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But what exactly is a lead generation affiliate marketing program, and how to implement a successful one? Find out more in this article.

Understanding Affiliate Marketing 

Affiliate marketing is an advertising model in which a brand compensates third-party publishers or affiliates to generate leads for their website, services, and products. The commission fee incentivizes affiliate marketers to find ways to promote the company and get more leads.

Affiliates can be web content creators and bloggers, social media influencers, publishers, or well-known personalities with an established base of loyal and engaged followers. However, anyone can be an affiliate for your small business as long as they promote and drive traffic to your business.

Often, amateur affiliates take advantage of online affiliate marketing courses and resources like Legendary Marketer to become more effective in marketing a brand’s product.

Part One: A BRIEF OVERVIEW at Developing & Launching a Lead Generation Affiliate Program

Now that you know what affiliate marketing is, this section shares the essential steps to launching a successful affiliate marketing program.

Set Goals 

As with any business project and initiative, setting goals is the first step to creating an effective affiliate program.

Decide which audience you want to target. What type of people do you want to attract through the affiliate program? What kind of affiliates can help you achieve your goals? For instance, if you have a physical store, you want to attract local customers. In this case, an affiliate program focused on a local lead generation business effort should be a priority.

Then, set a few key performance indicators (KPIs) for your program, which can help determine your program’s success.

Create An Affiliate Program Policy 

An affiliate program policy can serve as a guide for your affiliates and include performance requirements. With a well-written policy, you can set clear expectations for affiliates and rules for commissionable transactions. Your policy may also include recommended marketing tools, channels, and actions that affiliates can use to achieve your goals.

Create A Competitive Commission Structure 

The commission rate of your lead generation affiliate marketing program should be attractive and worthwhile for affiliates while still being reasonable for your business.

To develop a proper commission structure, you need to analyze how much of your revenue can be allocated toward affiliate commissions. Industry research, which includes checking the commission structure of your competitors’ existing programs, can help you determine the average commission rate for your affiliate program.

That said, commission rates for physical products range from 5%–15%, whereas software products tend to have higher rates.

Choose Products To Include In The Program 

No one’s stopping you from including all your products and services in your affiliate program. However, if you want a more effective start, consider adding only a few products that are most popular among your audience.

Focusing on a few products can provide your affiliates with ample resources, attention, and support to promote the products at the program’s start. Also, some products have more complex specifications that only your in-house salesperson can effectively promote. If you built your audience around exercise and nutrition, you will want to focus on exercise and nutrition affiliate programs.

As your affiliate program becomes more successful and you recruit more affiliates, you can add more affiliate products.

Coupon feed software plays a pivotal role in boosting Lead Generation Affiliate Programs for businesses. By providing affiliates with a continuous stream of up-to-date discounts and deals, this technology empowers them to attract and convert customers more effectively.

Be Meticulous In Screening Your Affiliates 

Your affiliate program is only as strong as the affiliates working to promote your products and services. So, if you want to spread the word about your business and effectively influence your audience’s buying decisions, you must be meticulous in screening your affiliates. Generally, you want to work with someone with relevant knowledge and experience in the industry.

Also, you want to look for publishers with a good number of following and communities. This ensures that your affiliate has good authority and can generate a more comprehensive reach for lead generation. Also, the best affiliates know the latest promotional and marketing trends.

When you choose the right affiliates, you can receive the best leads and conversions with the least effort.

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One of the most dreaded challenges that most sales teams face is closing sales deals by getting the contracts signed on time. Navigating through the complex sales contract management process is tedious for sales professionals considering the time spent on its creation, issue, and signing.

Whether it is a SaaS agreement, a service contract, or any other type of sales agreement, sales contracts can consume a significant amount of time. This often causes delays in closing the deals. In fact, 25% of businesses around the world have lost revenue due to poor contract management practices.

Having a sales contract management process thus becomes the need of the hour. A sales contract management process simplifies the daunting task of managing contracts by helping you address common issues, such as lack of contract visibility, security, compliance, prolonged cycles, and more. It’s a technology-enabled process that allows sales teams to create, store, manage, and track the progress of formal business contracts.

