When it’s all said and done, your restaurant’s objective is to serve good food while giving people an enjoyable experience that they’re likely to speak positively about after going home.

If you can accomplish this, you’ve done your job. (And you’ll have no trouble growing your restaurant.)

Here’s to creating happy restaurant customers!

Q&A Section:

Q1: What is the significance of providing an exceptional customer experience in the restaurant industry?

A1: In the competitive world of restaurants, delivering an exceptional customer experience is crucial for success. It goes beyond serving delicious food; it’s about creating an immersive and unforgettable journey for guests. A positive experience encourages repeat visits, generates word-of-mouth recommendations, and ultimately leads to increased profits.

Q2: How does the customer experience in a restaurant extend beyond just the food?

A2: The customer experience in a restaurant encompasses every interaction a patron has with the business, from initial discovery to post-visit feedback. It includes elements such as ambiance, service, and overall atmosphere, going beyond the food itself. A positive experience not only encourages repeat visits but also contributes to strong word-of-mouth recommendations.

Q3: What role does ambiance play in crafting a remarkable dining experience?

A3: Ambiance plays a significant role in shaping the customer’s perception and overall enjoyment. Elements such as lighting, decor, and music contribute to creating a warm and welcoming environment. A visually appealing and comfortable ambiance can leave a lasting impression on customers, making them feel at home.

Q4: How can a restaurant curate a stellar menu to enhance the customer experience?

A4: A restaurant can curate a stellar menu by offering a diverse range of dishes catering to different tastes and dietary preferences. Highlighting signature dishes or chef’s recommendations with descriptive and enticing language helps guide customers’ choices and ignite their curiosity. Crafting a menu that tells a story lays the foundation for an unforgettable dining experience.

Q5: Why is exceptional customer service paramount in the restaurant industry?

A5: Exceptional customer service is crucial in the hospitality industry as it has the power to transform an ordinary visit into an extraordinary memory. Friendly, attentive, and knowledgeable staff who provide personalized service make customers feel valued and appreciated, fostering loyalty and positive word-of-mouth.

Q6: How does technology contribute to enhancing the customer experience in restaurants?

A6: Technology enhances the customer experience by incorporating online reservation and ordering systems to minimize wait times. Mobile payment options expedite transactions, and digital menus or tableside ordering devices add a modern touch. Leveraging technology impresses tech-savvy customers and provides a smooth and efficient service.

Q7: Why is prioritizing fresh and high-quality ingredients important for a restaurant’s success?

A7: Prioritizing fresh, locally grown, and high-quality ingredients aligns with the growing awareness of customers regarding the food they consume. It not only enhances the taste of offerings but also communicates the restaurant’s dedication to ethical food practices, creating a memorable dining experience.

Q8: How can a restaurant engage customers through social media to enhance the overall experience?

A8: Developing an active presence on popular social media platforms allows restaurants to engage with customers before they visit. Sharing enticing visuals, behind-the-scenes glimpses, and interactive content fosters a sense of community, builds a loyal following, and creates anticipation and excitement about the dining experience.

Q9: What role do small details play in contributing to the overall ambiance and customer satisfaction?

A9: Small details contribute significantly to overall ambiance and customer satisfaction. Meticulous attention to cleanliness, well-maintained restrooms, and anticipating customers’ needs, such as promptly refilling water glasses, leaves a lasting positive impression, enhancing the overall experience.

Q10: Why is seeking and acting on customer feedback crucial for a restaurant’s continuous improvement?

A10: Feedback is a valuable resource for continuous improvement. Actively seeking feedback through comment cards, online reviews, or social media channels allows restaurants to identify areas for improvement or innovation. Addressing concerns promptly and incorporating feedback builds a loyal customer base.

Q11: How can restaurants surprise and delight customers with unexpected gestures?

A11: Restaurants can surprise and delight customers by offering complimentary appetizers, small dessert tastings, or personalized notes for special occasions. These unexpected gestures make guests feel valued, leave a lasting positive impression, and contribute to positive reviews and customer loyalty.

Q12: How can restaurants evolve to meet changing customer expectations in the dynamic restaurant industry?

A12: Restaurants can evolve by staying attuned to industry trends and changing customer preferences. Embracing new technologies, experimenting with unique flavors and concepts, and continuously seeking ways to surprise and delight customers ensure that the restaurant remains relevant, memorable, and highly sought-after.

Q13: What is the key to success in the restaurant industry, according to the article’s conclusion?

A13: According to the article’s conclusion, the key to success in the restaurant industry lies in consistently delivering unforgettable experiences that leave a lasting impression on guests. Combining culinary expertise with a customer-centric approach creates a dining experience that fosters customer loyalty, generates positive word-of-mouth, and contributes to the growth and prosperity of the restaurant.

The post Enhancing the Customer Experience in Restaurants: A Comprehensive Guide appeared first on DMNews.

Coaches and success strategists advocate for and collaborate with people who want to accomplish significant outcomes. They work with people to drive strategy and action until they overcome the obstacles to success and achieve the results they desire.

When customers take control of their results, they rapidly realize what the strategist already knows: they are their most valuable asset!

Some people naturally gravitate toward that awareness, while others welcome it as a new way of looking at themselves. Then there are individuals who must first confront the fact that they’ve been acting in the exact opposite way.

In other words, they themselves have been the personal liability to their own achievement. Which of the two are you?

Here are seven short questions to see if you are your own biggest obstacle to success. If that’s the case, don’t panic — identifying it is the first step toward creating a new, more positive reality. It is always possible to start now to maximize your potential for success.

Question 1: Do you evade or refuse to take responsibility for your actions?

Is there anyone whom you can trust to tell you the truth? Who can tell you the truth, question your reasoning, or challenge your commitment? Who can provide you with feedback, direction, and guidance?

If the response is “few” or “no one,” you may be on a road to a disaster that you aren’t even aware of.

Accountability is linked to success. Therefore, if you’re willing to be answerable to no one, you’ve effectively elected to just listen to and be guided by your own voice.

This short-sightedness can work against you over time since it positions you as one of the obstacles to success.

Question 2: Do you place low importance on finishing?

Finishers are more likely to be successful.

Yes, they may opt to let things go, turn a corner, or even change directions now and then. However, their overall pattern is to finish what they start and finish well.

Whatever the explanation, suppose you have a history of failing to cross the finish line. Or what if you often find yourself giving up before attaining the results you want.

If that is the case, you should consider how this habit is impeding your achievement.

Question 3: Is your lack of success always someone else fault?

If you find yourself blaming others and pointing the finger instead of asking “What do I need to accept responsibility for?” you may be one of your own obstacles to success.

Therefore, taking ownership is a powerful position.

Now is the time to see these things, if not everything, as a chance to learn and grow. This will undoubtedly enhance your leadership potential.

In addition, it shows your ability to take responsibility when things go wrong. Furthermore, it showcases your ownership of your own success.

Question 4: Do you have any success-sabotaging tendencies?

Do you let fear or uncertainty induce you to muck things up before they become messed up in other ways? Do you often do this when you appear to be on the right track?

In addition, do you believe you are undeserving of nice things? Further, do you take measures to ensure that good things don’t stay good, for you?

You and your attitude may be one of the biggest obstacles to success if you find yourself predicting negative results, waiting for the other shoe to drop, or engaging in actions that ultimately meet negative expectations.

Therefore, start practicing a positive mindset, especially where your personal achievement is concerned. Write down and talk daily about your positive expectations. This has been proven to be one of the most powerful methods of positive change.

Question 5: Are you comfortable with indecisiveness and/or passivity?

But here’s the thing: real indecision or passivity don’t exist! Doing nothing is still a decision to do something.

Contrary to popular belief, indecision is actually a forfeit decision. Therefore, when you choose to be passive, you’re essentially giving up your ability to actively influence the outcome through your own contribution.

