Security Archives - DMNews https://www.dmnews.com/category/retail/security/ Digital Marketing News Fri, 19 Jan 2024 18:53:13 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://images.dmnews.com/wp-content/uploads/2021/10/favicon-32x32-1.png Security Archives - DMNews https://www.dmnews.com/category/retail/security/ 32 32 The Importance of Sales Compliance: Ensuring Trust and Legal Protection https://www.dmnews.com/sales-compliance-importance/ Fri, 15 Dec 2023 17:55:13 +0000 https://www.dmnews.com/?p=88313 Image Source: FreeImages   ‍In the world of sales, compliance with regulations and guidelines is of utmost importance.…

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Image Source: FreeImages

 

‍In the world of sales, compliance with regulations and guidelines is of utmost importance. It not only helps businesses avoid legal issues but also builds trust with customers. Sales teams interact with clients through various channels, using different tools and technologies to streamline the sales process. While these advancements offer many benefits, they also present regulatory challenges that companies must address.

Sales teams also rely heavily on tools that help them automate their sales processes. These include email marketing tools, CRM, and marketing automation software. These tools may be absolutely necessary for businesses that are trying to grow, but they too often come with privacy risks.

For example, a sales team may be collecting personal and sensitive information from customers. Common examples include email addresses, phone numbers, and names. Your company must collect and store this type of data securely. If that information ends up in the wrong hands, it could risk exposing the company to privacy violations and breaches.

Furthermore, as customers give consent, businesses must ensure that they will only use their information for the agreed purposes. If customers give consent to a sales team to use their information for marketing purposes, they must make sure that the information is used properly.

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Understanding Sales Compliance

Sales compliance is the process of ensuring that all of your organization’s sales communications adhere to the regulations established by the government.  These rules can stem from state laws, industry associations, or internal company policies.

Many of these requirements are in place to safeguard customers from being misled or tricked by corporations. Compliance ensures that businesses sell their products or services ethically, fairly, and in accordance with legal requirements.

In practice, sales compliance entails ensuring that communications are in accordance with the applicable legislation at all touchpoints when you connect directly with a consumer.

Organizations are responsible for ensuring that messages by their sales personnel are accurate, true, and comply with all relevant requirements. This is true whether the communication is by email, social media, phone, or text messages. It is crucial for companies to understand and comply with the specific regulations that apply to their industry, region, and type of product or service.

Why is sales compliance important?

When it comes to compliance monitoring, sales communications are an extension of marketing communications. However, the main difference is that in sales communications, a sales agent often speaks directly to one or a few people rather than a wider audience.

These messages are not immune to regulatory examination.

Likewise, they are subject to the same laws and regulations as any other marketing materials. Failure to satisfy these regulatory duties may result in regulatory scrutiny and enforcement proceedings being brought against your organization.

Sales compliance is important for a sales organization from a liability standpoint. If the business’s sales practices are inconsistent, the business needs to be able to show that its policies, practices, and procedures are consistent. Otherwise, the business can face liability lawsuits for violations of certain sales practices.

Ensure that all employees, from C-suite executives to entry-level salespeople, follow relevant legal requirements. As a result, businesses can ensure that they fully comply with the regulations and policies.

Sales compliance is especially critical for sales organizations that operate in highly-regulated industries, such as finance or healthcare organizations. The consequences of non-compliance are steep, including fines, remediation costs, and loss of customers.

How can you ensure compliance?

Sales compliance is the responsibility of business leaders. They must ensure that the organization abides by important regulations that govern sales practices.

By ensuring that sales practices adhere to these regulations, businesses can reduce the risk of facing regulatory scrutiny, fines, and customer loss.

The best way to avoid legal liabilities and sales compliance issues is to employ a proven, fully-compliant sales training program. This should include educational modules to help sales professionals obtain an understanding of the laws that apply to their sales activities as well as individually crafted training plans.

Another thing to keep in mind is that sales teams often use multiple channels to communicate with customers. These channels must be monitored and tracked to ensure that they do not inadvertently violate any sales compliance regulations.

These are some of the most common channels. Many sales teams use them frequently. As a result, make sure they comply with sales compliance regulations!

  • Sales and Support Center Calls: What agents or sales personnel say to customers over the phone must comply with rules. They should also follow scripts and handle complaints in accordance with business policies.
  • Emails and Text Messages: When it comes to compliance, one-on-one email interactions or text messaging between salespeople and customers might be a blind spot. These emails often contain sensitive information. Retain them for the prescribed retention period. This is why it’s essential to have a good data archiving strategy that clearly outlines how long sensitive data should be kept.
  • Social Media and Website: Most web or social media interactions can be classified as requiring marketing compliance. Social accounts or web pages may also be classified as sales compliance. After all, they connect directly with customers. Monitor them carefully for compliance violations.

Sales compliance is governed by a legal framework that varies depending on the industry, region, and product or service being sold. Several key laws and regulations shape the landscape of sales compliance:

1. Consumer Protection Laws

Consumer protection laws aim to ensure fair and transparent treatment of consumers. These laws enforce important principles such as truth in advertising, product safety, fair pricing, and transparent guarantees. By complying with consumer protection laws, businesses maintain trust, prevent fraudulent practices, and protect their customers.

2. Contract Law

Contract law sets the guidelines for agreements in sales transactions. It outlines essential details such as the nature of the item being sold, warranties or guarantees, payment terms, and remedies for breach of contract. Compliance with contract law ensures that sales agreements are legally binding and protects both parties involved.

3. Product Liability Laws

Product liability laws hold entities in the product distribution chain accountable for injuries or damages caused by faulty or unsafe products. These laws ensure that products meet safety standards and quality criteria, protecting consumers from harm. Businesses must comply with product liability laws to ensure the safety and well-being of their customers.

4. Privacy and Data Protection Laws

Privacy and data protection laws regulate the collection, storage, use, and transfer of personal information in sales transactions. These laws protect individuals’ rights to privacy and require companies to handle personal information responsibly. Compliance with privacy and data protection laws involves obtaining informed consent, safeguarding personal data, and implementing appropriate security measures.

5. Intellectual Property Laws

Intellectual property laws protect creative and intellectual works, granting creators or owners exclusive rights to their innovations or creations. Compliance with intellectual property laws ensures that businesses respect and protect the intellectual property rights of others.

6. Sales Tax and VAT Laws

Sales tax and value-added tax (VAT) laws require businesses to comply with tax regulations when selling products or services. This includes collecting and remitting sales tax or VAT based on the applicable tax rates and regulations.

7. International Trade Laws

International trade laws govern business transactions, import and export regulations, tariffs, quotas, and dispute settlement between countries. Compliance with international trade laws ensures that businesses engage in legal and ethical trade practices across borders.

8. Recording and Reporting Requirements

Businesses must maintain accurate records and reports of their sales activities to ensure compliance with applicable laws and regulations. This includes documenting transactions, financial details, customer information, and other relevant data related to sales.

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The Benefits of Sales Compliance

Compliance with sales regulations offers several benefits for businesses:

Compliance with sales regulations safeguards businesses from legal consequences. By adhering to laws and regulations, companies protect themselves from costly lawsuits and ensure that their operational practices are within the boundaries of the law.

2. Reputation Management

Compliance with sales regulations builds and maintains a strong brand reputation. When customers see that a company operates ethically and legally, they are more likely to trust the brand, make repeat purchases, and recommend products or services to others.

3. Competitive Advantage

Companies that prioritize compliance gain a competitive edge. By demonstrating trustworthiness and reliability, they attract customers who prefer to do business with ethical organizations. This can lead to increased market share and long-term success.

4. Risk Management

Compliance with sales regulations helps businesses mitigate internal risks. By ensuring that sales teams understand and comply with compliance guidelines, companies reduce the likelihood of internal errors, fraud, and inappropriate behavior. Proactive risk management helps prevent potential damage to the company’s reputation and financial well-being.

5. Cost Savings

Investing in sales compliance and ensuring adherence to regulations may require initial investments in training and systems. However, these investments prove beneficial in the long run. Compliance helps businesses avoid costly legal violations, fines, and the expenses associated with restoring a damaged reputation.

6. Increased Work Ethic

When sales teams operate in an environment where compliance is a priority, employees feel more secure and satisfied with their work. They appreciate working for a company that values and practices ethical conduct, which can lead to higher job satisfaction, engagement, and commitment.

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Key Elements of Sales Compliance

To effectively manage sales compliance, businesses should focus on key elements that promote adherence to regulations and guidelines:

1. Clear Sales Policies and Procedures

Clear and comprehensive sales policies and procedures provide guidance for sales teams. These guidelines define acceptable conduct, pricing strategies, customer interactions, and ethical practices. By following these policies, sales teams ensure transparency and consistency in their sales activities.