Further, the sales contract management process helps in tracking contracts across various stages of contract lifecycle management and maximizing sales team productivity and overall efficiency.

In this article, we’ll learn how to set up an efficient sales contract management process for your organization.

1. The Importance of Sales Contract Management

Effective sales contract management is vital for the success and sustainability of any business. It involves the processes and activities associated with the creation, execution, monitoring, and managing of contracts between a company and its customers or clients. A well-managed sales contract ensures that all parties involved are aware of their rights, obligations, and responsibilities, reducing the likelihood of disputes and misunderstandings.

2. Establishing Clear Communication Channels

Open and clear communication between the sales and legal teams is crucial for successful sales contract management. Both teams share a common goal of closing deals and generating revenue, but they often have different perspectives and priorities. By fostering regular communication and establishing open dialogue, you can bridge the gap between these teams and ensure that they work together seamlessly.

Regular meetings and collaborative contract review sessions provide opportunities to discuss priorities, address concerns, and resolve any roadblocks that may hinder the sales team from reaching their goals. By understanding the needs, processes, and work styles of the sales team, the legal team can provide valuable insights and assistance in navigating the contracting process more efficiently.

3. Leveraging Pre-Approved Templates

Sales teams often spend a significant amount of time on administrative work, taking away valuable selling time. One effective strategy to optimize sales contract management is to develop pre-approved contract templates. These templates, created in collaboration with the legal team, provide a standardized framework for sales contracts, reducing the time and effort required to draft new agreements.

By using pre-approved templates, sales teams can initiate contract drafting more easily and quickly. Additionally, the templates ensure compliance with internal company standards and regulatory requirements, mitigating the risk of non-compliance. Integrating these templates into a contract drafting tool or a customer relationship management (CRM) system further accelerates the contract creation process by automatically populating client data into the agreement.

4. Streamlining Approval Workflows

Approval workflows are critical for ensuring that key stakeholders have an opportunity to review and approve contracts before they are sent to customers for signature. However, jumbled and inefficient approval processes can lead to delays, errors, and frustrations among teams. To streamline approval workflows, consider implementing automation technologies that facilitate the smooth flow of contract reviews.

Automated approval workflows ensure that contracts reach the right people for input and review at the right time. By eliminating manual handoffs and automating reminders and notifications, you can significantly reduce bottlenecks and accelerate the approval process. These streamlined workflows enhance collaboration, improve visibility, and minimize the risk of contracts being delayed or overlooked.

5. Utilizing Milestone Alerts and Notifications

In addition to assisting with contract drafting and approval, the legal team can play a crucial role in customer retention. By setting up automated milestone alerts and notifications, sales teams can stay informed about contract renewal, renegotiation, termination, and other important events.

Automated alerts ensure that sales teams are aware of upcoming contract milestones and can take necessary actions in a timely manner. Whether it’s renewing a contract or addressing changes within a document, these notifications help sales teams stay proactive and maintain strong relationships with customers. By automating routine tasks, sales teams can focus on providing exceptional customer service and addressing customer needs without constantly monitoring for updates.

6. Measuring Contract Performance

To drive continuous improvement in sales contract management, it is essential to measure and analyze contract performance. By tracking key metrics and analyzing contract data, you can gain valuable insights into the effectiveness of your contracts and identify areas for improvement.

Metrics such as contract quantity, contract quality, contract maintenance costs, and average closing time provide valuable information about the performance and efficiency of your contracts. Regularly reviewing these metrics allows you to monitor progress towards your goals and identify opportunities for optimization. By measuring contract performance, you can make data-driven decisions, improve collaboration between sales and legal teams, and enhance the overall effectiveness of your sales contract management processes.

‍Image Source: FreeImages

5 Steps for Managing Sales Contracts

1. Audit Your Existing Sales Contract Management Process

The first step to creating an effective sales contract management process is to start auditing your existing processes to identify the bottlenecks, pain points, and challenges. This will ensure that the new approach you build will be foolproof, efficient, and promise excellent results.

