual stores in an online setting designed to feel like a real one. Brands can engage customers more deeply by letting them virtually try on products, browse different sections, and ask questions of knowledgeable virtual assistants thanks to technological advancements. Connecting the online and offline worlds in this way increases customer involvement and ultimately boosts revenue.

Content Powered by Artificial Intelligence: Mass Customization

Brands and retailers are also heavily investing in AI-powered content for personalization. With the help of AI, businesses can more precisely target specific demographics of customers with targeted messaging and content. According to the data, the majority (71%) of the companies in the survey have already made investments in this area.

64% of these businesses saw an increase in click-through rates, 65% in average time spent on their platforms, and 61% in Net Promoter Scores after implementing these strategies. Brands can increase customer loyalty and retention by providing a more individualized and exciting experience for each customer through the use of personalized content.

The Funnification of Shopping Through Gamification

As more and more companies compete in the e-commerce space, consumers have shown an increased interest in gamified shopping experiences. In this sector, you can put money into things like interactive polls and quizzes, virtual currency, and missions with points and rewards for completing them. 40% of businesses in the survey have already implemented gamified shopping experiences, and the results have been positive so far, according to the study.

Seventy percent of businesses that gamified their shopping experiences saw an increase in user engagement as a result. Brands can increase customer engagement, boost sales, and make the shopping experience more fun by using gamification techniques.

Social Shopping: Bringing the Social Experience Online

Brands and retailers have recognized the importance of social shopping in an era when social media plays such a pivotal role in consumers’ daily lives. Users can invite their friends to join them in a shopping experience, recreating in-store interactions with virtual representations of themselves. Sixty-five percent of businesses in the survey have already made investments in social shopping, and the results have been very positive, especially for non-fashion retailers.

35% of non-clothing retailers and 15% of clothing retailers both reported substantial growth in online sales. In addition, 49% of non-fashion retailers, compared to 48% of fashion retailers, saw moderate growth in online sales. Brands can leverage the persuasiveness of word-of-mouth advertising by encouraging customers to talk about their purchases, recommendations, and overall experiences on social media.

The Role of Fully Immersive Retail Experiences

The importance of immersive experiences for brands and retailers seeking to stand out in today’s crowded retail market cannot be overstated. Brands need to get creative to compete with the likes of Amazon and Walmart, the two biggest names in online retail. Amazon is expected to make up 37.6% of US retail e-commerce sales this year, while Walmart will make up another 6.8%, according to industry forecasts.

Brands and stores will only succeed in this market if they create interactive experiences that are tailored to the preferences of their target demographic. Companies can better connect with their customers by investing in innovative channels like social shopping, gamified retail, and virtual stores powered by artificial intelligence.

See first source: Insider Intelligence

FAQ

Q1: Why are brands and retailers investing in immersive experiences?

A1: The competitive nature of the retail industry is driving businesses to invest in immersive experiences to enhance customer acquisition, loyalty, conversions, and expansion.

Q2: What are the key investment priorities for immersive experiences in retail?

A2: The top priorities include content customization using data analysis and AI, virtual and augmented reality digital mannequins, online shops, online fashion shows and parades, group buying, livestreaming, and gamified shopping.

Q3: How are virtual stores impacting the retail industry?

A3: Virtual stores like the Beverly Hills Virtual Store by Ralph Lauren and the Virtual Beach House by J.Crew enhance the shopping experience. Businesses report a significant rise in online sales (91%) after establishing successful virtual stores.

Q4: What role does artificial intelligence play in immersive retail experiences?

A4: AI-powered content personalization helps businesses target specific customer demographics with tailored messaging. This approach leads to increased click-through rates (64%), longer time spent on platforms (65%), and higher Net Promoter Scores (61%).

Q5: What is gamified shopping, and how is it benefiting businesses?

A5: Gamified shopping involves interactive polls, quizzes, virtual currency, and missions with rewards. Forty percent of businesses have implemented gamified shopping, resulting in a 70% increase in user engagement.

Q6: What is social shopping, and how are brands leveraging it?

A6: Social shopping allows users to shop with friends in virtual settings. Sixty-five percent of businesses have invested in social shopping, leading to substantial growth in online sales, especially for non-fashion retailers.

