eBooks Archives - DMNews

2020 Trends and Predictions

Abby Miller — Thu, 06 Feb 2020 21:02:29 +0000

In our latest eBook, sponsored by Infogroup, we take a deep dive into the trends we’ve identified as being key factors in 2020’s marketing landscape. For example:

Scalable and measurable augmented reality use cases
How national language processing might revolutionize digital assistants
Using artificial intelligence to future proof the marketing stack
And the need to be nimble to deal with data privacy challenges

Here’s a blueprint for the developments you should be tracking in the next 12 months, plus a special perspective from Infogroup.

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Click here for the Holidays

Abby Miller — Tue, 17 Dec 2019 02:12:55 +0000

Fill out description

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When Customers Raise Their Hands

Abby Miller — Tue, 05 Nov 2019 01:11:17 +0000

What if you could read consumers’ minds? Well, you can, in a way. Intent marketing means “reading” the digital clues that your potential B2B customers leave when they search for a product or service. Those digital breadcrumbs are their intent, and it’s up to you to meet their needs.

You’ll also learn how intent marketing increasingly applies to B2C customers. Happy reading!

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DMN 40UNDER40 2019

Abby Miller — Tue, 08 Oct 2019 20:10:47 +0000

They come from all over the country and the world, their backgrounds and experiences are diverse, but they have one thing in common: off-the-charts results that have exemplified the kinds of strategic excellence we try to foster at DMN. Meet this year’s 40UNDER40 winners, and find out what they would have been if they hadn’t been marketers.

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40 Under 40 2019

Abby Miller — Thu, 03 Oct 2019 23:10:08 +0000

This year, we celebrated the 40 under 40 honorees on the grand Aqua Azul yacht, which took a grand tour of Manhattan in New York City. Download the eBook to get to know the winners, and learn what they would have done if they hadn’t been so successful in digital marketing!

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Meeting the Content Challenge

Abby Miller — Thu, 18 Jul 2019 01:07:53 +0000

We live in a world of a lot of noise, so the challenge for marketers is to create unique content that rises above the rest and resonates. It seems daunting, but it can be done.

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Data in a post-GDPR World

Abby Miller — Fri, 31 May 2019 23:05:22 +0000

After a long build-up of tension and anxiety, GDPR went into effect on May 25, 2018. While the world didn’t end, it did change. A slow burn, perhaps, but the tech landscape has certainly shifted.

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2019 Marketing Hall of Femme and Women to Watch

Abby Miller — Wed, 29 May 2019 22:05:23 +0000

These women have pushed the envelope to achieve success in marketing, and we celebrated their excellence with mimosas, riveting panelist, and plenty of advice to go around.

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Getting Serious about Omnichannel Marketing

Abby Miller — Tue, 28 May 2019 23:05:29 +0000

If you’re working in digital marketing, you hear it every day. “Consumers are distracted,” or “consumers are cutting the cord.” And of course, “consumers are taking control of their media intake and turning to more on-demand channels.” Whatever the marketing apocalypse of the day may be, the conclusion is that marketers need to be on the channels where consumers are and be consistent across those channels. Get the eBook today to learn where the consumers are and what they want!

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Customer Centricity

Abby Miller — Sat, 16 Mar 2019 00:03:46 +0000

This eBook explains the concept of customer-centricity in detail and takes you into the nitty-gritty of how marketers can provide the best customer experience possible.

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