2. Training for Sales Teams

Properly training sales teams is essential for establishing a foundation of effective sales compliance. Equipping sales teams with knowledge and skills related to legal and ethical dimensions of sales, industry-specific regulations, and company-specific compliance requirements enables them to make compliant decisions confidently.

3. Monitoring and Reporting Systems

Implementing monitoring and reporting systems helps businesses identify and address potential compliance issues promptly. These systems track sales activities, customer interactions, and financial transactions, ensuring adherence to regulations. Proactive monitoring and reporting mitigate compliance risks and maintain the integrity of sales activities.

4. Integration of Technology

Technology plays a crucial role in improving the effectiveness of compliance measures. Compliance management software simplifies documentation processes, streamlines compliance monitoring, and generates informative reports for analysis. Integration of technology enhances operational efficiency, minimizes manual errors, and ensures a systematic approach to compliance management.

5. Case Studies on Successful Sales Compliance

Studying real-life case studies of companies that have implemented effective sales compliance strategies provides valuable insights. These case studies offer specific approaches, methods, and the importance of regulatory compliance in day-to-day business operations. Analyzing successful case studies can inspire and guide the development of effective sales compliance strategies.

Tools for Compliance with Sales Regulations

To manage compliance responsibilities efficiently and effectively, businesses can utilize compliance management tools. These tools assist in navigating the constantly changing regulatory landscape. Here are some recommended compliance management software solutions:

1. PowerDMS

PowerDMS is an internet-accessible compliance management system suitable for businesses of all sizes. It provides a centralized platform for managing policy documents, training materials, and compliance obligations. PowerDMS enables efficient policy distribution, acknowledgment, and compliance tracking.

2. HSI Donesafe

HSI Donesafe offers compliance management software tailored for modern businesses. It helps teams manage and comply with risks, corporate governance, regulatory compliance, and workplace responsibility. Their system includes features such as risk assessments, incident reporting, and threat detection.

3. Libryo

Libryo’s compliance management software is designed specifically for the legal sector. It provides a live view of compliance obligations, including updates on relevant legal requirements. Libryo covers multiple jurisdictions worldwide and offers automated compliance reports.

4. Predict 360

Predict 360 is a comprehensive tool for managing complex risks and compliance obligations across various areas of law and industries. It incorporates compliance management, risk management, audit management, and regulatory change management. Predict 360 streamlines compliance processes and ensures regulatory compliance.

By incorporating these tools into their compliance management strategies, businesses can navigate the complex landscape of sales regulations more effectively.

Conclusion

It may appear like ensuring sales compliance is a daunting task, but it does not have to be.

Technology can automate the monitoring and compliance of your company’s consumer sales communications. You will want to automatically find, track, and remediate potential compliance concerns across all of these sources. Do this through the use of compliance tools and the implementation of proper compliance policies.

Sales compliance is a critical aspect of conducting business ethically and legally. By adhering to sales regulations, companies protect themselves from legal consequences, build trust with customers, gain a competitive advantage, and mitigate risks. Clear policies and procedures, training for sales teams, monitoring systems, technology integration, and case studies aid in ensuring compliance. Utilizing compliance management software further enhances compliance management efforts. By prioritizing sales compliance, businesses can foster trust, protect their brand reputation, and achieve sustainable growth.

Q&A Section:

Q1: What exactly is sales compliance, and why is it crucial for businesses?

Sales compliance refers to the adherence to rules and regulations established by authorities, industry associations, or internal company policies in sales communications and practices. It’s crucial for businesses to comply with these regulations to ensure ethical, fair, and legal sales operations. Compliance safeguards customers from misleading or fraudulent practices and protects businesses from legal consequences.

Q2: What are the key areas where sales compliance is particularly essential?

Sales compliance is critical in various areas including:

  • Consumer Protection Laws: Ensuring fairness and transparency in sales.
  • Contract Law: Ensuring the legality of sales agreements.
  • Privacy and Data Protection Laws: Protecting customer data and ensuring responsible handling.
  • Product Liability Laws: Ensuring products meet safety standards and quality criteria.
  • Sales Tax and VAT Laws: Complying with tax regulations in sales transactions.

Q3: How can businesses ensure sales compliance, especially when utilizing multiple sales channels?

Businesses can ensure sales compliance through:

  • Comprehensive Policies: Establish clear sales policies and procedures.
  • Training Programs: Train sales teams on legal and ethical dimensions of sales.
  • Monitoring Systems: Implement systems to track and address compliance issues.
  • Integration of Technology: Use compliance management software for efficient compliance monitoring.
  • Studying Successful Cases: Learn from successful case studies on sales compliance.

Q4: What are some tools available to assist businesses in managing sales compliance?

Several compliance management tools can aid in managing sales compliance:

  • PowerDMS: Centralized compliance management for policy distribution and tracking.
  • HSI Donesafe: Software for managing risks, corporate governance, and compliance.
  • Libryo: Compliance management software offering real-time updates on legal requirements.
  • Predict 360: Comprehensive tool for managing complex risks and regulatory obligations.

Q5: What are the benefits of prioritizing sales compliance for businesses?

Prioritizing sales compliance offers various benefits such as:

  • Legal Protection: Avoiding legal consequences and lawsuits.
  • Reputation Management: Building trust with customers and maintaining a strong brand reputation.
  • Competitive Advantage: Attracting customers who prefer to engage with ethical organizations.
  • Risk Mitigation: Reducing internal risks related to non-compliance.
  • Cost Savings: Avoiding expenses associated with legal violations.

Q6: How can technology aid in ensuring sales compliance for businesses?

Technology plays a significant role by automating compliance monitoring, ensuring policies are adhered to across multiple channels, and streamlining compliance management. Compliance management software simplifies documentation, aids in tracking compliance issues, and provides informative reports for analysis, enhancing operational efficiency.

Q7: Why is sales compliance especially important for businesses operating in highly-regulated industries?

In industries like finance or healthcare, stringent regulations exist to protect customers and maintain industry standards. Non-compliance in such industries can lead to severe consequences including hefty fines, remediation costs, and the loss of customers’ trust, which is why adherence to sales compliance is paramount.

Q8: How does sales compliance contribute to a company’s work ethic and employee satisfaction?

Sales compliance establishes a culture of ethical and legal conduct within a company. This ethical environment fosters employee satisfaction, as staff members appreciate working for a company that values integrity. It contributes to a positive work ethic, promoting a sense of pride and commitment among employees.

Q9: What are some common pitfalls businesses face when it comes to sales compliance?

Common pitfalls in sales compliance include:

  • Inadequate Training: Lack of training on compliance regulations among sales teams.
  • Insufficient Monitoring: Failure to track sales activities across multiple channels effectively.
  • Inconsistent Policies: Unclear or inconsistent sales policies and procedures.
  • Data Security Concerns: Mishandling or insufficiently securing sensitive customer data.
  • Failure to Adapt: Inability to keep up with evolving regulatory requirements.

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The Importance of Security Awareness Training & 12 Hot Topics https://www.dmnews.com/security-awareness-training/ Thu, 07 Dec 2023 19:50:46 +0000 https://www.dmnews.com/?p=88527 It’s critical that you quickly identify essential security awareness training topics and how to quickly educate your workforce.…

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It’s critical that you quickly identify essential security awareness training topics and how to quickly educate your workforce.

Managing staff cyber risk is critical to avoiding user-related data breaches and demonstrating regulatory compliance. A strong HRM program includes continual security awareness training that teaches end-users how to recognize and resist modern risks. In addition, it teaches best practices for staying secure.

However, starting these training classes raises certain challenges. One of these is what security awareness training subjects to include. Here are the top employee cyber security awareness training topics.

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1. Phishing Awareness

This is still one of the most efficient cybercrime methods. Phishing assaults doubled in 2020 and continues to rise. Furthermore, remote work makes it tougher for organizations to protect their users.

However, why is phishing still a problem in 2023?

One key reason is the sophistication of these attacks. For example, a business email compromise attack combines prior research on a specific individual like a company’s senior executive. With this, they can develop an assault that looks very legitimate.

With more sophisticated assaults and the prevalent notion that phishing is easy to spot, it’s no surprise that many firms will face a phishing-related breach. Employees, therefore, require regular training on how to recognize contemporary phishing attacks and how to report them as soon as they suspect they’ve been targeted.

2. Awareness of Removeable Media Vulnerability

Removable media is a portable storage device that allows users to copy data from one device to another. Malware-infected USB drives might be left for users to discover when they plug them in.