Q7: Why are fully immersive retail experiences crucial in today’s retail market?

A7: To compete with industry giants like Amazon and Walmart, brands must create tailored interactive experiences. Investments in social shopping, gamified retail, and AI-powered virtual stores help businesses better connect with customers and stand out in the market.

Featured Image Credit: Ameer Basheer; Unsplash – Thank you!

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The E-Commerce Fulfillment Process Unveiled

Order Processing

The e-commerce fulfillment journey begins with the placement of an order on a website. Once you’ve selected your items and completed the checkout process, your order enters the system.

Inventory Management

Inventory management plays a pivotal role in e-commerce fulfillment. Retailers need to track stock levels, update product availability, and manage storage space effectively.

Picking and Packing

Once an order is received, the items are picked from the warehouse shelves and carefully packed to ensure they arrive in pristine condition.

Logistics and Transportation

Shipping Methods

E-commerce retailers offer various shipping options, including standard, expedited, and same-day delivery. Each method involves a unique set of logistics.

Last-Mile Delivery

Last-mile delivery is the final leg of the shipping journey, where the package is delivered to the customer’s doorstep. This phase often presents logistical challenges. Consider https://millpkg.com to secure your packaging with better customization.

Returns and Exchanges

The logistics of handling returns and exchanges are a crucial aspect of e-commerce fulfillment, ensuring customer satisfaction even when a product isn’t the perfect fit.

Warehousing and Storage

Types of Warehouses

E-commerce businesses may use different types of warehouses, such as fulfillment centers, distribution centers, and third-party logistics providers.

Optimizing Storage

Efficient storage practices, like using pallet racks and automated systems, are essential to streamline order fulfillment.

Inventory Tracking

Real-time inventory tracking ensures that products are readily available for shipment, reducing delays.

Technology in E-Commerce Fulfillment

Order Management Systems (OMS)

OMS software streamlines the order fulfillment process by centralizing order processing, inventory management, and shipping.

Automation and Robotics

Warehouses are increasingly using automation and robotics to expedite the picking and packing process.

Data Analytics

Data analytics helps e-commerce retailers make informed decisions about inventory management, demand forecasting, and customer preferences.

The Role of E-Commerce Fulfillment Centers

Third-Party Fulfillment

Many e-commerce businesses partner with third-party centers to handle their logistics, allowing them to focus on core activities like marketing and product development.

Global Reach

Fulfillment centers often have a global reach, enabling e-commerce businesses to expand their customer base beyond borders.

Scalability

Third-party fulfillment centers offer scalability, allowing businesses to adapt to seasonal fluctuations and growth.

Challenges and Solutions

Peak Seasons

Peak shopping seasons, like holidays and promotional events, can strain e-commerce fulfillment systems. Planning and preparation are key to managing increased demand.

Inventory Accuracy

Maintaining accurate inventory records is a challenge, but technologies like RFID and barcoding can help improve accuracy.

Shipping Costs

Balancing affordable shipping options with fast delivery can be challenging. Negotiating with shipping carriers and optimizing packaging can help reduce costs.

Conclusion: The Backbone of E-Commerce Success

E-commerce fulfillment is the backbone of the online shopping experience. Behind every click to purchase lies a complex web of logistics, technology, and strategic planning. By understanding the intricacies of e-commerce fulfillment, businesses can ensure that customers receive their orders accurately and on time, leading to greater customer satisfaction and success in the world of online retail.

Learn more about the world of e-commerce fulfillment at ShipNetwork, where logistics excellence meets the demands of the digital age.

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1. The Rising Power of Online Reviews: A Deeper Dive

Customer reviews have become the digital equivalent of word-of-mouth recommendations, serving as trust signals for prospective consumers. The pandemic has accelerated online shopping, with 87% of consumers relying more heavily on online reviews than before. But reviews do more than provide a look at trending customer sentiment – they also offer actionable insights. Savvy brands take advantage of Natural Language Processing (NLP) algorithms to identify recurring themes and patterns providing critical data points for product improvements or customer service training. Marketers should actively manage this digital asset through systematic monitoring and thoughtful responses.

