The development of video has dominated the digital environment during the last decade. They continue to fill our Instagram and Twitter feeds. In addition, users are active on social media platforms like YouTube.

YouTube initially became known to the general public in the digital realm in 2005. Since then, the site has grown at an exponential rate. As a pioneer in streaming, it has given way to numerous other media platforms over time. They are now among the most popular social media platforms in the digital world.

With the rise of online video streaming services, an increasing number of firms are turning to video as a marketing strategy. Brands and enterprises may now find ways to reduce the cost of video creation thanks to better access to tools and resources. These include things like simple and easy-to-use video editing apps and software.

However, if you can afford the high-quality manufacture, it is still worthwhile.

What are the benefits of using video in your marketing campaigns?

Using video in your marketing activities can help set your company apart from the competition. It also serves as a platform for brand storytelling.

If you compare it to traditional means of marketing, such as text and static images, video is a type of rich media content that engages more people.

It is true that there is such a strong demand for video content nowadays. Therefore, brands and enterprises should consider including it in their marketing initiatives.

To put it another way, your customers want to watch videos!

When it comes to the type of content people want to see from a brand or business they support, videos are first on the list according to recent research. This can be an opportunity for your business to inspire and appeal to your audience’s needs in a genuine and helpful way.

When it comes to employing video as a tool and approach for marketing, top brands and companies like Nike, Oreo, Coca-Cola, and Dove are among the most successful. Therefore, look carefully at some of the ways they use them to increase sales and enhance their reputation.

Here are three ways you can use videos to build a better marketing campaign.

1. Videos of  Your Products

Creating product videos is a terrific method to get your marketing efforts off the ground.

This is especially true if your brand or company works in a niche market. To help improve brand awareness, you want to educate new and potential users.

According to Forbes, 90 percent of shoppers say product videos influence their purchasing decisions directly. As a result, you might want to think about making how-to films that are relatable to the people you’re attempting to attract.

Product demos, whiteboard-style instructional videos, and customer testimonials are all good ideas.

2. User-Generated Content

User-generated video content can also help you ignite your marketing campaigns by establishing brand trust.

When your customers rely solely on your word to sell their goods, it’s tough to build brand trust. Many potential clients look at reviews online before purchasing your goods or service.

Therefore, consumers want to know if items and services are trustworthy. In addition, they want to know if others have bought and are using the product or service before they do.

For example, a growing number of businesses and companies collaborate with influencers to create sponsored content to promote their products and services.

This is known as influencer marketing. As a result, businesses can sell their products to audiences by partnering with influencers who have hundreds of thousands of followers on social media.

Customer product/service reviews, as well as influencer marketing, are examples of user-generated content ideas.

3. Posting to Social Media

When it comes to video marketing, one of the most potent tools is social media.

This is especially true given that platforms are continually adding new features. Social media is also a simple and fast approach to reaching out to your target audience without having to worry about their attention span.

Oreo is a great example of a company that employs video well in its marketing initiatives. Oreo’s simple, yet engaging promotions remain fresh and original.

In addition, they have over 2.5 million Instagram followers. They’re always coming up with fresh and inventive ways to keep their social media presence going.

Furthermore, interactive Q&A videos, new product or service teasers, and contests are all good social media ideas.

Video in the Future

As video continues to develop and dominate in the digital world, it is clear that it will play an important role in marketing in the future.

The complexity and quality of video are already increasing due to technological improvements. Today, we are seeing the rise of 360° videos, VR, AR, and 4K quality videos. Therefore, we have undoubtedly come to the point in the digital world where videos can and will continue to be a major tool. It will continue to be a powerful way of increasing brand awareness and building brand trust. This is because of its widespread accessibility and availability.

Video isn’t going away. It’ll be around for a long time. Therefore, it’s time to get good at making this kind of content in order to build and maintain a successful business.

Featured Post: Marketing: Meaning, Strategies, and Careers

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Rapid tech advancements in recent years and the consequences of the pandemic have given webcasts a variety of new uses. Furthermore, since a large part of the population began working from home, there has been a significant increase in the use of webcasts for a variety of purposes. This is true of both businesses and other organizations. Therefore, if you want to stand out from the crowd and leave a positive impression on your customers there are some things you can do. Here are five webcast hints you can use to make your webcast video look more professional.

What exactly is webcasting?

Webcasts are live events or presentations. They are broadcast online, usually to large numbers of viewers.

This is done through the use of a computer, a camera, and the internet. Many businesses have begun using webcasts to broadcast meetings, training, and many other things. Using the following suggestions, you can make your webcasts look more professional.

Hint #1. Select a webcasting platform that fits your needs.

Webcasting and live broadcasting platforms are now more diverse than they have ever been. This gives you greater flexibility than ever before.

Choosing the most appropriate webcast platform for you and your audience is critical. Furthermore, it could make a significant difference in how professional your webcast appears.

Many services offer specific and special tools that can improve the appearance of your video. These can include things such as focus and lighting settings, which can easily make your stream appear more professional.

Hing #2. Better backgrounds matter.