Researchers dumped approximately 300 USB sticks on the UIUC campus. 98 percent were picked up! Also, 45 percent of these drives were not only picked up but the files found were opened.

Your staff must be aware of the risks of removable media and how to use these gadgets safely and responsibly. There are many reasons why a corporation may want to employ removable media. However, like any technology, there are risks.

Therefore, your staff must protect the data on these devices as well as the devices themselves. All data, personal or business, has value.

3. Security and Authentication

Password security is a fairly easy yet frequently forgotten feature of organizational security.

Malicious actors often guess common passwords to get access to your accounts. Once stolen, this data can be made public or sold on the dark web.

Using various passwords makes it difficult for hackers to access several accounts. Other measures, such as two-factor authentication, add extra layers of protection for the account.

4. Physical Safety Awareness

If you keep your passwords on sticky notes on your desk, it’s time to toss them.

Though many attacks are likely to be digital, protecting sensitive physical documents is critical to your company’s security system. Furthermore, unattended papers, computers, and passwords pose a security concern.

5. Secure Mobile Devices

The evolving IT ecosystem has enabled more flexible working settings. However, it also allows more sophisticated security attacks.

In 2024, user-device responsibility will continue to be an increasingly important part of training. This is especially true for traveling or remote professionals. Malicious mobile apps have raised the likelihood of mobile phones harboring malware, posing a security issue.

Online courses for mobile device workers can help staff avoid threats without costly security measures. If a mobile device is lost or stolen, sensitive data should be encrypted, password-protected, or biometrically authenticated.

Employees who operate on their own devices must be trained in personal device safety. In addition, workers should have to sign a mobile security policy.

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6. Remote Work Security Awareness

Remote working can benefit both employers and people. It can increase productivity and improve work-life balance.

However, this trend can lead to more security breaches. Therefore, personal gadgets for work should have default encryption and antivirus software.

7. Free WiFi Security Awareness

Some employees who work remotely, or work on the go may need extra training on how to use public Wi-Fi properly.

Fake public Wi-Fi networks, sometimes lurking in coffee shops, expose users to non-secure public servers. Therefore, educate your users on safe public Wi-Fi usage. In addition, let them know about typical scam warning flags. This will raise company knowledge and reduce risk.

8. Cloud Security

Cloud computing has changed the way businesses store and access data. Despite the fact that you store significant volumes of private data offsite, hacking is still a possibility.

Many large corporations are focusing on data security. However, picking the proper cloud service provider may make data storage much safer and more cost-effective.

9. Social Media Awareness

We all post pictures of our events, holidays, and jobs on social media. However, oversharing might expose important information that can allow a hostile actor to pose as a trusted source through social engineering.

Therefore, educating employees on how to maintain their social media privacy settings. In addition, teach them how to avoid the transmission of company information. This will lessen the chance of hackers gaining leverage.

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10. Internet and Email

Simple or repetitive emails for several accounts may have exposed some employees to data breaches.

One survey indicated that 59% of users reuse passwords across accounts. If one account is open, a hacker can use the password to access all of the user’s accounts. This can include work and social media accounts.

Many websites provide free software contaminated with viruses. Downloading software from reliable sources is the safest method to secure your computer.

11. Awareness of Social Engineering

Social engineering is a method to earn employee trust by delivering lucrative incentives or impersonating others. To address these dangers, teach employees basic social engineering strategies.

Private information can be accidentally given to bad actors by appearing as a desirable client or by offering incentives. Increasing employee knowledge of impersonation threats is crucial to lowering social engineering risk.

12. Home Security

Malicious actors do not go away when you leave the office. Malware downloaded on personal devices can harm the company’s network if, for example, log-in credentials are compromised.

A recent analysis found that phishing campaigns targeting Dropbox had a 13.6 percent click-through rate. You can reduce this risk by educating employees and distributing encrypted material. Authenticating downloads also helps.

 

Building a Cyber-Savvy Workforce

‍Photo by geralt on Pixabay

In today’s digital age, cybersecurity threats are becoming increasingly sophisticated and prevalent. It is no longer enough for organizations to solely rely on advanced technological solutions to protect their sensitive data. They must also invest in cultivating a cyber-savvy workforce that can identify and mitigate potential risks. This is where security awareness training plays a crucial role. By equipping employees with the knowledge and skills to recognize and respond to cyber threats, organizations can significantly reduce the risk of data breaches and other security incidents.

Understanding Security Awareness Training

Security awareness training is a proactive strategy employed by IT and security professionals to educate employees on cybersecurity best practices. Its primary goal is to raise awareness about the potential risks associated with using technology and to foster a culture of vigilance and responsibility among employees. By providing regular training sessions, organizations can empower their workforce to become the first line of defense against cyber threats.

The Role of Employees in Cybersecurity

Research has shown that human error contributes to more than 90% of security breaches. Employees, whether intentionally or unintentionally, can become unwitting accomplices to cybercriminals. This underscores the critical need for comprehensive security awareness training programs. When employees are well-versed in cybersecurity principles, they can actively contribute to safeguarding the organization’s sensitive information and assets.

The Benefits of Security Awareness Training

Implementing an effective security awareness training program offers numerous benefits to organizations, including:

  1. Risk Reduction: By educating employees about potential cyber threats and how to avoid them, organizations can significantly minimize the risk of data breaches and other security incidents.
  2. Protection of Sensitive Information: When employees are trained to handle sensitive information securely, the likelihood of accidental data leaks or unauthorized disclosures decreases significantly.
  3. Compliance with Regulations: Many industries have stringent data protection regulations in place. Security awareness training ensures that employees understand and adhere to these requirements, reducing the organization’s exposure to legal and regulatory risks.
  4. Improved Incident Response: In the event of a security incident, employees who have undergone security awareness training are better equipped to recognize and report suspicious activities promptly, enabling faster incident response and mitigation.

Best Practices for Implementing Security Awareness Training Programs

Developing an effective security awareness training program requires careful planning and consideration of best practices. Here are some key principles to guide organizations in building a successful program:

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1. Tailor the Program to Your Organization

Every organization has unique security needs and risks. It is essential to tailor the training program to address these specific requirements. Consider the industry, size, and technological environment of your organization when designing the curriculum and selecting training materials.

2. Promote a Positive Tone

The success of a security awareness training program hinges on how it is perceived by employees. Frame the program with a positive tone, emphasizing that it is designed to protect the organization and its employees. Avoid creating an adversarial atmosphere that may breed resentment or resistance.

3. Engage Employees with Interactive Training

Traditional training methods that involve lengthy presentations or lectures are often ineffective. Instead, opt for interactive training formats that actively engage employees, such as videos, quizzes, and gamified learning platforms. This approach promotes better retention of information and encourages active participation.

4. Reinforce Desired Behaviors

Security awareness training should not be a one-time event. Regularly reinforce desired behaviors through ongoing training sessions and reminders. This repetition helps employees internalize cybersecurity best practices and develop long-term habits.

5. Provide Realistic Simulations

Simulated phishing attacks and other realistic scenarios can be powerful tools for reinforcing security awareness. Conducting periodic phishing tests can help employees recognize and respond appropriately to suspicious emails, reducing the risk of falling victim to phishing scams.

6. Measure and Improve

Regularly assess the effectiveness of your security awareness training program by measuring employee knowledge and behavior changes. Use metrics such as completion rates, phishing test results, and incident reporting to identify areas for improvement and tailor future training sessions accordingly.

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7. Foster a Culture of Security

Security awareness should not be limited to training sessions alone. Promote a culture of security throughout the organization by encouraging open communication, providing ongoing support, and recognizing and rewarding employees who demonstrate exemplary cybersecurity practices.

Mimecast’s Approach to Security Awareness Training

Mimecast offers a comprehensive security awareness training program designed to educate employees on cybersecurity best practices. Their program combines expert content, simple administration, and a focus on engaging employees to create a cyber-savvy workforce.

Expert Content

Mimecast’s training content is developed by professionals with extensive experience in cybersecurity, including former law enforcement, military, and CISOs. The content is highly engaging, incorporating elements from the entertainment industry to make learning enjoyable and memorable.

Simple Administration

Mimecast’s cloud-based platform, Mime|OS, makes it easy to manage policies, users, and training modules within a single console. Administrators can customize training materials, schedule phishing tests, and track employee progress effortlessly.