2. Being Found Online Isn’t Enough: Mastering Local SEO

Local SEO is a goldmine for retailers, especially those with brick-and-mortar outlets. The surge in “near me” queries on search engines shows the consumer’s intent to visit physical stores after conducting online research. In 2022, 72% of consumers who used a search engine for a local query visited a business within a five mile radius. Brands can capitalize on this trend through hyper-local targeting. Consistency in business information across platforms, implementing schema markup for local businesses, and leveraging local citations are crucial. Additionally, strategic collaborations with local influencers can also drive footfall to the store, making a real impact on sales.

3. The Double-Edged Sword of Negative Reviews: Engaging with Customer Feedback

Negative reviews have a silver lining. In fact, approximately 82% of consumers actively seek them out, and some would be wary of a brand with no negative reviews. Engaging with negative – and positive – reviews is a tremendous opportunity for brands to demonstrate exemplary customer service. Companies can provide tailored responses to reviews to resolve customer issues transparently, effectively converting a dissatisfied customer into a brand advocate. With AI-powered sentiment analysis, brands can proactively identify and address potential issues, long before they escalate into PR nightmares.

4. Gen Z: The New Game Changers: How to Build a Brand They’ll Love

Gen Z’s massive $360 billion in worldwide spending power commands attention. For marketers, understanding Gen Z’s unique characteristics is imperative. This generation places immense value on authenticity, sustainability, diversity, and inclusion. Brands that align their messaging and practices with these principles are more likely to gain traction. Interactive and experiential marketing strategies like augmented reality or even virtual pop-up shops, can provide personalized experiences that resonate with this digital-first demographic.

5. The Emergence of Total Experience (TX): Why Stop at CX?

Total experience (TX) is emerging as the next frontier. Beyond focusing solely on the customer, TX blends employee experience with customer experience for a more holistic approach. This dual focus results in a 25% higher performance metric, as research shows. By cultivating a strong workplace culture and facilitating better employee engagement, companies can create a ripple effect that positively impacts customer interactions. Businesses adopting a TX approach are more agile and better prepared to adapt to rapid market changes.

6. The Importance of Corporate Social Responsibility (CSR): More Than Just a Buzzword

While customer benefits account for 47% of brand perception, ethical considerations are gaining ground. Brands must be transparent and authentic in their CSR initiatives, clearly communicating their actions to the public. Collaborative CSR efforts, where consumers can actively participate in cause-driven campaigns, can deepen the emotional connection between the brand and the customer, enhancing loyalty.

7. The 360° Customer Experience: Beyond the Point of Purchase

It’s no longer enough for brands to focus solely on acquiring new customers. A remarkable 73% of consumers say that retail CX is as important as the product and price. Customer journey mapping is essential, extending beyond the point of purchase to include after-sales support, like installation or assembly services, seamless return policies, and robust loyalty programs. Personalized email campaigns or app notifications based on customer behavior can further enrich this 360° customer experience.

The Big Picture: Future-Proofing Retail Marketing

The convergence of online and offline experiences, accelerated by the pandemic, is redefining the rules of retail marketing in 2023. As we look towards 2024, agility, adaptability, and a relentless focus on the customer are the keys to success. To stay ahead, brands need to invest in technology stacks that offer actionable insights into customer behavior. They must also build resilient teams that can adapt to evolving consumer demands quickly. Beyond keeping pace with these trends, companies must also anticipate future shifts, adapting strategies in real-time to capitalize on emerging opportunities. In the intensely competitive retail landscape, understanding these retail CX trends is not just beneficial; it’s essential for long-term success.

About the Author:

Cynthia is the President of Go-to-Market, Chatmeter. She brings nearly 25 years of experience to Chatmeter with a background in local SEO, product development, strategic marketing, revenue generation, and sales. Cynthia’s customer-centric approach to driving business value, growth, and revenue will support Chatmeter’s expansion into new verticals. She joined Chatmeter from a previous role as VP of operations and product at Rio SEO and has held leadership roles at data-centric organizations such as Acxiom, Hanley Wood, and Constellation Software. Cynthia is an active Forbes Council contributing author.

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Virtual Production (VP) combines traditional filming techniques with virtual environments and computer graphics to create immersive video experiences. Real-life elements, sometimes referred to as “practical elements,” include props, talent, and pieces of the set. These exist in the foreground of the shot. Behind them includes a massive LED screen called the volume that displays the virtual environment. So, through camera-tracking technology, these link together to create a single, cohesive image on camera.