As a result, even a forfeit is an active choice. It becomes a decision to give up control of your influence.

Therefore, if your regular method of operation is passivity or the illusion of not making a decision, you may be obstructing your own success.

Question 6: Do you want respect…but not accountability?

The responsibilities of successful people are one of the reasons that people look up to them.

Their accountability to their direct reports, colleagues, employees, families, customers, and communities, among other things, is frequently what earns them respect.

Now consider this. How many successful people do you know who have little or no responsibilities? Exactly.

Therefore, if you try to avoid commitment and responsibility at all costs, you may be one of the biggest obstacles to success.

Question 7: Do you believe that success comes before work?

The only time you’ll ever see success come before work is in the dictionary,” master pianist Quincy Jones once said.

Mr. Jones gets a gold star for his insight! It takes effort to achieve and maintain success in both your career and personal lives.

What you put in is, for the most part, a good predictor of what you’ll get out. You could be resistant to accept terms and phrases like resilience, develop, grow, mastery, learn, pay dues, stretch, get back up, or press toward the mark.

If hard work and failure are not options for you as part of your success journey…then guess what?

The post Obstacles to Success: What If the Biggest One Is You? appeared first on DMNews.

Introduction

Are you a high school student or someone considering a new career path? Do you want to start now to prepare for your future career? Congratulations on taking the initiative to prepare for your future! In today’s competitive job market, it’s essential to position yourself for success. By following the tips and strategies outlined in this comprehensive guide, you can gain a competitive edge and set yourself up for a successful career.

What comes to mind when you consider your future career? If you’re like most people, you imagine a consistent succession of employment in one industry, each one propelling you to the next level of achievement.

However, that type of job isn’t as widespread as it previously was.

According to statistics, by the time they were 52, baby boomers had worked at least 12 occupations. In addition, half of those positions were held between the ages of 18 and 24.

People most often change jobs because of external causes. For example, the global pandemic has shown us how fast diverse career pathways and firm growth goals can change. While one company may be thriving, another may be struggling to stay afloat.

Therefore, how can you prepare for your future career? Whether you’re just starting your job search or planning ahead here are seven helpful hints to get you going.

Image Source: FreeImages

Step 1: Cultivate a Career-Ready Mindset

When embarking on your journey towards a successful career, it’s crucial to start by cultivating a career-ready mindset. Begin by asking yourself important questions such as: What do you want to achieve through your education and career? Who do you aspire to become professionally?

It’s natural to feel overwhelmed by these questions, but don’t let anxiety dictate your answers. Remember, there isn’t a single path to success, and the journey itself can reveal your true passions and strengths. Embrace the opportunities that come your way and say “yes” to new experiences. Explore the resources available on your campus and online, such as industry-led work placements, internships, and career masterclasses. These opportunities will help you gain practical on-the-job training, improve your communication skills, and enhance your cultural awareness.

Step 2: Look into growth trends for your future career.

Knowing the growth trends of your future career might assist you in charting a career path.

Therefore, learn about the various career levels and what you’ll need to do to advance up the ladder. In addition, there are other things to learn to better understand your earning potential and to assist you with future interviews and salary negotiations. Therefore, look up the average income of your future career on sites like Salary.com and PayScale.

The Bureau of Labor Statistics, a fact-finding arm of the U.S. Department of Labor, is a good place to start. Its Occupational Outlook Handbook has thorough information on a wide range of areas. These include possible job growth rates and median income, among other things.

Step 3: Take Advantage of On-Campus Resources

Universities offer a wealth of resources to support students in their career planning and job hunting journey. Make the most of these resources by connecting with your career advisors and employability ambassadors. They can provide invaluable guidance on exploring career options related to your course, conducting job searches, and developing job-ready skills. Attend networking events, masterclasses, and workshops organized by your career services department. These events allow you to connect with local employers, recruiters, and industry professionals, giving you an edge in your job search.

Use Career Diagnostics as a Starting Point

Career diagnostic tests can provide valuable insights into your strengths and interests. However, it’s important to approach these tests with a grain of salt. While they can be helpful in identifying potential career paths, remember that they are not definitive predictors of your future. Use the results as a starting point for further exploration and self-reflection. Consider your passions, values, and long-term goals when making career decisions.

Step 4: Locate possible employers for your future career.

Find out who the major players are in the industry you’re interested in.

Who is hiring, and which companies have a culture that aligns with your career and personal goals? In addition, find out who can provide you with the perks and work flexibility you require?

Further, check out open openings at these companies. Learn what the prerequisites are even if you aren’t ready to apply.

Additionally, you can follow any firm that interests you on Twitter, LinkedIn, or Instagram. That way you can get a behind-the-scenes peek at how it operates.

Step 5: Speak with other experts.

Interacting and networking with others might help you stay informed about your future employment options. In addition, it does not have to be done in a regular networking meeting setting.

Consider joining virtual and in-person industry associations.

Even though most meetups were virtual during the pandemic, websites such as Meetup.com can be a valuable resource for discovering these communities. Many of these professional organizations meet weekly or monthly. Furthermore, they often have a guest speaker or a group topic to discuss. This can help you meet new people and form new contacts in a new job field.

Additionally, you can arrange for informational interviews with experts in your field of interest.

Despite the use of the term “interview,” this is more of a get-together. In this setting, you can speak with someone who is doing a job you’re interested in or someone who is higher up in your business.

Therefore, inquire about their background, what they’re working on, and what they enjoy or dislike about their position. In addition, you can ask them where they see the potential for advancement.

Build Relationships with Teachers and Mentors

Nurturing positive relationships with teachers and mentors can have a significant impact on your career development. These individuals can provide guidance, support, and letters of recommendation for college applications, job searches, and internships. Take the time to connect with at least two teachers who can serve as advocates for your future success.

Step 6: Learn all you can about your future career.

Immersion in your prospective profession can help you become a more knowledgeable job search when the time comes.

Therefore, look for blogs, podcasts, YouTube videos, and books that are relevant. Additionally, learn about the hottest themes and issues in the industry.

Who are the decision-makers and game-changers? Further, follow them on social media and engage with them as needed.

Master Relevant Software and Tools

In today’s digital age, proficiency in relevant software and tools is crucial for many careers. Identify the core applications used in your desired industry, such as Salesforce, WordPress, QuickBooks, or LexisNexis. Seek out opportunities to gain experience with these tools, whether through online tutorials, workshops, or internships. Familiarity with industry-standard software will make you more competitive in the job market and increase your efficiency in future roles.

Step 7: Continuously Adapt to Changing Job Market

The job market is constantly evolving, and it’s essential to stay adaptable and open to change. According to the Bureau of Labor Statistics, the average American worker changes careers multiple times between the ages of 18 and 24. Embrace the idea that your career path may evolve over time, and be prepared to pivot when necessary. Stay informed about industry trends and technological advancements that may impact your chosen field. Keep an eye out for online internships and remote work opportunities, which have become more prevalent in the wake of the 2020 pandemic.

Step 8: Gain Real-Life Experience through Internships and Volunteering

Getting hands-on experience in a field where you want to work in the future might be quite beneficial.

Volunteering, taking up an adult internship, or being open to freelance can help you gain job-relevant experience. Internships and volunteering opportunities are excellent ways to gain real-life experience and insights into your desired career field. They provide hands-on training, help you develop professional skills, and allow you to form valuable relationships with industry professionals. Research internship programs and volunteer opportunities related to your field of interest. Consider specialized programs offered by your college, such as work-integrated learning, industry-based learning, and clinical placements. These programs provide practical experience and connections that can enhance your resume and increase your chances of securing a job offer before graduation.

In addition, it can help you decide if this is an area in which you truly want to work. Furthermore, you can also form new connections in the sector.

This could lead to recommendations, career references, or perhaps a job.

