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Digital Marketing
98 posts
Programmatic Ads and the Rising Brand Risks in the Age of Generative AI
In recent years, large language models powered by AI have been gaining popularity, generating vast amounts of text,…
Mattel’s Marketing Success: How Barbie Revived the Brand
In recent years, Mattel, the renowned toy manufacturer, has experienced a remarkable turnaround in its fortunes, thanks to…
Generative AI: Transforming the Future of Marketing
In today’s digital age, marketing strategies are constantly evolving to keep up with the ever-changing consumer landscape. One…
Bud Light’s “Easy to Summer” Marketing Campaign: A Refreshing Approach to Overcome Controversy
In the wake of the Dylan Mulvaney controversy, Bud Light, America’s top-selling beer, is launching its highly anticipated…
Maximizing Your SEO Potential with Bing’s AI-Driven Search Results
Search engine optimization (SEO) is critical to the success of any digital marketing campaign. It helps businesses rank…
How a Google Sponsor Promotion Can Boost Your Email Marketing Game
Are you tired of your email marketing campaigns falling flat? Do your emails seem to disappear into the…
What Is the Role of an Advertising DMP (Data Management Platform) in 2023?
Digital advertising is an important part of many organizations’ marketing efforts. With the arrival of Internet shopping and…
Does AI Deserve a Place Among Your Digital Marketing Tools?
There’s a war waging over artificial intelligence, with one side touting AI as the future, and the other…