When filming a video, you want your background to be as clean and clear as possible. That way, you can be easily seen against the rest of the background.

Having clutter and mess in your background might detract from the overall appearance. In addition, it might steer attention away from you. Further, it can give your customers the impression that you are unprofessional in your business.

Besides appearing sleeker and more professional, choosing a clean, solid background will give the sense that you may be recording from any place. You might be in your house, office, or on the beach! Whereas, having an open bed as your background obviously indicates that you’re at home.

Hint #3. Proper lighting is essential in a professional look.

Lighting has a huge impact on the overall quality and presentation of a webcast video. Therefore, it should be given first importance when filming the video.

It is as simple as ensuring you have enough lighting in the right places to make your video look more professional. This is because it will be of higher quality and allow viewers to see you more clearly. This is true regardless of whether you are shooting in natural sunshine or artificial lighting.

Hint #4.  A tripod is a required professional tool.

Without the use of a tripod, it might be difficult to catch your entire upper body while still ensuring that your eyes are in direct view.

Using a camera on a tripod can give your video a much more professional appearance. In addition, it will allow your camera to remain stable throughout the whole video stream.

This will be the case even if you are using your computer’s built-in webcam. Furthermore, you can adjust the tripod to the height at which you want your face in the camera.

Hint #5. Before you go live, run a test broadcast.

If you experience any technical difficulties during your webcast, the viewers will immediately perceive you and your stream as unprofessional.

Naturally, technical challenges happen anyway. However, you can avoid many of them on your webcast if you do tests in advance of the event.

Therefore, assign several coworkers or volunteers to listen in on the test stream. Further, have them search for flaws or difficulties with the stream and how it appears. They might see problems such as buffering or lagging. After that, they can report back to the team.

Final Thoughts

These are five webcast hints that you can use to help your webcast appear more professional.

What are you waiting for? These pointers will help you to ensure that your future webcasts are clean, interesting, and aesthetically beautiful.

After all, if you are going to broadcast your ideas, your business, and yourself, you want it to be as professional and pleasing as possible. Therefore, make sure you take the time and extra effort to apply these few hints.  They will give you a professional edge and ensure that people will appreciate and value your offering.

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• Customer experience management
• Identity management
• Operational excellence and compliance

Hosted by DMN’s Associate Editor Chris Wood, it will be an hour of informative discussion and guidance in applying personalization to deliver maximum results to your organization. Register today.

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• How to create and measure engagement with webinars
• How to introduce audience interaction
• How to use webinars to build brand credibility
• How to dovetail your webinar strategy with other channel initiatives

Registration is open now. Click the link to sign up. See you online!

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But when it comes to creating a video strategy, video isn’t one-size-fits-all.

Join Jesse Ariss, Senior Product Marketing Manager at Vidyard, to discover the six most effective ways to use video content across your marketing programs. With no new budget required.

In this webinar you will learn:

• Where should you focus your energy to get the biggest bang for your buck

• Creative ways to leverage video to generate more qualified leads at scale

• What kinds of videos work best at each stage of the buyer’s journey

• How video helps connect on a more personal level

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Bazaarvoice Network has brought together the data from consumers and retail brands which is key understanding what today’s shopper wants. and to meet them where they are, on any channel. The result? A detailed view of what shoppers are demanding, and how marketers are succeeding in meeting those expectations.

You’ll learn:

• Key findings from the latest Shopper Experience Index
• Where to allocate resources to better meet and exceed customer expectations
• Examples of how the world’s largest brands leverage these findings to increase shopper satisfaction and conversion

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1. How to establish — and crush — goals for social video success
2. A social brand identity and how to build one for your company
3. Social video KPIs and metrics to watch for

We hope to see you there!

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This webcast will:

• Define your expectations for delivering excellent customer experience and assess your organization’s ability to deliver on them;
• Discuss the types of technology solutions available today to fill your customer engagement gaps; and
• Identify the action steps needed to ensure that your hyper-personalized customer engagement strategy can be delivered.

The speakers are George CorugedoChief Technology Officer & Co-FounderRedPoint Global Inc, and Brandon PurcellPrincipal AnalystForrester. George is responsible for directing the development of the RedPoint Customer Engagement Hub, RedPoint’s leading enterprise customer engagement solution. Brandon serves Customer Insights Professionals at Forrester, covering customer analytics and artificial intelligence. 

The post Using AI to Engage Omnichannel Customers in Real-Time: Hype vs. Reality appeared first on DMNews.

Join the experts from LiveRamp, Resolution Media, and DialogTech for a crash course in people-based programmatic advertising for 2019. You’ll learn how to:

• Target the right consumers with the right message at the right time
• Use audience data and insights to inform your planning
• Deliver personalized, relevant experiences to acquire and retain customers.

The post New People-Based Programmatic Strategies to Acquire More Customers appeared first on DMNews.

• How to bolster brand activations with consumer generated content
• How personalized experiences fuel brand loyalty
• How leading brands like St. Ives activate their audiences

Speaker:  Brianna Byers, Product Marketing Manager.

The post Brand Activation: Leveraging the Voice of Your Consumer appeared first on DMNews.