CMO Zoe Harris Enhances On the Beach Growth
Introduction Zoe Harris, CMO of On the Beach, has been a member of the company’s executive board for…
Not A Bot: Tackling Social Media Spam
Introduction to Not A Bot X (previously known as Twitter) has recently launched a beta program called Not…
Megan Thee Stallion Partners with Planet Fitness
Introduction Affordable fitness center chain Planet Fitness has joined forces with Grammy-winning musician Megan Thee Stallion for a…
Facebook Archives User Browsing for Tailored Ads
Introduction Facebook, the social media giant owned by Meta, has launched an initiative to archive the browsing history…
Generative AI Streamlines Marketing Industry
Introduction to generative AI in marketing The emergence of generative AI (GenAI) has raised worries about its capacity…
Virtual Production Reduces Advertising Emissions
Decreasing carbon footprint with virtual production Transitioning to virtual production can greatly decrease the carbon footprint of advertising,…
Digital Marketing 2024: AI Integration and Regulations
Introduction to digital marketing in 2024 As we step into 2024, digital marketing specialists foresee considerable growth in…
Author Bylines Clarified: Impact on Search Rankings
Introduction to the author byline misconception A recent post by Google’s Search Liaison addressed the widespread misconception about…
Google Updates Policies for Sensitive Event Ads
Introduction Google has unveiled alterations to its advertising policies regarding sensitive events, with the new guidelines scheduled to…
Web Scraping: Enhancing Data-Driven Strategies
Introduction to the digital landscape In today’s increasingly digital landscape, maintaining a robust online presence is crucial for…