Before we understand how to audit your current processes, ask yourself the following questions.

• Has your sales team ever found difficulty in sharing contracts with your clients?
• Has your sales team ever missed connecting with the clients for plan renewals?
• Did your sales team ever send a different version of a contract?
• Does your sales team encounter hurdles when searching for contracts or any other documents?

These are the sure signs that you need to audit your contract management processes. Follow the below-mentioned steps to get started.

• Identify the key stakeholders who are involved in your existing sales contract management process and learn more about their roles.
• Review the processes of contract creation, its review and approval, negotiation, and how it is sent and its status tracked. This will help you identify the areas that might be inefficient.
• Ask for feedback from your sales team members regarding the existing processes and capture suggestions for making potential improvements.

2. Invest in a Contract Management Tool

Leverage a contract management tool to manage your entire sales contract process online. Eliminate the hassles of spending hours drafting a contract, getting it approved by the key stakeholders, and sending it for signing to the customers.

Contract management software beats manual processes in so many ways. Let us quickly explore how it can improve your work processes.

• Create contracts and share them with your clients in just a few clicks. Track the progress of contract signing across all stages of its lifecycle.
• Store all necessary contract-related data online and ensure it can be easily accessed by team members and key stakeholders at all times.
• Reduce the contract approval time by automating the review process and improving its efficiency.
• Send real-time notifications to the stakeholders about contract reviews, expiration dates, contract negotiations, and more.
• Reduce the friction between the different teams by introducing seamless workflows and closing deals faster.

Improve your company’s operational efficiency using a system that helps you complete more work in less time.

3. Develop Pre-approved Templates

Create ready-to-use sales contract templates in advance that sales representatives can use to draft contracts and compliance agreements in no time. It will save them from the hassles of the complex contract creation processes and generate error-free contracts for the clients. Using contract templates will help in faster contract creation leading to better client experiences and more satisfied clients.

Setting up pre-approved templates will help sales representatives to send precise contracts to the clients with minimal involvement on the legal team. It will reduce unnecessary delays and follow-ups for both teams and boost process productivity.

Here are a few tips you can follow to ensure effective contract templatization.

• Identify the types of contracts that are often sent to most of your clients. These contracts would be the ideal ones to be standardized into templates.
• Start from scratch by looking up publicly available templates and collaborating with the relevant stakeholders. This will ensure you follow a sensible structure and include all the crucial details.
• Utilize simple and understandable language when drafting these templates. Replace complex wordings with easy words to ensure your clients understand the terms without any misunderstandings.
• Do a pilot test on these templates by letting the sales representatives use them. Gather their feedback and continue to refine your templates whenever required.

4. Configure Streamlined Approval Workflows

Every contract is usually reviewed and approved by the key stakeholders before they are sent to the clients for signatures. However, owing to the busy schedules of the various teams involved in this process, there is significant friction that can cause potential delays in sharing the contracts. Hence, introducing approval workflows and automating the said process is the need of the hour.

An approval workflow ensures that the entire process of reviewing and approving contracts is streamlined and accelerated. It eliminates the bottlenecks, reduces time wasted on manual follow-ups, and increases team collaboration.

Before setting up an approval workflow for your contracts, identify the pain points of your existing contract approval process. Next, recognize the key stakeholders and assign them various responsibilities in the approval process. Leverage your contract lifecycle management system (CLM) to create this workflow online and automate the same using conditional logic, allocating role-based permissions, and setting up real-time notifications.

5. Integrate Your CLM with CRM

Instead of letting your sales team use a contract management system for managing contracts and a customer relationship management system for managing the client separately, connect these platforms with the help of system integration and boost your sales team’s productivity.

The CLM-CRM integration will help your sales team in the following ways.