Why should marketers consider virtual production?

Creative teams no longer find themselves confined by the limitations of physical environments. This allows them to have more creative freedom and opportunities. Productions are more efficient because real-time VFX rendering in-camera means less to do in post. VP is also more convenient. Filming in a studio reduces travel burden and eases schedule demands, reducing the need for location changes or overnight filming.

Digging into tools and technology of VP

Using in-camera visual effects (ICVFX), precision camera tracking, and Epic Games Unreal Engine software, you are now able to combine immersive, photorealistic environments with real-world elements. So, the lines between virtual reality and reality converge, creating a seamless visual experience.

VP relies on a virtual-art department to create renderings that showcase the realistic environment. If a background doesn’t exist, it can be built from scratch. The technology makes it possible to create and shoot tabletops, exteriors, interiors, and almost anything in the environment.

Because VP gives you total control over the environment, from the practical elements (or props) to the on-screen environments you’ve created in Unreal Engine, you are now able to avoid a lot of surprises and time-consuming, tactical creative conversations that have to be talked through on location.

Fueling production efficiency with VP

Efficiency becomes more than a promise with VP. It’s the innovative result of an agile new workflow that creates opportunities to use time and money more effectively.

Beyond the traditional principal photography on the LED wall, a successful VP shoot requires creative and technical synchronization between the technology and the people using it. On-set production teams include the VFX department, a virtual-art department, and a highly detailed production plan. All are built around maximizing the storytelling potential. To successfully execute that plan, the LED volume operators, virtual gaffers, and DPs, as well as the game engine operators in the brain bar, all play a critical role in a successful shoot.

Many aspects of the post-production process merg into the pre-production phase. They push key stakeholders to align on critical creative and logistic decisions before turning the cameras on. All of the elements have already been decided. From the store signage to the products on the shelves and other environmental details, everything is created beforehand.

Now, instead of scrambling to make adjustments while the stress builds and the budget starts to burn, you can spend that time focused on getting the best performance possible from your talent. In this respect, virtual production can eliminate a lot of trial and error. Additionally, it helps to maximize the efficiency of your production.

More for retail marketing

VP makes it easy to create environments and bring potential spaces to life. Even if they don’t exist in the physical world. Retailers can now create new footprints for their products and even film in prototype stores.

Beyond aesthetics, it allows for an immersive and strategic approach to the customer experience. This gives retailers more flexibility to better inform construction choices, product placement, and fixture needs when making merchandising and floor plan decisions.

One of the more focused VP capabilities that retailers can benefit from is the ability to use photogrammetry for products.

By scanning a specific product and creating a 3D replica of it in a VP library, it’s possible to enhance the lighting and product texture to create photorealistic visualizations for virtual product placement.

Retailers can streamline their marketing efforts by creating tailored virtual experiences for their target audiences, at a reduced cost, with less reliance on physical inventory and traditional photography. Enhancing product representation overall on all platforms can tell a more cohesive brand story. Additionally, when paired with better product representation, it should translate to increased sales conversions.

Chasing the story instead of the sun

With VP, you now have total control of the environment, including lighting, weather, crowds, and whatever else might be needed to get the perfect shot. You’re able to reduce the number of variables associated with travel, obtaining permits and location scouting with a more streamlined process in a more controlled environment.

While troubleshooting production pivots can build character and bolster resourcefulness, they can also add unnecessary stress to shoots — disrupting focus, flow, and creative execution. They can become costly, creating the need for extra shoot days, location changes, or overtime required to get the job done.

Golden hour no longer runs the shoot schedule and location scouting becomes a task of the imagination.

Are you ready for VP?

You can now create authentic, in-store, or in-outer space retail environments without leaving the studio. We can’t make time stand still, but we can shoot you in Madagascar in the morning and Tokyo in the afternoon without the travel costs.

Built on our foundation of strategy + creative, our (add)galaxies Virtual Production Studio opens the door to endless creative possibilities and the chance to explore things that have never been done before. Wherever your brand needs to be, (add)ventures can take you there.

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