If you’re transitioning to a new career field, even if it’s not full-time employment, this experience can have a major impact and position you for success.

One of the most valuable assets you can have when entering the job market is work experience. Even if it’s a part-time job or a volunteer position, the discipline and work ethic you develop will set you apart from other candidates. Seek out opportunities to gain paid or unpaid work experience, whether through traditional jobs or by offering your services to neighbors or local organizations. Every experience counts and contributes to your professional growth.

Step 9: Seek and cultivate professional / personal development.

Receiving a degree, taking certain classes, or gaining a certification may be helpful or essential to understand the most up-to-date information in your field.

While research and self-discovery are essential, nothing beats firsthand insights from working professionals. Take the initiative to reach out to adults in your desired field and ask them about their job experiences. Inquire about their likes, dislikes, and any advice they may have for someone starting their career. Most adults will be happy to share their knowledge and help shape your understanding of the working world. Cultivating these connections early on can also lead to valuable mentorship opportunities and potential recommendations for future job applications.

Many colleges and learning platforms now offer online courses. This, therefore, can allow you to continue your education in your spare time.

Focus on specialisms with the best prospects for career progression. For example, completing a smart contract bootcamp is a good option for developers looking to thrive in the web3 era.

Further, this addition to your resume can demonstrate that you are serious about your new work and value skill development.

Step 10: Assess your personal branding.

It’s possible that your personal brand — the way you promote yourself professionally online and in job applications — needs revamping.

For example, in your professional social media biographies, are you employing the most up-to-date industry jargon?

In addition, are you keeping up with the latest developments by following subject matter experts? Is your resume up to date to reflect how your talents apply to your new job?

Make sure to emphasize your transferable skills and demonstrate how they may help a company.

Advocating for yourself is a crucial skill in the professional world. Take advantage of opportunities to develop your self-promotion skills, such as participating in activities that require public speaking or joining debate clubs. Practice your self-presentation by engaging in mock interviews before actual job or college interviews. Learning to confidently articulate your strengths and value to employers will significantly impact your career success.

‍Image Source: FreeImages

Career Success Stories: Inspiring Journeys to Fulfillment and Achievement

Every individual’s journey is unique, and by learning from others’ experiences, we can gain valuable insights and inspiration. Whether it’s overcoming challenges, changing industries, or finding passion in unexpected places, these success stories remind us that with determination and perseverance, anything is possible.

In closing, we present a collection of captivating career success stories that highlight the diversity and resilience of individuals as they navigated their professional paths. From missile defense to product management, from anonymous blogging to full-time entrepreneurship, and from government jobs to the beer industry, each story offers valuable lessons and motivation for anyone seeking fulfillment in their career.

So, let’s dive into these inspiring narratives and discover the key takeaways that can help you on your own journey to success.

1. From Working in Missile Defense to Product Management

Leah Marcus, a product manager at Trunk Club, embarked on a challenging career path that took her from missile defense to sales technology. Her journey was not without obstacles, including a serious personal health issue early in her career. Initially, Leah believed that strength meant hiding her struggles and maintaining unrealistic expectations. However, she eventually learned that asking for help and being vulnerable builds trust and confidence. This realization transformed her career trajectory and enabled her to embrace new opportunities.

Key Takeaways:

• Being open to seeking help and support is a sign of strength, not weakness.
• Adjusting expectations and demonstrating vulnerability can foster trust and growth.
• Embrace diverse career experiences as they can enhance your skill set and open unexpected doors.

2. Starting the WeRateDogs Twitter Account and Embracing Feedback

Matt Nelson, the creator of the immensely popular WeRateDogs Twitter account, shares his journey of dealing with negative feedback and turning it into a positive force. With over four million followers, Matt understands the importance of separating constructive criticism from blind hate. He advises content creators to focus on improving their work rather than dwelling on baseless negativity. By appreciating the volume of positive feedback, one can maintain motivation and continually enhance their content.

Key Takeaways:

• Differentiate between constructive criticism and baseless negativity.
• Use feedback as an opportunity for growth and improvement.
• Celebrate the positive impact you have on your audience and stay motivated.

3. Turning a Fun Side Project Into a Successful Career

CeCe Olisa, the creator of Plus Size Princess, shares her journey of turning an anonymous diary into a full-time, successful career. CeCe emphasizes the importance of focusing on what you love rather than solely chasing monetary rewards. By staying true to her passion and continuously learning, she was able to transform her side project into a viable source of income. CeCe’s story highlights the value of persistence, patience, and a genuine love for what you do.

Key Takeaways:

• Prioritize passion and personal fulfillment over financial gain.
• Stay committed to continuous learning and self-improvement.
• Embrace the challenges and setbacks that come with pursuing your dreams.

4. Leaving a Government Job for a Passion in the Beer Industry

Chris Massad’s story showcases the power of pursuing one’s passion and finding a career that aligns with personal values and interests. Feeling unfulfilled in his government job, Chris took a leap of faith and transitioned into the beer industry. The ability to be authentic, dress comfortably, and work with like-minded individuals fueled his sense of belonging and professional growth. Chris’s story serves as a reminder that when you love what you do, work becomes a passion rather than a chore.

Key Takeaways:

• Authenticity and alignment with personal values are essential for career satisfaction.
• Embrace change and take risks to pursue your true passions.
• Surround yourself with a supportive community that shares your interests and values.

5. How Career Coaching Transformed a Job Search

Mike Robert’s story demonstrates the transformative impact of career coaching. Initially skeptical of social media’s role in job searching, Mike’s perception shifted drastically after signing up for coaching through The Muse. In just a couple of weeks, he landed an unexpected role that he loves. Mike’s experience emphasizes the importance of seeking guidance and utilizing resources to navigate the complexities of the job market successfully.

Key Takeaways:

• Explore alternative approaches, such as career coaching, to enhance your job search.
• Embrace new opportunities that may arise outside of your initial expectations.
• Utilize online platforms and resources to expand your professional network.

6. A Drive-Thru Worker’s Career Transformation

Jennifer’s story, a drive-thru worker who transitioned into a new career, highlights the impact of recognition and seizing unexpected opportunities. Jackie, a customer service representative, recognized Jennifer’s potential and recommended her for a job at her company. This heartwarming story serves as a reminder that hard work and dedication can lead to unexpected and life-changing opportunities.

Key Takeaways:

• Embrace every opportunity to showcase your skills and work ethic, regardless of your current position.
• Strive to leave a positive impression, as you never know who may notice and advocate for you.
• Remain committed to doing your best, as it can lead to unforeseen professional advancements.

7. Empowering Young Women Through Nonprofit Work

L’Oreal Thompson Payton’s career transition from journalism to nonprofit work emphasizes the importance of making a positive impact and finding fulfillment in one’s profession. While nonprofit work has its challenges, L’Oreal finds motivation and purpose in influencing the lives of young women. Her story reminds us that career fulfillment often lies in making a difference and helping others overcome societal barriers.

Key Takeaways:

• Seek careers that align with your values and provide opportunities for meaningful impact.
• Acknowledge the challenges that come with any industry and find motivation in the positive outcomes you create.
• Embrace your unique background and skills to effect change in areas that matter to you.

The post Your Future Career: 10 Steps to Prepare appeared first on DMNews.

Business brand awareness, consumer engagement, revenue, and customer service are all improved through social media marketing.

SMM has a good impact on businesses and allows your audience to find you. Reach your target audience, keep them interested and reply to their queries promptly. It’s a terrific technique to watch your competitors’ social media profiles. In addition, it’s a wonderful opportunity to see how your competitors are using social media to grow.

Here is a deeper look into seven ways SMM helps businesses.

1. SMM enhances omnichannel customer service.

Customers today use social media to communicate with brands because they get fast feedback. 42 percent of consumers want a response within 60 minutes on social media.