Components of Mimecast’s Training Program

Mimecast’s security awareness training program includes a variety of components to ensure comprehensive coverage:

  1. Videos: Mimecast offers highly entertaining and informative video-based training modules. Each video focuses on a specific security threat and provides practical guidance on how employees can respond effectively.
  2. Real-World Testing: By conducting pre and post-training assessments, Mimecast measures employee knowledge and behavior changes. Regular phishing tests help evaluate employees’ ability to identify and respond to simulated attacks.
  3. Risk Scoring: Mimecast assigns risk scores to employees based on their performance in training and their position within the organization. This allows targeted training resources to be allocated to individuals who require additional support.
  4. Customer Mediation: Mimecast provides personalized training resources to employees based on their individual profiles, ensuring that the training is tailored to their specific needs and areas of improvement.

Critical Security Awareness Training Topics

Mimecast’s training program covers a wide range of essential cybersecurity topics. Some of the key areas addressed include:

  1. Phishing Awareness: Training employees to identify and respond to phishing emails, which are one of the most common methods used by cybercriminals to gain unauthorized access to systems.
  2. Password Security: Educating employees on the importance of using strong and unique passwords, as well as implementing additional authentication measures like two-factor authentication.
  3. Privacy Issues: Empowering employees to protect sensitive data, both of the organization and its customers, from unauthorized access or disclosure.
  4. Compliance: Ensuring employees understand and comply with relevant data protection regulations such as HIPAA, PCI, and GDPR.
  5. Insider Threats: Training employees to recognize and report potential insider threats, which can come from within the organization itself.
  6. CEO/Wire Fraud: Educating employees about the risks of impersonation attacks targeting high-level executives and providing guidance on how to verify requests for sensitive information or financial transactions.
  7. Data Protection: Highlighting the importance of safeguarding data in transit and teaching employees how to protect it effectively.
  8. Office Hygiene: Promoting good physical security practices, such as proper document disposal and securing workstations, to prevent unauthorized access to sensitive information.

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Conclusion

Investing in security awareness training is a crucial step towards building a cyber-savvy workforce and mitigating the risks associated with cyber threats. By engaging employees, reinforcing desired behaviors, and providing ongoing support, organizations can create a culture of security and empower their workforce to become effective guardians of sensitive information. Mimecast’s comprehensive training program offers expert content, simple administration, and a focus on engaging employees, making it a valuable tool in the fight against cybercrime. Embrace security awareness training and ensure the protection of your organization’s data and reputation in an increasingly interconnected world.

 

Q&A Section:

1. Why is security awareness training important for organizations? Security awareness training plays a critical role in educating employees about potential cyber threats and best practices to mitigate these risks. It empowers the workforce to recognize, respond to, and prevent security incidents, thereby reducing the organization’s vulnerability to data breaches and other cyber attacks.

2. How does security awareness training benefit organizations? Implementing effective security awareness training offers several benefits, including a significant reduction in the risk of data breaches, protection of sensitive information, compliance with regulations, improved incident response, and fostering a culture of security within the organization.

3. What are the key topics covered in security awareness training programs? Security awareness training covers a range of essential topics, such as phishing awareness, password security, data protection, insider threats, compliance with regulations, CEO/wire fraud, privacy issues, office hygiene, and more. These topics aim to equip employees with the knowledge and skills to address various cybersecurity challenges.

4. How can organizations ensure the effectiveness of their security awareness training programs? To ensure the effectiveness of security awareness training, organizations should tailor the program to their specific needs, promote a positive tone, engage employees with interactive training, reinforce desired behaviors through ongoing sessions, provide realistic simulations, measure progress, and foster a culture of security throughout the organization.

5. What is Mimecast’s approach to security awareness training, and what does their program entail? Mimecast offers a comprehensive security awareness training program designed to educate employees on cybersecurity best practices. Their program includes expert content developed by cybersecurity professionals, simple administration through a cloud-based platform, video-based training modules, real-world testing through phishing simulations, risk scoring, customer mediation, and coverage of critical topics like phishing awareness, password security, compliance, and more.

6. How does security awareness training contribute to building a cyber-savvy workforce? Security awareness training empowers employees to become the first line of defense against cyber threats. By educating them about potential risks, providing practical guidance, and fostering a culture of vigilance, organizations can cultivate a workforce that actively contributes to safeguarding sensitive information and assets from cyber attacks.

7. What role do employees play in cybersecurity, and why is their involvement crucial? Employees play a crucial role in cybersecurity as human error contributes to a significant portion of security breaches. Their involvement is vital because they can either unintentionally or intentionally become vulnerable points for cybercriminals. Through proper training, employees can actively contribute to mitigating risks and protecting the organization’s data.

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Top 10 Reasons Marketers Should Use a VPN https://www.dmnews.com/top-10-reasons-marketers-should-use-a-vpn/ Thu, 10 Aug 2023 22:32:23 +0000 https://www.dmnews.com/?p=92725 In the rapidly evolving digital marketing landscape, leveraging the right tools can significantly impact a campaign’s success. One…

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In the rapidly evolving digital marketing landscape, leveraging the right tools can significantly impact a campaign’s success. One such tool that’s often overlooked is a Virtual Private Network, or VPN. While VPNs are commonly associated with enhanced online privacy, they offer a variety of benefits to marketers that go beyond just the safety. These benefits range from streamlining search engine marketing (SEM) efforts to optimizing advertising strategies on platforms like YouTube and others.

Understanding the digital marketing landscape isn’t only about studying metrics and analyzing the data. It’s about immersing in the consumer’s digital environment and viewing the marketing landscape from their perspective. This inevitably leads to the question, should I get a VPN? This is where VPNs come in handy.

How does a VPN Work?

Using a VPN on your desktop, smartphone, or tablet, is like giving your device a disguise. It tricks your device into thinking it’s on a local network with the VPN, instead of the network you’re actually on.

The VPN reroutes your device’s internet connection through its private server, not your usual internet service provider (ISP). This makes your device operate as if it’s part of the VPN’s network, and all your network traffic is sent over a secure connection.

The moment you activate a VPN program, it begins to encrypt, or code, all your data. This happens so rapidly that not even your ISP or WiFi provider can decipher it. This scrambled, coded data then travels to the VPN server, and from there, to its final destination.

What a VPN does is, it ensures your data remains unreadable until it gets to its intended destination. It establishes a safe passageway from your computer or phone to the internet, safeguarding your important information. This includes files you download, websites you visit, and interactions with individual apps, among other things.

10 possible ways a VPN can help with marketing

Now we know a few things about VPNs. Without any further ado, let’s explore the top 10 reasons why every marketer should consider incorporating a VPN into their digital marketing toolkit. Whether you’re a seasoned marketer or just starting out, these insights could change your approach to online marketing.

  • Ensuring a Secure Connection

A VPN offers a safe, private internet connection, a necessity for every marketer. Whether you’re working from home or using public Wi-Fi in a café, a VPN protects against cybercriminals looking to exploit unsecured networks and steal sensitive data. Take the example of digital marketing agency teamDigital; they unintentionally risked client data when they exposed certain environment config files. Clients included big names like NFL, Mastercard, and Soundcloud. Until vulnerabilities like this are resolved, a VPN allows marketers to work securely by encrypting all their web activities.

  • Protecting Client Data

Marketers often manage sensitive client information that must be shielded from cyber threats. VPNs encrypt this data, making it difficult for hackers to access. This extra layer of security for your client’s data builds trust with your customers.

  • Preserving Network Speed

ISPs sometimes throttle bandwidth when they notice heavy data usage. As a marketer, you might find yourself in such a situation while conducting extensive market research or data analysis. A VPN can prevent ISPs from seeing your online activity, thus maintaining your connection speed unthrottled.

  • Accessing Blocked Services

Some marketing tools and services may be blocked or have limited functionality in certain countries. Using a VPN, marketers can access these blocked services, ensuring they have all the necessary tools for a successful marketing campaign.

  • Bypassing Censorship

Some countries implement restrictive internet controls, blocking access to specific websites or platforms. A VPN allows marketers to bypass these restrictions and access the information they need, particularly useful when targeting audiences in these regions or researching international competitors.

  • Conducting Competitor Research

Marketers can use a VPN to change their IP address, enabling them to view competitors’ websites, blogs, ads, and keywords without revealing the traffic source. Monitoring competition can help marketers find SEO backlink opportunities or learn about negative customer feedback. However, it’s crucial not to cross into unethical practices.

  • Enhancing SEO Efforts

Different parts of the world are interested in different trending topics and search keywords. With a VPN, a marketing team can ‘browse’ from a specific country or region, seeing what search engines display to people there. This is especially useful as businesses on the first page of search results capture about 92% of organic traffic.

  • Streamlining Search Engine Marketing

Google suggests that companies earn $2 for each dollar spent on Google Ads. To maximize their effectiveness, marketers need to understand the biggest advertisers in specific locations and study their ads closely. With a VPN, they can see the online marketing landscape exactly as customers do.

