Here are 10 new types of videos that will help your company’s website improve lead generation, brand recognition, and customer engagement.
Did you know that when you use video on your business website, visitors spend an average of two minutes longer on your page? Therefore, when used appropriately, videos not only enhance on-site user engagement but can also lead to additional business.
Videos are a terrific way to share your brand messaging because they are a medium in and of themselves. Users enjoy seeing videos about the companies they want to collaborate with, whether it’s a commercial or a behind-the-scenes look. Furthermore, videos may be used in any type of marketing, whether it’s B2C or B2B.
What new types of videos may you utilize on your company’s website? Let’s take a look at 10 new types of videos that might help your company’s website improve lead generation, brand recognition, and customer engagement.
1. Commercials
Approximately 93 percent of companies who invest in branded video content gain new consumers as a result of it. These branded videos come in a variety of shapes and sizes.
However, a company commercial is something every business must have. This is the video you send whenever someone asks for a business video.
Commercials, which are normally 60 seconds long, can be used almost anywhere. They are great on the homepage of your company’s website. In addition, they are useful as intros and outros in other video content.
Further, you can use them in ad platforms and inside event marketing kits. Finally, use them on social media profiles as pinned posts. This, however, is just the beginning!
2. Shared Team Footage
One of the top methods to show off your company’s culture is to make a team film.
Users can get an inside glimpse at the firms they’re considering partnering with by watching team videos. These videos are effective at connecting with viewers because they portray the human aspect of a company.
This type of video, on the other hand, isn’t as much for your users as it is for your potential employees. This video can work incredibly well on your careers page if you’re wanting to establish a great talent pool.
3. Video Explainers
Explainer videos are used in marketing to describe what problem your products or services answer.
Therefore, you describe the issue your user is having. After that, you offer the solution you have to give and tell or show how it works.
With 72 percent of firms making explainer videos, they are the most popular of the new types of videos.
According to one survey, 96 percent of users watched an explainer film to learn more about a company’s products or services. Furthermore, 84% of explainer video viewers feel that watching the videos was instrumental in helping them to convert.
4. Testimonials
Customers talk about a problem they were having and how they found your service. They share your problem-solving solution in video testimonials.
It might surprise you to learn that 75% of large organizations produce more than five video testimonials every year. In addition, 78% of businesses that invest in video testimonials have a return on investment of 100% or greater.
Furthermore, when they employ them in their marketing initiatives, they see a 25% increase in conversion rates.
Finally, 79 percent of customers prefer to learn more about a company through watching video testimonials.
5. Case Studies and Project Videos
Here you’ll be talking about the work of delivering a project or service.
These videos are similar to video testimonials in that they may include quick clips from a client. However, they are mostly promotional or educational videos.
Use them to demonstrate to potential clients exactly how you and your company work.
6. Videos with Educational Content
These new types of videos aren’t just any old how-to. They’re video how-tos.
To teach their users how to accomplish something, several brands produce big 2000-word blog posts and include a 2-minute video in the article body. Users who prefer videos can skip the text information entirely and complete the task using the video learning medium.
This is a very popular (and effective) teaching method.
7. Demonstrations and Product Videos
These videos demonstrate how your product works. Product videos are used by both B2C and B2B firms to increase conversions.
Users enjoy seeing product demos and videos. In fact, 66 percent of individuals prefer to learn about a product by watching a video rather than reading about it.
A whopping 73 percent of users who see a product video go on to buy it.
8. Videos for Marketing
Inbound marketing videos come in a variety of shapes and sizes.
Anything goes when it comes to video presentations, commercials, vlogs, testimonials, video interviews, event footage, demo videos, and live stream recordings.
Inbound marketing videos are any videos that you employ as part of your video marketing strategy. Use them to encourage people to take action.
Research shows that approximately 91 percent of marketers are happy with the return on their video marketing.
9. Social Media
When it comes to video content consumption on social media, you’ll notice that consumers love video material far more than other types of content.
Tweets containing video, for example, receive 10 times the engagement of tweets without video. You can have many forms of social media videos depending on your business.
However, the key to developing good social media video content is to bring out the human side of the business. This is true for every kind of business.
10. Corporate Website Videos
To make good videos for your business website, you’ll need three things:
- technical know-how;
- editing prowess; and
- storytelling talents.
Only until all of these factors are in place will your videos truly connect with your audience. Therefore, it pays to hire specialists to help perform this task effectively.