Social media is a tool that allows you to engage customers who connect with you via Twitter, Whatsapp, LinkedIn, Facebook, or Instagram.

A business must provide omnichannel customer service. But it’s even more critical to leverage the correct tools and systems to create an omnichannel experience across the customer lifecycle.

Certain tools can help you deliver omnichannel customer service. In order to provide exceptional customer service and boost team efficiency, REVE Chat is one such solution.

2. Social media expands your audience.

Almost 90% of marketers say social media marketing has enhanced brand exposure, and 75% say it has increased traffic. It’s a great approach to promote your company and keep in touch with customers.

In addition, people are increasingly turning to social media. There they learn about new products, services, marketing, bargains, and promotions.

The social media platforms allow exchanging business news, images, and links to connected stories/studies. Furthermore, it also promotes customer trust and exposes the company to a new market. You can also utilize them to subtly enhance your guerrilla marketing examples.

3. Word of mouth spreads rapidly via social media.

Indeed, social networking may help promote your business. With the advent of interactive and social media, word of mouth has transformed. In addition, new internet communities are formed.

These developments impact how businesses can use word of mouth for marketing. Furthermore, according to research, 72% of individuals value online evaluations as much as personal recommendations.

4. SMM is cheap.

Many firms are embracing SMM  due to its beneficial impact on brands and the potential for profit. Social media marketing uses social networks and apps to promote brands.

Social media marketing is regarded as more focused. Therefore, it is particularly effective in raising brand recognition. Additionally, social media engagement strategies increase shares, views, and publicity for your business. In addition, they do it at a low cost.

Campaigns using social media frequently focus on:

• Creating a social media presence on significant sites.
• Promoting advertorials and shareable content.
• Surveying and contesting customers throughout the campaign.

A single person sharing or retweeting your company’s message might reach hundreds or even thousands of people for free! Businesses who miss out on this with a non-engaging social media strategy are missing a huge potential.

5. Social media allows for direct customer feedback.

Social networking is a powerful customer feedback element. Various platforms allow collecting direct customer input. This input helps you boost brand image, reputation, and customer relationships. The customer must feel heard and respected.

Therefore, respond to every post, comment, and suggestion in order to grow your brand.

Businesses who respond to customer support queries on social media earn 20%-40% more per customer. Your commitment to offering a great experience will be evident. In addition, responding to client input on social media can produce genuine business gains.

6. SMM boosts user interaction.

Customers follow businesses on social media whether they are active or not. In our world, the average person spends just under two hours a day on social media. Therefore, engagement is vital.

Creating a social media presence takes planning. Furthermore, engaging them with meaningful content takes time and effort. The most important benefit of investing in social media is reaching out to potential customers all over the world.

Customer service is probably already a major focus for every company. Two-way contact is made possible through social media. In addition, it allows you to improve customer service. Similarly, it lets you provide quick gratification to your target audience.

7. Social media can boost growth tools.

Brands may use social media to enhance conversions by interacting with customers. Proactive social media marketing strengthens a brand’s marketing strategy.

According to research, social media marketing has a 100% lead-to-close rate. With this data, it is clear that social media marketing is vital for any firm seeking to improve sales.

Twitter is a good example of this. According to a recent study, 67% of Twitter users choose brands they follow. Additionally, 42% of consumers discover products and services on Twitter.

Video by ConnecTheDot

Conclusion

The importance of social media marketing for businesses cannot be overstated. It offers numerous benefits, including improved brand recognition, audience engagement, increased website traffic, and enhanced sales and conversion rates. By effectively utilizing social media platforms, businesses can connect with their target audience, build trust and loyalty, and stay ahead of the competition. With billions of people actively using social media, businesses have a unique opportunity to reach and engage with a wide audience, driving business growth and success.

Remember, social media marketing is not a one-size-fits-all approach. Businesses should develop a comprehensive strategy, tailor their content to their target audience, and regularly analyze and adjust their efforts to ensure optimal results. By leveraging the power of social media, businesses can unlock the full potential of their marketing efforts and achieve long-term success.

Social media can help businesses reach more customers and communicate with their audience. In addition, it can help them create brand awareness.

For your business, you may prevent the negative effects of social media. Do this by using caution while publishing anything on social media.

Featured Post: Marketing: Meaning, Strategies, and Careers

Q&A Section:

The post Social Media Marketing (SMM) Can Make or Break Your Business appeared first on DMNews.

Success is more than just accumulating wealth or position. There are actually eight components that combine for a truly successful life.

You are really the only one who can define success for yourself. Everyone has a different perspective on what it means to be successful in life. Therefore, each person defines success differently, hence there can’t be a universal definition. Nevertheless, it’s critical that you understand how you define success in life.

Therefore, make yourself aware of what accomplishment, success, and general prosperity mean to you in your life.

Some people define success as possessing expensive automobiles and a large mansion. Others consider success to be living a life full of love and happiness with their family. You can focus on your dreams and goals only once you’ve sorted out what’s essential to you personally.

The Meaning of Success

Knowing the meaning of success in your personal life is one of the most crucial critical elements to achieving success in life. The genuine meaning of success is much more than having a lot of money, having a lot of tangibles, being wealthy, or even having educational degrees. Quite the opposite.

Perhaps we can measure true success in life by the number of people who are able to live a better life as a result of our choices. This is what it means to be successful. Not the trophies that people amass during their lives.

We are frequently led to believe that having a successful life entails being extremely affluent and possessing a large number of tangibles. Media and societal voices have been telling us this for a long time. However, success means living a happy life in every aspect of life in addition to making the world a better place for everyone.

Here are the eight aspects of our lives by which we can measure our true levels of success. If we can break these down into achievable goals, perhaps we can reach the ultimate goal of success.

1. Achieving Inner Success

This includes having a pleasant frame of mind, internal serenity, high self-esteem, and having a deep spiritual connection.

2. Success on a Physical Level

Your health is your most valuable asset. When you are sick, what is the point of working hard to reach a high level of success in your career? What’s the point of being the wealthiest person in the cemetery?

3. Relationship Success

When you have a good home or family life, you will be more productive at your job. No one reaches the end of their lives and expresses regret for prioritizing their family as the most important thing in their lives.

4. Professional Success

Realizing your full potential in your profession by striving for the maximum level of achievement is really important. Getting to the pinnacle of your trade provides a sense of accomplishment and satisfaction for a job well done.

5. Financial and Business Success

Money is very important. It makes life easier and more enjoyable. Money enables you to live in a comfortable environment. It means taking beautiful vacations and making a good living for yourself and others you care about.

6. A Community of Friends

Human beings have a psychological desire for connection and belonging. This can be met through several means. Therefore, it’s important to have a diverse network of people in your life. This includes mentors, cherished friends, and thought-provoking thinkers. Nurturing these community relationships is vital to one’s success and quality of life.

7. Challenge and Adventure

Each of us requires a sense of mystery in our lives in order to be fulfilled. For happiness to exist, it’s vital to face periodic challenges. The human brain is constantly on the lookout for new experiences. Therefore, because we are creative beings, we must be creating on a consistent basis if we are to experience joy. Likewise, a sense of adventure — which can include anything from meeting new people to traveling to new places — is vital for achieving success.

8. Having an Impact

The need to live for something higher than oneself is perhaps the most profound longing of the human heart. Similarly, each of us yearns to be relevant and important in some way. Each of us, deep down, wants to make a difference in the world. We each desire to know that the world has been made a better place as a result of our life and the impact we have had.

If you want to experience true success, pay attention to each of these eight basic components. Money does not define success in and of itself. There are many wealthy individuals who are unhappy in their lives. Concentrating on improving all eight of these areas will make you shine ever so brightly for others around you. However, you will also find lasting happiness.

To expand on this, let’s dive a little deeper into some of the How-To’s of being successful.