  • Optimizing YouTube Advertising

YouTube isn’t just a popular video platform; it’s the second most popular website overall. A VPN allows marketers to see YouTube ads as if they’re in other regions, allowing them to tweak their ads and content accordingly.

  • Geo-Testing

VPNs can be used to ‘locate’ you in a specific place, handy for marketers who want to test how their content performs in different regions. Using a VPN to ‘travel’ digitally, marketers can review and optimize their content for various locations without leaving their desks.

Conclusion

All these points highlight why a VPN is a game-changer for marketers in our increasingly digital and global business world. As we face more cyber threats and intense global competition, a VPN isn’t just a nice-to-have extra. In fact, it’s a must-have for any marketer who wants to run a successful, secure operation, especially now it is easy to find vpn coupons online.

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The Real Cost of Spearfishing, Spoofing and Phishing https://www.dmnews.com/spearfishing-spoofing-phishing/ Wed, 04 Jan 2023 06:20:26 +0000 https://www.dmnews.com/?p=91628 Spearfishing, spoofing, and phishing are all terms thrown around frequently in cybersecurity circles. However, many people don’t understand…

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Spearfishing, spoofing, and phishing are all terms thrown around frequently in cybersecurity circles. However, many people don’t understand the implications of these malicious tactics. Spearfishing and other forms of cybercrime can cost organizations billions of dollars each year, along with severe reputational damage.

According to the FBI, more than 2.76 million complaints were filed with them from 2017 to 2022, increasing every year not only in number but also in dollars lost. That suggests that not only are cyber criminals getting savvier, but their targets are losing more every year.

Spearfishing, Spoofing, Phishing: Complaints and Losses Over the Last Five Years

Source: FBI “Internet Crime Report 2021”

Phishing vs. Spearfishing vs. Spoofing: What’s the Difference?

A scam is a scam is a scam, right? Understanding the different types, however, can help business and their customers stay a step or two ahead of criminals.

What is phishing?

Phishing is a type of cyberattack that involves sending fraudulent emails or texts in an attempt to trick people into clicking on malicious links or attachments. These links and attachments can contain malware that can infect your device or steal your personal information.

There are several types of phishing:

  • Vishing is short for “voice phishing,” which means using voice recordings or live-voice telephony to target victims.
  • Smishing uses SMS (texting) messaging to target victims.
  • Pharming is a cyberattack that tricks users into going to a website and entering credentials, which the cyber criminals then steal and use to access bank and other types of personal accounts.
  • Spoofing is when a cyber criminal creates a fake website that looks legitimate, typically of a well-known brand like PayPal, Wal-Mart, and Microsoft.

There are many other types of phishing and cyber crimes, but they all have the same intent: to defraud and/or harm businesses and individuals. Here is a closer look at three specific types of cyber scams.

What is spearfishing (in cybersecurity terms)?

Spearphishing is a type of phishing attack that criminals target at a specific individual or organization.

Attackers may use publicly available information about their target to make their emails seem more legitimate and increase the likelihood of getting victims to click on malicious links or attachments.

What is spoofing?

Spoofing is a type of cyberattack in which an attacker impersonates another person or entity in order to trick victims into providing sensitive information or taking action that they would not ordinarily take.

In phishing attacks, attackers typically spoof the sender of an email in order to trick victims into clicking on a malicious link or attachment. Consequently, the victim’s computer is infected with malware. Subsequently, thieves steal their personal information.

The consequences of falling victim to a spoofing, phishing, or spear-phishing attack can be serious. Victims may lose money, have their identities stolen, or be infected with malware that allows attackers to take control of their computers.

It is important to be aware of these types of attacks and take steps to protect yourself from them. Consequently, it may help to review our list of topics for security awareness training.

According to the FBI’s 2021 Internet Crime Report, phishing, vishing, smishing and pharming are the most prolific:

Spearfishing, Spoofing, Phishing: Top 5 Crime Types Compared with the Previous Five Years

Source: FBI “Internet Crime Report 2021”

How Companies Are Fighting Back Against Scams

Combating cyber attacks is like a masterful game of chess. Just as users become smarter and more sophisticated at detecting scams, the criminals learn more. Fortunately, companies are fighting back against these scams with a variety of methods.

Many have implemented strict security measures, such as two-factor authentication and firewalls. Others have created awareness campaigns to educate employees on how to spot a scam. And some companies have even taken legal action against the scammers themselves.

Vigilence: Everyone’s Responsibility

Unfortunately, it’s up to consumers to do their due diligence to protect themselves as well.

If you get an email from a company and want to verify that it’s legit, don’t click the link. Go to the company’s website and look for messaging like a page specifically dedicated to reporting scams, as in this AnyTech365 example.

You can report fraud directly to the companies that are being spoofed, and you can also report the messages to the FBI.

Many large companies employ people whose jobs are to prevent and respond to fraud. To report a possible scam to a company, do an internet search for the company name plus “fraud department” or “report a scam.” But be careful! Some cybercriminals have become very savvy and created fake pages that appear to be fraud investigators.

A consumer just can’t get a break, can they? Here’s what to do. First, check the URL. Make sure it connects to the corporation. (Below, we’re using the mega retailer Target as an example.)

Target Fraud Reporting

Now go to Target’s website and in the footer, look for the Security and Fraud department.

Target Help MenuYou’ll see that the web addresses match. Consequently, both the Google result and the link in the store’s footer take you to security.target.com.

By taking these steps, businesses can protect themselves from the costly effects of spearfishing and other forms of cybercrime. And although there’s no guaranteed way to prevent all attacks, being proactive can go a long way in protecting your company from harm.

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Top 4 Benefits of Using Data Encryption for Businesses https://www.dmnews.com/benefits-of-data-encryption/ Tue, 14 Jun 2022 15:20:10 +0000 https://www.dmnews.com/?p=90150 As businesses store nearly all of their data online, it’s crucial to implement security measures to ensure the…

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As businesses store nearly all of their data online, it’s crucial to implement security measures to ensure the data is only accessible to people within the organization. Data encryption is a great way to secure business data. It encodes information by converting it from its original form into an alternative, scrambled form.

Here’s how data encryption works and its benefits for businesses.

How to Encrypt Data?

There are several different ways to encrypt data. For one, you can encrypt your WiFi router to prevent unauthorized access to your network. WPA2 (WiFi Protected Access) is the latest security standard for WiFi encryption. Implement WPA2 in all routers your business uses. Most routers have WEP (an older protocol) or no encryption enabled.

Installing a VPN on all work devices is another way to encrypt data. The VPN will route your internet traffic through an encrypted tunnel (a third server.) When the traffic gets to its intended target, it will be impossible to tell where it came from.

Critical business data, particularly customer data, should be stored in an encrypted location. Luckily, there are many cloud storage services available that encrypt stored data. Most of them do so without any action needed to be taken by the user.

As great as cloud storage is, there’s nothing more secure than encrypted physical disks. They may not be the most convenient storage solution, but they can be used to store critical information that’s not used daily.

Benefits of Encrypting Data

According to an IBM report, the average data breach in 2021 cost organizations $4.24 million. The probability of a data breach is even more concerning. 30% of all businesses are likely to experience a breach. 

Data encryption plays a key role in protecting businesses from experiencing a breach and suffering tremendous financial and reputational consequences. Apart from that, here are some other benefits of encrypting business data.

Compliance with Regulations

Data encryption is a major priority in new regulations. As cyberattacks are becoming more dangerous to the general public, regulators are starting to implement stricter rules for businesses to follow. Companies that fail to comply with these regulations can face hefty fines and public slander.

Ensures Security Across All Work Devices

With remote work becoming prevalent, employees also are using more devices for work-related tasks than ever, ranging from cell phones to tablets to laptops. That’s why you should encourage employees to encrypt even their personal devices.

Data encryption plays a key role in ensuring that all data transfers and communication are done securely.

Protects Data in Transit

Data moving from one point to another is at the highest risk of a breach. Businesses perform thousands of data transfers each day, either with outside vendors, customers, or within the company.

A complete data encryption solution includes end-to-end encryption. This type of encryption ensures secure communication that prevents third parties from accessing or tampering with data in transit. Only the intended recipient can decrypt and access the files.

Retains Data Integrity

If data is unencrypted, hackers may be able to tamper with it, and neither the sender nor recipient would know. This can have grave consequences for a business and lead to horrible miscommunication. Encryption prevents hackers from tampering with business data and ensures that recipients always have accurate information.

The Cost of Data Encryption

Knowing all the benefits of data encryption, you may be wondering how much it costs. However, the answer varies depending on the type of encryption you want to use. For example, a VPN would cost around $120 a year per device. Whereas, cloud storage services cost around $0.02 a month per GB of storage. 

