News

Capitalizing on corporate America’s fear that the year 2000 will deal a body blow to its computer systems,…

While tackling the assignment of developing a business plan at the University of Michigan’s business school in 1991,…

“Free issue” solicitations, widely used by magazines to reel in potential subscribers, are coming under fire as individuals…

Revenue-sharing is the hottest trend in online commerce right now. Web pioneers like Amazon Books and CDNow are…

Web-Site Card Deck Set for Third Drop Offline Media Inc., New York, announced it is set for a…

The overwhelming success of the Adams Golf “Tight Lies” infomercial last year has golf retailers rethinking their marketing…

To combat the Internet’s generally low lead-conversion rate, online magazine retailer Electronic Newsstand, Washington, DC, has launched banner…

While a range of companies have used catalogs to present their products and services to targeted audiences, none…

It was quite a ride for direct marketing stocks in 1997, as was the case all year. The…

Two opposite but equally strong trends are occurring in the hi-tech marketplace: * The collapse or “disintermediation” of…