How to Achieve Success in Life: 15 Essential Habits

Success is a goal that we all strive for in life, but achieving it requires more than just wishful thinking. It requires adopting certain habits that will guide us on the path to success. In this section, we will explore 15 essential habits that can help you achieve success in all areas of your life, whether personal or professional.

Defining Success

While already touched on above, it bears repeating that before we delve into the habits of successful people, it’s important to define what success means to you personally. Success is a subjective concept, and what may be considered successful for one person may not hold true for another. Take some time to reflect on what success means to you and how it aligns with your values and aspirations. This clarity will serve as a guiding light as you work towards achieving your goals.

Develop a Positive Mindset

A positive mindset is crucial for achieving success in life. Your thoughts shape your actions, so cultivating a positive outlook will naturally propel you towards success. Research has shown that positive thinking can have a profound impact on our health and overall well-being. To develop a positive mindset, practice techniques such as positive self-talk, gratitude, and surrounding yourself with positive influences.

Set SMART Goals

Setting goals is an integral part of achieving success. However, it’s important to set SMART goals – Specific, Measurable, Achievable, Relevant, and Time-bound. By making your goals specific and measurable, you can track your progress and stay motivated. Ensure that your goals are achievable and relevant to your overall vision of success. Lastly, set a deadline for each goal to create a sense of urgency and focus.

Embrace the Most Challenging Tasks

In every day, there are tasks that we tend to procrastinate on or find less appealing. These tasks are often the most challenging but also hold the key to our growth and success. Embrace these tasks and tackle them head-on. By accomplishing the most difficult tasks early on, you set the tone for a productive day and gain momentum toward achieving your goals. In order to achieve your goals as quickly as possible, you can purchase small items to give yourself some positive cues. For example, you can customize a lapel pin to motivate yourself. Life is like a long marathon, and with perseverance, you can surely reach the finish line of success.

Prioritize Your Physical Health

Success is not just about achieving professional milestones; it’s about overall well-being. Prioritizing your physical health is essential for sustained success. Engage in regular exercise, eat a balanced diet, and ensure you get enough rest. Physical fitness enhances your energy levels, mental clarity, and overall productivity, enabling you to perform at your best.

Believe in Yourself

Believing in yourself is a fundamental aspect of achieving success. Recognize your strengths, talents, and abilities, and use them as a foundation for self-confidence. When self-doubt creeps in, focus on your past accomplishments and remind yourself of your capabilities. By cultivating self-belief, you will have the courage and motivation to overcome challenges and achieve your goals.

Find Joy in the Journey

Amidst the pursuit of success, it’s crucial to find joy in the journey. Life is not just about reaching the destination; it’s about the experiences and moments along the way. Embrace the process, celebrate small victories, and find humor in challenging situations. By infusing joy and laughter into your daily life, you create a positive and fulfilling environment that fuels your success.

Seek Feedback and Learn from Others

Seeking feedback and learning from others is a powerful tool for personal growth and success. Surround yourself with trusted individuals who can provide constructive criticism and guidance. Embrace feedback as an opportunity to improve and gain new perspectives. By continuously learning from others, you expand your knowledge and skill set, paving the way for greater success.

Take Breaks and Recharge

While consistent effort is crucial for success, it’s equally important to take breaks and recharge. Burnout can hinder your progress and lead to diminished productivity. Schedule regular breaks throughout the day and allocate time for relaxation and self-care. By prioritizing rest, you will maintain your energy levels and approach your goals with renewed enthusiasm and focus.

Embrace Lifelong Learning

Successful individuals have a thirst for knowledge and continuously seek opportunities for growth. Embrace the mindset of a lifelong learner by dedicating time each day to learn something new. Whether it’s reading books, attending seminars, or taking online courses, commit to expanding your knowledge and skills. Lifelong learning enhances your personal and professional development, propelling you towards success.

Avoid Comparison and Stay Focused

Comparing yourself to others is a trap that can hinder your progress and dampen your spirits. Remember that everyone’s journey is unique, and success is not a one-size-fits-all concept. Instead of comparing yourself to others, focus on your own growth and progress. Celebrate the accomplishments of others while staying committed to your own goals. By maintaining focus and avoiding comparison, you will cultivate a mindset of success.

Push Beyond Your Comfort Zone

Success often lies outside of our comfort zone. To achieve greatness, push beyond your self-imposed limitations and embrace new challenges. Step outside of familiar territory and take calculated risks. Growth and success come from embracing discomfort and pushing yourself to new heights. By expanding your comfort zone, you open doors to opportunities and experiences that can propel you towards success.

Be Prepared for Obstacles

Obstacles are an inevitable part of the journey to success. Rather than being caught off guard, prepare yourself mentally and emotionally for challenges that may arise. Develop resilience and a problem-solving mindset. When faced with obstacles, view them as opportunities for growth and learning. With the right mindset, you can navigate through challenges and emerge stronger on the path to success.

Embrace Hard Work and Consistency

Success is not an overnight phenomenon; it requires hard work and consistency. Embrace a strong work ethic and commit to putting in the necessary effort to achieve your goals. Stay consistent in your actions, even when faced with setbacks or obstacles. By persistently working towards your goals, you build momentum and create a foundation for lasting success.

Redefine Success and Keep Growing

As you achieve success in one area of your life, it’s important to redefine your definition of success and continue growing. Success is not a static destination but an ever-evolving journey. Reflect on your accomplishments and set new goals that align with your current aspirations. By embracing growth and continuously challenging yourself, you ensure a lifetime of success and fulfillment.

A Few Success Stories to Inspire You More! …

1. Sylvester Stallone: Before he made it big, he was essentially a starving artist. For many years during and after his college years, he worked odd jobs to pay the bills. And he would do so while simultaneously taking on any acting roles he could find to keep his dreams of becoming a successful actor alive. It was a struggle that Stallone would endure for many years, seven in fact. Throughout all of those seven challenging years, he would gain a few small roles in a handful of movies. But, none of them were grand enough to get his career launched. During those seven long years of striving, he came face-to-face with near poverty. Stallone was so desperate for money at one point, he had to sell his wife’s jewelry. He even had to sell his dog because he couldn’t keep him fed. Things got so bad for Stallone that he even had to endure homelessness for a short period of time. But, his days of struggle as an aspiring actor would not last forever. After facing seemingly insurmountable odds for over seven years, he would finally get his big break. And this break would come after he managed to get a script he wrote in a three day flurry of inspiration, in front of two big-shot directors in Hollywood. It was this defining moment that would turn the tide for Sylvester Stallone. His career would skyrocket after he negotiated the lead role in the film that would come to be known as ‘Rocky’¹.
2. Oprah Winfrey: From a very early age, she experienced a level of adversity and poverty that most people would struggle to overcome. She was born into poverty and a broken home in rural Mississippi. Her parents who were just 18 and 19 when they had her, split soon after she was born. Oprah was raised by her grandmother until the age of six when she moved to Milwaukee to live with her mother. Her mother worked long hours as a maid, leaving Oprah to be raised primarily by her grandmother. Despite the challenges she faced, Oprah excelled in school and won a full scholarship to Tennessee State University. She began her career in media as a news anchor and eventually became the host of her own talk show, The Oprah Winfrey Show. She is now one of the most successful and influential women in the world¹.
3. Arnold Schwarzenegger: Considering Arnold Schwarzenegger is the epitome of the self-made man, we wouldn’t dare exclude him from our success stories collection. He was born in Austria in 1947 and grew up in a small village. He began weight training at the age of 15 and quickly became passionate about bodybuilding. He moved to the United States in 1968 and began competing in bodybuilding competitions. He won his first Mr. Olympia title in 1970 and went on to win six more. He also became a successful businessman and actor, starring in films such as The Terminator and Total Recall. He served as the Governor of California from 2003 to 2011¹.
4. J.K. Rowling: J.K. Rowling is one of the most successful authors of all time. She was born in England in 1965 and began writing stories at a young age. After graduating from university, she worked as a researcher and bilingual secretary for Amnesty International. She began writing the first Harry Potter book in 1990 and it was published in 1997. The book was an instant success and Rowling went on to write six more books in the series. She is now one of the wealthiest women in the world¹.
5. Steven Spielberg: Steven Spielberg is one of the most successful filmmakers of all time. He was born in Ohio in 1946 and began making films at a young age. He attended California State University and began working in the film industry in the 1970s. He has directed some of the most successful and critically acclaimed films of all time, including Jaws, E.T. the Extra-Terrestrial, and Schindler’s List. He has won numerous awards for his work, including three Academy Awards for Best Director¹.
6. Mary Kay Ash: Mary Kay Ash was a successful businesswoman and entrepreneur. She was born in Texas in 1918 and began working in sales at a young age. She eventually became a sales director for a cosmetics company but was passed over for a promotion. She decided to start her own company, Mary Kay Cosmetics, in 1963. The company was a huge success and she became one of the wealthiest women in the world. She was also a philanthropist and donated millions of dollars to charity¹.