You can enable WPA2 encryption for free in your router’s network settings. Full disk encryption is the most costly, at around $230 per year. Whatever encryption you choose, it will be worth it because a data breach would cost your business thousands.

Final Thoughts

Data encryption is crucial for the current business environment. It allows organizations to transfer data and communicate securely. It’s also a major part of remaining compliant with increasingly stricter regulations. There are many ways to encrypt data. You can encrypt your Wifi router, install a VPN, or use an encrypted hard drive.

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Smart Home Tech: What Will The Future Look Like? https://www.dmnews.com/smart-home-tech/ Thu, 14 Apr 2022 14:10:50 +0000 https://www.dmnews.com/?p=89460 As more people discover how useful smart home tech can be, there’s a good chance that it will…

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As more people discover how useful smart home tech can be, there’s a good chance that it will become standard in many homes.

It would have been inconceivable a decade ago to use your smartphone to operate your home’s lights, temperature, and security system. Just a few years ago, smart home tech became a reality. As more people discover how useful smart technology can be, there’s a significant chance that smart devices will become standard in their homes.

Yes, many of the fantastic things we see in science fiction may be found in our own houses. Read on if you want to know about smart appliances and how they might one day drastically transform our life. Here, we’ll discuss what a smart home is and how it might appear in ten years or more.

Facts about Home Automation

Did you know? More than a billion bulbs have already been connected to the internet.

In addition, a smart home system might boost the value of a property by $50,000 in the future. Furthermore, there are about 180 million smart homes in the world right now.

In 2022, home security systems were approximately $47 billion out of a $100 billion security market. Additionally, a homeowner can save up to 31% on their electricity bill by using cutting-edge home electronics. Millennials, by the way, are willing to spend more on a smart home.

Have you considered getting smart yet?

The only thing you’ll need is a strong internet connection. After that, smart home tech appliances will be added in the future.

In addition, as our watches, phones, and even jewelry get smarter, we will eventually grasp the benefits of owning smart products.

Consider a refrigerator that allows you to order a drink of water from your phone and have it waiting for you when you walk in the door.

Furthermore, think about how awesome an internet-enabled microwave would be. It could automatically tweet your lunch to the rest of the world. That last example is obviously a joke, but you get the idea, right?

Refrigerators, dryers, washers, and other appliances with touchscreen displays are already on the market. Several are also internet-ready. This allows you to run the software directly from the device.

As smart appliances grow more intuitive they are making life easier. Further, as they learn your preferences they have the ability to make life even more convenient.

However, this raises concerns about the types of data that big data corporations may acquire. This might include things such as when and what you eat each day.

Toilets with Smart Technology

Even if it seems silly, turning a pot you use for “that” into something “smart” is already occurring. In Japan, toilets can examine urine samples after people use the restroom. Furthermore, they can determine whether or not they have diabetes.

The fundamental advantage of smart toilets appears to be that they keep us healthy. When you think about it, this makes a lot of sense.

Stool or urine analysis can reveal a lot about a person. Women may soon be able to tell if they are pregnant by using the restroom. In addition, men may soon be able to tell if they have colon cancer by the toilet automatically examining their stool.

Other features such as heat on seats, in addition to flushing systems and deodorizers, are also very useful.

The Numi toilet seat from Kohler is one of the most modern and “smart” toilets on the market. It delivers the ultimate in luxury living. These toilets have integrated foot warmers,  air dryers, heated seats, motion-activated covers and seats, bidets, and, of course, an illuminated touchscreen with MP3 playback compatibility!

Smart Home Tech: Fully Automated Robots

We still have a long way to go before we can construct a fully autonomous humanoid robot. They are, however, already in use in many households today. There are robots that clean your floors for you, such as Neato and iRobot.

In addition, a robot prototype by German scientists can do more than just clean floors. The equipment is made of a one-armed and three-fingered arm that can pick up objects, operate machines, clean up, and even serve drinks to guests. Because of a sensing system, the robot does not clamp down on a human’s arm.

Furthermore, a touch screen also comes with the gadget. In addition, it can respond to voice commands. There are also pre-programmed gestures available.

Smart Home Tech Controls for Lighting

Wall switches in the future will no longer turn on ceiling lights or lamps. Lights can now be controlled by a touchscreen panel, mobile device, or automated system.

In addition, you may even program a smart thermostat, such as NEST. Furthermore, you can chill the air or turn on the lights in your home when you return from vacation.

In addition, why couldn’t your home inform you when it’s time for an oil change like your automobile can? Further, consider an air conditioner that can alert you when it’s time to replace the air filter.

What about installing an energy system that will alert you if you go over your monthly power budget?

Smart homes can, on a minute-by-minute basis, record a home’s energy consumption and associated costs. In addition, it can measure a carbon footprint. This will allow homeowners to make better decisions about their energy consumption.

Additionally, smart home tech may also monitor appliances in a home. It can indicate when it’s time to update to more energy-efficient models. The system receives updates on a regular basis to add new features and make it more helpful. Power tracking systems will soon be typical in modern homes.

Final Thoughts

The concept of smart home tech may appear to be a science fiction fantasy.

However, specialists working on the subject believe that with the help of this technology a utopian future is within reach.

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Tech Innovations: Pandemic-Driven Changes Here to Stay https://www.dmnews.com/tech-innovations-here-to-stay/ Thu, 07 Apr 2022 06:45:26 +0000 https://www.dmnews.com/?p=89416 There are at least 14 new pandemic-driven tech innovations that are impacting the world. However, these changes are…

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There are at least 14 new pandemic-driven tech innovations that are impacting the world. However, these changes are here to stay.

Many businesses would have had to shut down during the height of the outbreak if it hadn’t been for cutting-edge tech innovations and digital solutions. Although every tech team’s efforts to facilitate eCommerce, remote work, and networking have been valuable, the pandemic has been bringing out a number of clear tech winners.

Among them, video conferencing, for example, is now a big part of both the consumer and corporate sectors. Therefore, which of the pandemic’s technologies will have a long-term impact on how we live and work?

1. Computing in the Cloud

Cloud computing was already in wide use. However, the pandemic is making its adoption permanent.

Cloud computing has been critical to the transformation of consumer experiences and business models necessary for them to respond to the pandemic. It is possibly the most important technical foundation for flexibility, agility, and digital mobility.

2. Computer-Assisted Telephone Interviewing/Innovations for Healthcare

Computer-assisted telephone questioning has proven to be extremely useful to health researchers.

CATI has the advantage of being able to use any sort of phone. In addition, it does not require participants to be literate. Therefore, it promotes inclusion and equity by allowing researchers to collect data from a wide range of people.

3. Innovations in Automating Financial Processes

Finance departments will need to automate financial exchanges as much as possible, no matter where they are working.

Companies are transitioning to new work structures. In addition, more funding goes into tools to support remote workforces. This will allow them to focus on more strategic initiatives to drive their businesses forward.

4. Embedded Financial Technology

Embedded financial technology has proven successful and will continue to expand in the post-pandemic environment.

Nonbank financial institutions provide services such as payments, digital wallets, and lending. Embedded financial services are under development by companies across a range of industries. These include retail, automotive manufacture, telecommunications, insurance, hospitality, transportation, logistics, food, and technology.

5. Nonfungible Tokens/Innovations for the Arts

The pandemic left a pressing need for musicians, whether independent or part of a label, to develop new ways to disseminate their work.

They were in need of a way to build value for live events, future content, and other endeavors. As Generation-Z consumers get more familiar with commerce, the early use of nonfungible tokens in entertainment and the arts is astounding. This is a brand-new asset class that will be around for a long time.

6. Intelligent Security Technology Innovations

As a result of the pandemic’s security dangers, the cybersecurity industry is stepping up and demonstrating its creativity.

Intelligent security technology that can reduce insider breaches, in particular, is helping enterprises to keep their data safe. In addition, businesses will need to be vigilant when it comes to insider risk as to the future of long-term hybrid working approaches.

7. Cybersecurity Service Providers

Cybersecurity vendors are among the big winners. Employees who are irresponsible with passwords on laptops account for a large number of hacks.

However, now, due to the pandemic, those same computers are going home. This began increasing the cyber risk for businesses.

Companies have made finding cyber technologies to secure their assets a major goal. This holds true for networks and mobile devices as well.

8. Virtual Reality Innovations

Virtual reality saw an increase in attention and activity as more teams and individuals went remote. In addition, many inventive new VR applications and software releases are on the market.

They are helping to make individuals feel more productive, connected, and, in many cases, entertained. VR can bring people closer together in a safe way. This is true whether it’s for education, video conferencing, gaming, or work.