Conclusion

Achieving success in life is a journey that requires the cultivation of essential habits. By developing a positive mindset, setting SMART goals, prioritizing physical health, believing in yourself, finding joy in the journey, seeking feedback, taking breaks, embracing lifelong learning, avoiding comparison, pushing beyond your comfort zone, preparing for obstacles, embracing hard work and consistency, and redefining success, you can unlock your full potential and achieve the success you desire. Remember, success is not a destination but a lifelong pursuit fueled by continuous growth and self-improvement. So, start cultivating these habits today and embark on your path to success.

Q&A Section: Achieving Success in Life

1. How do you define success in life?

Success is highly individualized and varies from person to person. It’s defined by your personal values, aspirations, and what makes you feel fulfilled and accomplished.

2. Are financial achievements the sole measure of success?

No, financial achievements are just one aspect of success. While they are important, other elements such as personal happiness, relationships, inner peace, and contributing positively to the world also define success.

3. Can success be measured by external validation alone?

Relying solely on external validation to measure success can be limiting. While external recognition can be affirming, true success often comes from internal satisfaction, personal growth, and achieving goals aligned with your values.

4. How crucial is maintaining a work-life balance in achieving success?

Maintaining a work-life balance is integral to overall success. It ensures you’re not only excelling in your professional life but also nurturing personal relationships and taking care of your well-being.

5. Is success a constant state, or does it evolve over time?

Success is dynamic and can evolve as your priorities and circumstances change. What you perceive as success today might differ from your definition in the future as you grow, learn, and set new goals.

6. Are challenges and setbacks part of the journey to success?

Absolutely. Challenges and setbacks are inevitable on the path to success. They provide opportunities for learning, growth, and resilience, ultimately contributing to your overall success.

7. Is it essential to reevaluate and redefine success periodically?

Yes, periodically reassessing and redefining success allows you to align your goals with your current values and aspirations. It ensures that your pursuits are meaningful and in line with your evolving vision of success.

8. Can success be achieved without personal growth and continuous learning?

Continuous personal growth and learning are foundational to sustainable success. They equip you with the skills, knowledge, and adaptability needed to thrive in a changing world and navigate challenges effectively.

9. How important is self-belief in achieving success?

Self-belief is fundamental. Believing in your abilities and having confidence in your potential fuels motivation, resilience, and the courage to pursue ambitious goals, thereby contributing significantly to success.

10. Is success solely about individual accomplishments, or does it involve contributing to others’ well-being?

While individual accomplishments are important, contributing positively to others’ well-being and making a meaningful impact in the world also define success. Finding a balance between personal achievements and positively influencing others’ lives often leads to a more fulfilling sense of success.

The post Components, How-To’s & Inspiration for True Success appeared first on DMNews.

So how do you get one? Start with marketing. Not good enough? Try personalization. Still not getting results? Perhaps you should run a business that is more customer-centric.

Still falling short? Give customer obsession a try.

Customer obsession is an organizing principle that will cut across every department — marketing, sales, IT, service. Align all departments to build and maintain a relationship with the customer that they will find useful.

“I cannot live without you.”

The most well-known use of “customer obsession” appears at the top of Amazon’s 14 Leadership Principles: “Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.”

Customer obsession is a mindset, noted Tony Kavanaugh, CMO of Insightly, the CRM software platform.

What Amazon CEO Jeff Bezos was talking about, he said, was “to go above and beyond what people think.” This is about assembling a high-definition picture of the client, based on the data signals they give off when they shop online, then assembling that data and segmenting it to garner insights.

Then comes the next step. “Engage the customer in a way they want,” Kavanaugh said. “Every customer should feel like they are the only customer, even though you have thousands of customers.”

“Trust me.”

This may sound odd, but obsession begins with trust.

“What do I do to earn trust?” asked Chris Jacob, director of product marketing at Salesforce. A recent Salesforce survey shed some light on this. You have to do four things:

1. Explain what improvement the customer gets in exchange for their data (96 percent wanted this).
2. Ask permission to gather their data (favored by 88 percent of respondents).
3. Be transparent on how the data is used (preferred by 91 percent).
4. Give customers control over their data (92 percent liked this).

Customers can opt-in or opt-out of the arrangement, Jacob said.

In a study released last week, Adobe found that consumers will stop buying if a brand “made them uncomfortable.” They will also track and adjust privacy settings to protect their data as they interact with the brand.

The flip side of that coin is personalization. If a brand gets this right, a customer will be more likely to make an unplanned purchase.

“Historically, we looked at [personalization] as a means to an end — higher conversions,” said Kevin Lindsay, director of product marketing for Adobe Experience Manager. Consequently, shift the emphasis from marketing to customer obsession, and the sales will happen, “if we do it well.”

The machine gets personal.

In a customer-obsessed business,  data trust becomes the pivot point between personalization and artificial intelligence. As a result, if customers trust you with their data, you can then use it to personalize later interactions.

No matter how hard working the marketing team can be, it is humanly impossible to keep up with all the work needed to craft a pitch that fits everyone. Artificial intelligence can fill this gap to deliver a better experience, Salesforce’s Jacob explained.

“AI is a concept that no one fully understands how to figure it out,” said Insightly’s Kavanaugh. We should use it to do the routine work that people used to do, freeing them up for higher-value work. For example, AI can “take the blocking and tackling of sales and do it for them, free up sales to build relationships.”

“AI is not in the mainstream yet,” added Adobe’s Lindsay. “There is dabbling and experimentation all over the place and in specific practices.” Despite recent years of practice in AI, businesses are still figuring out what the best practices should be. “There is no playbook yet,” Lindsay said. “I’m not sure there will ever be.”

“We love you, too.”

Customer obsession is a big philosophical change for a company to undertake.

‘“You are making every single employee buy into that,” Lindsay said. However, you can train sales, marketing, and even IT to become customer-obsessed.

Now extend this mindset to customer service.

Let’s face it. Not every purchase is a happy experience. A service may go awry. A product may expire before its warranty does. This gives the customer a bad experience. And they will call customer service seeking a remedy.

Customer service requires humans to turn a bad experience into a good one.

The service community must be able to deliver “first call resolution,” Kavanaugh noted. The same information sales used to close a deal with the customer should be forwarded to the service desk so that the reps know the customer just as well, he explained. Likewise, there should be no wall between pre- and post-sales, he added.

The service rep is just as important to relationship building as sales.

Beware of jealousy!

One tenet of obsession is to ignore the competition so you can focus exclusively on your customer. The sales will come anyway.

None of the experts we talked to were entirely in agreement with this premise.

“We live in an innovative world,” noted Jacob. There will always be a new way to do something, and the customer will probably do it.

For example, smartphones are now a fact of life that marketers must understand to reach the customer. Voice is probably next, Jacob added. As a result, being customer-centric also means adapting to the technology the customer wants.

Similarly, your brand must maintain awareness of competitors who may poach those very customers you are obsessed with.

In conclusion, as much as the customer loves you, if a better deal comes along, “we may not be there,” added Lindsay. To sum up, customer obsession should be a brand’s North Star to steer by. However, there will always be a competitor on the horizon.

The post Customer Obsession: A Necessity appeared first on DMNews.

Now, with cultural values shifting noticeably toward caring for the planet and our fellow global citizens, stakeholder value looks a little different. Sure, profits are important. But a business that comes across as tone-deaf or cavalier concerning social and environmental issues will begin to see the bottom fall out. They could easily begin losing profits and even employees as they leave to seek employers more aligned with their values.

Businesses that share profits with organizations and individuals who can most benefit from philanthropic efforts not only do a lot for the recipients. They also boost their social image and potentially attract a larger pool of employee candidates.

Giving employees the reins when it comes to deciding where to direct philanthropic dollars is a great way to ensure that everyone feels good about being successful. It also helps employees feel more authentic at work. You empower them to share a slice of their company’s success with others. Who wouldn’t feel great about that?

How does a business go about implementing an employee-powered philanthropy program in the workplace? There are several ways to approach it and some angles to consider.

1. Determine how you will fund your company’s philanthropic giving.

If you’re going to give, you’re going to need to decide how you will fund your program, and set a budget. Are giving funds going to come off the top? You may need to think about a strategy for involving your board in making the financial decisions and setting up parameters for your project.

According to the Council of Institutional Investors, a corporate board must be involved both in deciding whether to implement corporate giving programs and in subsequent monitoring and reporting of the company’s charitable activities. It’s also a great idea to encourage board members to give, which can help set the tone for company-wide efforts.

Is the board hesitant about your company’s narrow profit margin or other economic drivers? There are less costly alternatives. You might announce a company-wide day off for volunteering, for example. Give everyone a day of paid leave and the option to roll up their sleeves and help a local nonprofit of their choice.

2. Decide how you will structure your employee philanthropy program.

You may be surprised to learn that there are several ways to organize an employee-driven giving program for your company. These include donation matching, in-kind donations (like a food or clothing drive), group volunteer activities, or a voting system that lets employees collectively choose where company profits are allocated. You can incorporate any or all of these methods into your company culture.

Consider getting creative and coming up with your own unique approach that reflects your workplace culture and values. You might not be able to match employee donations, like Google does, for example, but maybe you can find another way to combine your dollars with those of your team members to empower their giving. Or you might offer your employees a special category of paid time off for volunteer time each year. The key is that you’re making it as easy as possible for your team to choose to give back.

3. Consider turning to technology to simplify giving.

As employee giving programs increase in popularity, so does the technology available to simplify them. And where software as a service (SaaS) meets giving, we get subscription-based philanthropy-as-a-service (PhaaS) applications, such as those developed by companies like Groundswell.

This technology can help take some of the administrative headaches (such as who is actually going to do the paperwork for those matching programs or extra leave) out of the equation for employers by helping organize and automate it.

PhaaS can help ensure that you do the paperwork properly. They can also ensure that participating team members see immediate results. They’ll feel good about their donations getting to their destination efficiently.

4. Communicate and recruit.

Once you’ve got your company’s giving program organized, you’ll need to get the word out to your team members and to prospective employees. Include information about your giving opportunities on your company website so that it’s easy to access.

Mention your philanthropy program in your job postings. Communicate with your employees via email, printed media, and even face-to-face sessions. That way, they can ask questions and provide feedback on the program. And consider asking company leaders to initiate the process by setting an example and being the first to give.

Also, keep track of your team’s giving efforts or volunteer work. Document with data, photos of volunteering, and share those results, whether you put up pictures in a place of honor in the break room or send out a newsletter celebrating all the good work your team has done.

5. Offer incentives or even gamify giving for your team.

In addition to setting up the structure of your company’s giving programs and making sure the experience is easy to navigate for your employees, you may want to consider offering incentives for participation. You could even gamify the process to give it an extra boost of fun.

If you have a team that lives for competition, you could turn your giving program into a contest. Consider offering rewards for the employee who volunteers the most hours or gives the most out of pocket. Of course, that could leave some employees who have tighter pockets behind. You could create a lottery, with a few hours of volunteering or a set dollar amount “buying” a ticket. You could host a big lottery party at the end of the giving period and include a prize drawing.

The options are wide open when it comes to designing your company’s unique philanthropic style. The key is to include your team as much as you can from the beginning. Make it easy for them to participate. Once you get the philanthropic ball rolling, you’ll be amazed at the mental and emotional benefits your team experiences through the power of helping care for the world around them.

The post 5 Ways Companies Can Be More Philanthropic in Today’s World appeared first on DMNews.

Since horse racing is a very unpredictable sport, we’ve seen many underdogs where everybody scratched off horses or jockeys. However, in the end, they’ve still become victorious, changing their lives forever.

Stories like the one from Justify horse, who won the Triple Crown for the last time in 2018, can inspire you to pursue your dreams even when all the odds are against you. Horse racing is also a multi-billion dollar industry where there is a lot of money at stake. Some of these success stories managed to make tons of profits only by believing in the impossible.

So, let’s highlight some of the best success stories from the world of horse racing that can inspire you as an individual to make changes in your business.

Sprinter Sacre

A horse in this success story manages to succeed in the world of horse racing. Yet, many things were not going in his favor. Sprinter Sacre started its career on the right foot, winning many races like the Champion Chase. But in December 2013, a veterinarian diagnosed Sprinter Sacre with an irregular heartbeat that might turn very serious if he continued racing.

After a long pause from horse racing, Sprinter Sacre returned to the big league. However, his dominance was not the same as before. Many people believed that the glory days of Sprinter Sacre were long gone. After two and a half years from his return though, he finally succeeded in winning the Champion Chase.

It is truly incredible to witness such a thing in horse racing. Especially this is true for a horse no longer in its prime. The story of this horse overcoming the adversities was part of a must-read book that you can find in bookstores.

Bryony Frost

Throughout history, horse racing presented itself as a male-dominant sport. Women seemed incredibly unlikely to compete with men. This is often a big debate even in the business world today. Unfortunately, most high positions in big corporations are taken by men.

With that said, the situation in horse racing changed slightly ever since Bryony Frost became a top-class female jockey. 

Even with all the negative things throughout her career as a jockey, Bryony still believed. It was her dream of becoming one of the best jockeys in the world. The daughter of former Grand National-winning jockey Jimmy Frost, Byrony Frost managed to build quite a successful career in horse racing.

At only 25-years-old she enjoyed some of the biggest victories in her career and became the first woman ever to win a Grade 1 at the Cheltenham Festival in 2019. These few races changed horse racing forever. It forced the industry to open the doors for female jockey riders that are much more welcomed in the world of horse racing.

Sir Henry Cecil

Sir Henry Cecil cemented his name as one of the greatest trainers in horse racing. This legend won the 2,000 Guineas three times, the 1,000 Guineas six times, as well as, the Epsom Derby four times, and the Epsom Oaks eight times.

As we progressed into the new century, the name Sir Henry Cecil began to disappear from the professional horse racing scene. His stable also decreased in size from 200 horses to only 50.

At this point, his professional horse training career looked as if it was coming to an end. He also suffered from stomach cancer in 2006. It looked as though his incredible career could end in a tragic way.

But despite all the problems, Sir Henry Cecil continued training horses. Then he managed to win the Oaks Stakes in 2007 with Light Shift. In 2011, he managed to train 55 winning horses, which sounds incredible.

Makybe Diva

Even though horse racing is an exciting sport, money is still the focus. Every participant wants to get the most out of professional races. When it comes to making a profit, we cannot go without mentioning Makybe Diva, which became the most profitable horse in Australian history.