9. Artificial Intelligence Innovations

We’re in the midst of an AI renaissance. This change has only been increasing as a result of the pandemic.

Companies are taking advantage of this opportunity to use AI to reinvent themselves in order to succeed in the long run. Therefore, we will see AI transition from a tech facilitator to a tech driver as we emerge from the epidemic.

This will make AI a critical aspect of the broader company strategy to help deliver long-term value.

10. Telehealth Solutions/Healthcare Tech Innovations

Access to health services had its severe limitations at the start of the pandemic.

Afterward, in order to improve their operations, healthcare providers began using video-conferencing tools to deliver virtual services. Furthermore, they began delivering practice-management software.

The market for these solutions is still being snatched up by tech companies.

11. Apps for Mental Fitness

Calm and other mental fitness applications have seen benefits from the pandemic. People are paying greater attention to their mental health now that we’ve all had to spend so much time alone.

Therefore it’s an idea that will have a long-term influence. People are likely to maintain their mental fitness practice even after the pandemic is over.

12. Innovations in Streaming Services

Streaming services are unquestionably the winners here. In 2020, HBO Max, Paramount+, and Peacock all premiered. They’re joining Disney+, Apple, Netflix, and other streaming services.

Companies now can count on reliable subscription revenue from streaming services because they don’t have to wait to see if their film is a blockbuster. In addition, instead of going to the theaters, those funds are going straight to the source.

The model is undoubtedly popular with customers. Therefore, expect to see streamers in bundles.

13. Wireless Internet Access at Home

In order to cope with the increasing bandwidth requirement for homeschooling and working from home, many of us were raising our home broadband capabilities and speeds.

How many of us will revert to earlier bundles in order to avoid the higher costs? Probably very few, as we all appreciate the higher working speeds.

14. Apps for Personal Assistance

Strangers have become part of a team that helps many households. This is largely thanks to apps for personal service providers like Doordash, Instacart, and others.

Almost any home item is deliverable to your door on demand.

These tech innovations were helping us cope during the pandemic.  However, now they are driving the future of business and every other aspect of our lives.

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Home Security Checklist: Including Remote and Cybersecurity https://www.dmnews.com/home-security-checklist/ Wed, 06 Apr 2022 11:25:44 +0000 https://www.dmnews.com/?p=89394 Employees working remotely should initiate a cybersecurity audit and integrate this home security checklist into their current strategy.…

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Employees working remotely should initiate a cybersecurity audit and integrate this home security checklist into their current strategy.

Studies show that remote work is here to stay a year after the pandemic began. More than 40% of employees work remotely and intend to do so indefinitely. With this in mind, businesses should start now to undertake a cybersecurity audit. Make sure to incorporate this home security checklist into your strategy moving ahead.

1. Make sure endpoint security is in place.

The network perimeter has all but vanished with an increasingly mobile workforce. This gives reason enough to try anything to increase your security. Many options have free options before signing on for longer. There are even instances where you can try vpn for free.

For cybercriminals, each tablet, laptop, or smartphone that connects to the network gives another prospective access point. As a result, businesses must pay extra attention to endpoint security. This is the purpose of this home security checklist.

To address access at the device level, start with mobile device management. Acceptable use policies are enforced, encryption is managed, whether a device can access the network is determined, and unsafe actions are blocked by MDM.

For example, you can use MDM to enforce multi-factor authentication regulations and mandate that devices fulfill certain security requirements.

2. Pay special attention to email security.

Email is the most common source of security breaches.

When employees work from home, they rely even more on email to provide links and critical data. Organizations should demand multi-factor authentication for email accounts and assure email encryption, in addition to strengthening automated email policies.

Cover the human factor as well as the technological measures. Deliver cybersecurity training in bursts to remind users of security threats and effective practices for avoiding them.

For example, all users should be aware of the components of secure passwords and how to spot phishing emails.

3. Practice safe video conferencing based on home security tips.

With a big section of the workforce working from home, video conferencing has become a commonplace part of everyday life.

We use video to conduct meetings, complete coursework, and even socialize. Sometimes we forget that video conferencing has inherent security vulnerabilities since we spend so much time in front of a webcam. Therefore, take actions to reduce those dangers.

Use a waiting room or a password to control visitor admission to a meeting, for example, to ensure that meetings remain private.

Also, keep in mind that not all video conferencing software offers end-to-end encryption. As a result, be sure the software provides the appropriate encryption for sessions that will cover particularly sensitive material.

4. Make remote connections stronger.

Work from home success is built on strong remote connections.

Organizations should assess the infrastructure that allows your mobile workforce to access vital applications and data as an important item on the cybersecurity checkup.

Therefore, if you utilize a VPN, for example, check sure MFA standards are in practice.  In addition, check to make sure that you have the bandwidth to handle all remote workers.

Reduce distant network access by employing virtual desktops as an alternative to using a VPN. In addition, migrate applications to the cloud wherever possible.

Cloud computing provides substantial benefits for distant work, including flexibility and scalability, in addition to reducing network risk.

5. Make centralized storage mandatory.

Access to scalable, centralized document storage is one of the most important advantages of cloud computing.

Whether your company uses cloud storage or server storage, be sure that all employees have access to it. In addition, backups are made easier with centralized storage. Furthermore, business continuity is ensured.

The same security safeguards do not apply to documents kept on local machines.

6. Update data privacy policies.

Hopefully, you examine your security protocols at least once a year. Pay careful attention to your policies now, given the turmoil of the previous year.

In addition, make sure they address all of the crucial aspects of remote work. Acceptable use policies for internet access and equipment, encryption, password requirements, and protocols for BYOD should all be part of your security policies.

7. For better security, keep home and office computers separate.

If you have the luxury of working from home, it is your responsibility to keep your work computer separate from your family computer.

Sharing a personal gadget for work with spouses and children might be harmful. Therefore, protect your computers against illegal use by family members.

In addition, make sure your work-from-home computer is protected by security and anti-virus software from your firm.

Putting Home Security Tips into Practice

You, like many other businesses, may find security flaws in your remote work environment.

Messaging your IT professionals can be a great help. They can help you set up automatic email policies or migrate to the cloud.

In addition, they can create a comprehensive data security strategy that fits your specific needs. It may be that all you need to do is ask.

Related Post: Top Five CyberSecurity Stocks to Purchase

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Cybersecurity Stocks: The Top 5 for 2022 Investments https://www.dmnews.com/cybersecurity-stocks-top-five/ Fri, 01 Apr 2022 11:10:26 +0000 https://www.dmnews.com/?p=89361 As the fear of cyberattacks escalates due to worldwide unrest, investors are asking about the best cybersecurity stocks…

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As the fear of cyberattacks escalates due to worldwide unrest, investors are asking about the best cybersecurity stocks to buy in 2022.

Companies are on high alert for Russian hackers. This, in turn, has boosted cybersecurity stocks recently. The conflict in Ukraine has spread beyond its borders. Therefore, as a form of retaliation, there is an expectation of increasing cyber-attacks.

With this in mind, security experts are issuing warnings about a new type of malware that might cause data loss. Companies all over the world are looking for greater security as Russia’s sanctions take effect.

Regardless of what they decide to do, cybersecurity will be a good investment. With cyber-attacks on the rise and more people and businesses at risk, it pays to be on the side of defense. Innovations in cybersecurity are showing great promise in the fight against cyber threats.

If a corporation is the target, the cost of recovery might run into millions of dollars. Therefore, rather than sitting back and waiting for an assault, many businesses are investing in security. Some experts predict that cloud security will post the biggest increase in 2022. It’s time to learn about the best cybersecurity stocks to buy if you want to profit from the rising market.

1. Zscaler: Protects Critical Data

  • 35.6 billion dollars in market capitalization
  • 1 Year Revenue Growth: 63%
  • Specialty: Cloud and App Security

Zscaler assists businesses in protecting critical data and apps from cyber-attacks. The Zero Trust Exchange platform from the security firm helps businesses decrease risk while offering quick cloud access. Internet access, digital experience, private access, and cloud protection are the platform’s four main benefits.

The platform handles 160 billion transactions every day across 185 countries. Not only that, but the firm has over 80 industry partners, including Amazon and Microsoft. ZS shares dipped after earnings despite excellent revenue growth due to a weaker-than-expected forecast.

2. CrowdStrike: Guard’s Amazon Web Sevices and Google Cloud

  • $46.12 billion in market capitalization
  • 1 Year Revenue Growth: 64%
  • Specialty: Endpoint and Cloud Security

CrowdStrike is another great cybersecurity stock to invest in because of its industry-leading security. Falcon, the company’s platform, is used to safeguard Amazon Web Services and Google Cloud.

Falcon now has 21 cloud modules that cover identity to the cloud and everything in between. Most importantly, CrowdStrike has a recurring revenue of over $1.5 billion and a client retention rate of over 97 percent. Furthermore, the company is growing by adding more products.

The company’s TAM was $25 billion at the time of its IPO in 2019. It has already doubled in size to $55 billion dollars and is expected to quadruple again by 2025.

3. Palo Alto Networks: The Three Platform Approach to Cybersecurity

  • $57.88 billion in market capitalization
  • 1 Year Revenue Growth: 30%
  • Specialty: Network and Cloud Security

Palo Alto Networks, another prominent internet security supplier, is well-known for its extensive product line. In addition, it mostly serves major enterprises, having 1,077 millionaire accounts in the second quarter.

Furthermore, the digital security organization employs a three-platform approach. Network, Security Automation, and Cloud Security are the three approaches. Stata, Primsa Cloud, and Cortex are the platforms. So far, the strategy is bringing in strong billings (+32%) and revenue (+30%) growth.

Finally, Palo Alto anticipates the momentum to continue in Q3, with revenue/billings growth of 24-27 percent.

4. Check Point Software: The Most Knowledgeable about Cybersecurity

  • $19.29 billion in market capitalization
  • 1 Year Revenue Growth: 6%
  • Specialty: Network and Cloud Security

Check Point is more knowledgeable about online security than the majority of companies. The Israel-based corporation was founded in 1993. Today it is one of the world’s largest cybersecurity firms.

The company is still expanding on all fronts. It has double-digit growth across both platforms. Check Point also has a diverse client base, with Europe, the Middle East and Africa accounting for 49% of revenue. In comparison, the Americas account for 40% of the total, while Asia accounts for 10%.

Most importantly, the cyber security organization is taking substantial steps to expand. Its recent acquisition of Spectral, for example, will enhance its cloud capabilities.

5.  Fortinet: Worldwide, Expanding, and Strong

  • $54.9 billion in market capitalization
  • 1 Year Revenue Growth: 29%
  • Specialty: Network and Cloud Security

Another worldwide cybersecurity company, Fortinet, is expanding beyond its hardware offerings. The company is currently attempting to get a foothold in the cloud computing sector. Existing customers will find it simple to update and add cloud services as a result of the move.

Palo Alto’s major firewall security competition, Fortinet, appears to be winning the war in certain areas. Despite the fact that Palo Alto earns more revenue, Fortinet has a larger operating margin, resulting in higher returns.

Furthermore, despite stronger revenue growth from competitors such as CrowdStrike and Zscaler, Fortinet’s margins remain industry-leading.

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Business Security Systems: The Best of the Best https://www.dmnews.com/business-security-systems/ Fri, 18 Mar 2022 10:50:25 +0000 https://www.dmnews.com/?p=88725 These days, business security systems go above and beyond to ensure that your business is protected to the…

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These days, business security systems go above and beyond to ensure that your business is protected to the fullest extent possible.

Every company needs security. Having your most valuable things safe at all times is just common sense. However, it might be difficult to make a selection with so many business security systems available for every type of organization.

When every security firm claims to offer the best corporate security system, deciding which one is perfect for you can be difficult. The best business security systems are more than just a few locks and a control system.

These days, company security systems go above and beyond to ensure that you are protected to the fullest extent feasible. Perhaps you’re wondering what the best security system for a business is right now.

First, what do the best business security systems do?

24-hour video monitoring, motion detection, flood monitors, keycard readers, smart locks, smoke and heat detectors, and much more are all part of good business security systems.

Choosing the appropriate system for you is mostly determined by the needs of your business. The top security system for small businesses may not be the ideal security system for your large-scale firm.

Therefore, to determine whether a corporate security system is right for your company, you must consider all of its features as well as its cost.

Perhaps this post will help you make a better decision by describing the features of company security systems. In addition, there is a list of the top five security systems available.

Here’s what you should look for in the best business security system.

Before deciding on business security systems, however, there are a number of aspects to consider. Here are some of the characteristics that distinguish a good corporate security system.

1. Installation and Monitoring Systems

After purchasing a security system, you must also install and configure it. Therefore, If the installation process is very cumbersome, you may run into a lot of problems.

This is especially true if your company has an IT department. In addition, the best security system has a monitoring service that is available all the time.

2. Customer Support and Care

You must choose a business security system that provides the best customer support.

This is because you will need them at every step of the installation and maintenance process.

3. The Cost of a Security System

The cost of business security systems depends on the size of your company.

Hardware, installation, and alarm monitoring are the three major purchases you must make for a top security system. These will set you back the most money.

Additionally, the cost of business security systems can also vary based on the specific features and technology you choose to incorporate. For example, if you require advanced access control systems, surveillance cameras with high-resolution capabilities, or even integrations with other devices like the best two-way radio charger for efficient communication among your team members, these additional components can add to the overall expense. It’s essential to assess your company’s unique security needs and budget accordingly to ensure the safety and protection of your business assets.

In addition, some commercial security system providers also provide packages that include free system installation.

4. Tailor-Made Security Control Systems

The best corporate security systems consider your company’s needs and provide control systems that adapt to your needs.

This feature allows you to create and change the software to make it easier to use. Therefore, you can add or delete features.

Now let’s look at the top five corporate security systems.

SimpliSafe: Software that simplifies the process of security.

Simplisafe offers simple security systems that come with equipment. The equipment does not require expert installation. However, they also have more high-tech security systems that they can install for you.

You can use simple security measures if you operate a small business. For larger businesses, you may want features like glass-break alarms, smoke detectors, 24/7 video surveillance, smart lights, and more.

Simplisafe protects you with the most cutting-edge hardware available. The Simplisafe device also has a three-year warranty. This corporate security system lets you monitor your business 24 hours a day.

In addition, you’ll get a notification if anything happens. Simplisafe also takes steps to call appropriate emergency agencies in the area. This is also one of the more cost-effective commercial security systems on the market.

ADT: For top-notch business security services.

This firm offers tailored cybersecurity as well as protection from crime and the elements. ADT’s ability to supply high-quality security systems on-demand gives them an advantage over their competition.

In addition, ADT provides you with a remote control option. It includes a fantastic mobile app that allows you to monitor and handle all of your company’s safety procedures.

This company security system provides you with intrusion prevention, business video monitoring, and natural catastrophe notifications.

Because the first piece of equipment is commercial-grade and requires expert tools, you should have it professionally installed. You can use the ADT app to purchase any new equipment you want to add to your security system once it has been set up.

ADT is known for tailoring solutions to each business, and cost varies depending on the package you select for your organization. The security system also comes with a lengthy trial period, so buying it is almost risk-free.

Vivint: For smart security solutions.

For smart security solutions, Vivint is the leading security system provider. It ensures that all of your requirements are met and that your business is safe from all threats.

Vivint is a great choice if you want a professional installation of a security system that uses cutting-edge technology and equipment to keep your business safe.

With their smart software, the security system also allows you to view all of your security details from the comfort of your own home.

The hub has a cutting-edge cellular chip that allows it to detect smoke and fire and send out notifications even if the power is down. In the event of an emergency, Vivint sends out alerts to your local paramedics, police, or firefighters in less than eight seconds.

This system also allows you to capture video indefinitely. For safety reasons, this functionality is usually chosen over motion-detection video recording. This, therefore, gives Vivint an advantage over its competitors.

Businesses can use continuous video recording to ensure that personnel follow safety procedures and provide security against shoplifters. In addition, their indoor/outdoor commercial security cameras have excellent resolution. Therefore, they can provide a clear picture of all the areas you’re watching.

Frontpoint: The best security for small businesses.

Frontpoint is a prominent producer of home and small business security systems. They are known for delivering non-commercial solutions to all of your security needs.

Frontpoint employs some of the most trustworthy equipment and provides a warranty to its customers.

Because their plans involve self-installation, Frontpoint is one of the best business security systems for small firms. In addition, because of Frontpoint’s security technologies, you may simply receive any notifications you require on your phone. They also have professional monitoring programs.

One of the most affordable security system solutions is the Frontpoint beginning package. A hub, wireless keyboard, security cameras, and motion sensors come with these sets.

In addition, Frontpoint has excellent customer service. Their customer service specialists are always friendly and helpful.

Frontpoint’s emergency alert system is also one of the best, with a speedy reaction time. Their system notifies all necessary local emergency agencies and sends you warnings and alarms if there is any odd activity.

Conclusion

These security systems not only protect your business but also provide you peace of mind and reduce your stress levels. That alone should persuade you to invest in the best company security system available.

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