Makybe Diva was born in the United Kingdom but moved to Australia for training and professional racing. She managed to find great success in the big scene, winning the Melbourne Cup three times. She became the only horse to do so in the race’s 150-plus-year history.

Makybe Diva managed to earn $14.6, making them one of the most profitable horses in the world.

Curlin

Here we have another very profitable horse coming from the United States. Curlin managed to win the Preakness Stakes and Breeders’ Cup Classic in 2007, and the Dubai Cup in 2008. Curlin was trained by the famous Steve Asmussen. They managed to win eleven of his sixteen races, finishing outside of the top three only once.

Curlin’s career earnings are estimated to be around $10.5 million. After finishing its professional racing career, it helped to father more than a hundred horses, including the 2013 Belmont Stakes winner Palace Malice. The estimated cost of breeding a horse through Curlin was $70,000.

The post Horse Racing Success Stories to Inspire Your Business appeared first on DMNews.

Here are a few examples:

Purchasers think you are overly invested in the company.

They are under the impression that the business is too reliant on your personal relationships. Further, they may think that if you go, your clients would follow.

Your revenue depends too much on one client.

It’s typical in the service industry to rely excessively on a single large client. This, however, can be dangerous. When you are ready to sell your business, a buyer will try to figure out just how dependable your revenue stream is.  The amount of dependence you have on any given client will be a deciding factor.

In addition, a buyer will take a severe discount on your market price at best, or walk away at worst, if you rely on one customer for 25% or more of your revenue. Your goal, therefore, should be to ensure that no single client accounts for more than 5%–10% of your total revenue. If you do, the impact of losing a single customer is much less.

Service businesses often have difficulty scaling up.

The number of billable hours in a month, day, or year can limit you. Therefore, it’s difficult to scale up without hiring more employees. This can be costly. Furthermore, services encompass many intangible aspects and demand a diverse set of abilities. Therefore, finding appropriate personnel can be difficult. It’s possible that you’ll have to make a lot of hires using trial and error.

Of course, if you have no intention of ever selling your business or turning your service into a product, none of this matters.

However, pay attention if you want to cash out someday to fund your retirement or gain financial independence. Suppose you simply want to try something new. Start immediately to “productize” your services and revolutionize your business.

To productize a service, you must convert it into a product offering. In other words, you place your services as closely as possible to items. As a result, you will create value that a buyer may be willing to pay for.

To turn services into goods, follow these five steps:

1. Find Something You Can Do Over and Over Again

The notion behind a product is that you want to be able to earn money by selling a “thing” rather than your time. Also, if you want to attain operational economies and respectable profitability, you should sell the “same” thing over and over.

Therefore, take a look at what you’re doing. If you’ve been in business for a while, you’ve probably built a process for at least one service that you stick to religiously. You might not even be aware that you have a distinct process until you set out to identify it. Therefore, you have the beginnings of a “product” if that anything is in fair demand.

2. Create a Manufacturing-style Assembly Line for Your Process

Break it down into manageable phases that people can repeat and that you can train for the job. Accurate documentation of such steps will allow you to determine the costs and convey your knowledge.

3. Establish Boundaries for Your Service

For a product, you’ll need the polar opposite: a clear-cut offering. Set boundaries for your offer. This means time constraints, a flat fee price, deliverables included, and a name you may use to refer to your product.

You give it scope, confine it to a specific time frame, assign a price tag, and give it a particular name. For example, assume you’re an image consultant who charges $75 per hour for your services. What if instead, you charge $495 for a ‘One-Day Makeover,’ which includes a color consultation, wardrobe evaluation, and shopping expedition.

4. Use Technology to Process Sales or Provide Your Service

Using technology to process sales or deliver your service adds to the perception that it is a product. Consider how LegalZoom has a website for what are still essentially services. This is solidifying the notion of a product offering.

In addition, the website streamlines and automates functions to a great extent, potentially lowering costs. However, the point is that it appears to be an actual object thanks to technology. Therefore, customers view it as a product.

5. Build a Company

Even if it’s just you, for now, you’ll eventually need to enlist the help of people to produce, sell, and distribute your product. Nobody wants to buy a one-man or one-woman show. Instead, they want to buy a corporation.

Besides, YOU aren’t scalable, therefore it can’t be simply YOU. To “produce” your goods, you’ll need “workers,” or sales agents to sell them. In addition, you need management to oversee operations. Therefore, build a team of people that have the experience and knowledge you need. They must be people who can work without you every day.

If you follow these five stages, you might just end up with something bigger than you ever thought. Furthermore, if you begin by turning your service into a product it might just be something you can sell one day.

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According to recent research, only 7% of US employees were working from home frequently before the pandemic. However, that number has risen to 62% now! Even more intriguing is the fact that 59 percent of employees who work from home due to the pandemic would prefer to keep working from home. In addition, 54 percent would quit their jobs if they could find another job where they could work remotely.

How can you stay productive when working remotely in an unfamiliar environment with kids and family when it is all new to you? You can do it by embracing technology. Here are some ways to use technology to boost remote work productivity:

1. Recover Lost Time With Anti-Distraction Apps

Unbeknownst to you, social media can be eating into your workday. Some sources claim workers waste up to two hours every day on social media distractions. While it’s hard to regain all time lost to internet diversions, anti-distraction software can help you regain a lot of it. There are several of these apps available and most of them are free for any device. Self-Control, StayFocused, and Freedom are three good anti-distraction apps.

Once you’ve chosen an app, establish a time limit for how long you can spend on various sites during work hours. After that, the app prevents access once you reach that time limit.

2. Use AI and Chatbots to Improve Workflow and Mood

Many people associate “chatbots” with the Facebook Messenger bot or other customer service chatbots. However, chatbots can do much more than just help you acquire and communicate with customers.

For example, there are chatbots that can help you improve your mood and relax. For instance, Woebot or MeditateBot are therapeutic chatbots that monitor and help improve your mood. These bots can help new remote workers. They can be a great aid to those who aren’t familiar with the emotional health issues that come with working remotely.

3. Use the Pomodoro Technique to Boost Productivity

Our brains aren’t built to operate for long periods of time without a break, according to research. Therefore, regular work breaks, including brief walks if possible, can help you re-energize your brain and increase your focus. This, in turn, can make you more productive.

The Pomodoro Technique was created by Francesco Cirillo in the early 1990s to encourage frequent brief rests between jobs. Of course, depending on your job and personal preferences, you can extend your work-to-break ratio to meet your needs. Using a Pomodoro app can helo you use this strategy. However, it also helps you become more aware of your time limits.

4. Back Up All Work Data to the Cloud for Increased Efficiency

Use cloud-based tools when working remotely. Google Docs or other similar technology is a must for all remote work. This assures not only physical security but also increased productivity and efficiency:

You can access your papers from any device, without having to log in to the original device. Without manually uploading and sending documents back and forth (especially when updating), you can effortlessly work on the same document with others. Furthermore, you can’t lose your work if your device is lost, stolen, or broken.

5. Block All Work Notifications After Work to Avoid Burnout

Separating after-work hours from work hours can be difficult for remote workers. In addition, it can quickly spiral out of control. It’s easy to get distracted by work-related messages and activities after work. This, in turn, can deplete your energy and eventually exhaust you.

It’s true that you may find yourself engaging in non-work activities during work time. This is especially true if you do not explicitly define and adhere to your working and non-working hours.

Therefore, you can use apps like Daywise to regulate when you get notifications about work. That way you don’t get them while you’re not working. This can help you focus during work and relax during the rest of the time. This division is vital to your sense of well-being.  However, it’s also important to your ultimate success.

Therefore, if you want to boost remote work productivity, make sure you have a carefully drawn line between work and home time. This will help you keep a good balance between the two so that you can be effective at both.

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