• Accurate contract creation – Integrating CRM with CLM ensures that your sales team has accurate data about the client as well as the right contract. They can create error-free contracts in no time and spend the saved time on closing the deals.
• Accelerated contract drafting – With CLM-CRM integration, sales representatives will be able to generate contracts without much effort. By inserting the client data from the CRM directly into CLM, they can speed up the entire contract creation process. This reduces the amount of time spent on manual tasks, such as data entry, file uploads, and more.
• Increased contract visibility – Every member of your sales team can access client information and important contract details at any point in time. It also helps in tracking the various revisions a contract may go through over its lifetime so that no crucial aspect of a contract gets overlooked.

6. Measure Contract Performance

Monitor and analyze the performance of your sales contract management processes from time to time. This will help you understand what is working for your company and what is not. It will help you identify the bottlenecks in your revamped processes and take measures to resolve them. Measuring contract performance will also help you gain insights into designing better contracts in the future.

Here are some of the crucial metrics that you must track are:

• KPIs for tracking contract efficiency, such as contract processing time.
• KPIs for monitoring contract effectiveness, such as the number of contracts created, contract renewal rates, and more.
• Annualized contract value (ACV) for measuring the value of all recurring contracts.
• KPIs for measuring contract risks, such as the number of expiring agreements, risk-prone signing, vendor fraud, and more.
• Time to Signature to measure the overall time taken from contract initiation to contract signing.

Monitoring these KPIs is crucial as it forms a strong basis for improving your contract management performance. It provides you with valuable information for optimizing your entire sales contract management processes.

Best Contract Management Software of 2024: Streamlining Contract Workflows

‍Image Source: FreeImages

Contract management is a critical aspect of business operations that often involves manual and time-consuming tasks. However, with the advancements in technology, businesses can now leverage contract management software to automate and streamline their contract workflows. In this article, we will explore the best contract management software of 2024 that can help businesses accelerate their contracting processes, automate approvals, and efficiently manage contracts.

1. ClickUp: Simplify Contract Management with ClickUp Docs

ClickUp is a comprehensive contract management software that offers a range of features to streamline and track the entire contract lifecycle. With ClickUp Docs, businesses can easily manage important documents and foster team collaboration. The software provides various contract management templates, document management capabilities, and contract storage to store, track, and manage contracts effectively.

One of the key features of ClickUp is its user-friendly interface, making it easy for contract managers and teams to navigate the platform. The software allows users to create tasks with custom statuses to track the progress of each contract. Additionally, ClickUp enables users to categorize all business contract-related details, such as signing date, department, and type of contract, to effectively manage contracts and visualize contract data.

ClickUp also offers powerful project management features, such as time-tracking, dependency warnings, and email integration, to improve contract management and tracking. With ClickUp Automations, businesses can streamline recurring tasks and free up more time for knowledge-intensive work. The software also provides contract analytics and detailed reporting, allowing teams to manage master service agreements, track contract performance, and monitor deadlines.

Pricing: ClickUp offers a Free Forever plan with limited features. Paid plans include Unlimited at $7/user per month, Business at $12/user per month, and Enterprise with custom pricing.

2. Congavia Conga: Harness the Power of AI with Conga

Conga is a contract management software that leverages AI-powered capabilities to simplify the contract lifecycle management process. With Conga Contract Intelligence, businesses can extract commercial terms from contracts and transform them into verified data for business users. This AI-powered feature enables businesses to quickly identify key terms and clauses in contracts, such as renewal dates, termination clauses, and pricing, facilitating informed decision-making.

The software also provides a secure contract repository to store and search for critical documents. With Salesforce integration, Conga enables users to create and deliver alert notifications to the right stakeholders directly from the contract management system. The contextual topic search and customizable dashboards make it easy to find information and track contract data.

While Conga offers a range of contract management features, some users have reported challenges with navigation and customization. However, the software’s integration with leading electronic signature platforms, such as Docusign, ensures a seamless e-signature process.

Pricing: Conga offers custom pricing based on specific business requirements.

3. DealHub: Simplify Contracting with DealRoom

DealHub is a contract management software that simplifies the contract management process by bringing all stakeholders to collaborate on one digital dashboard, DealRoom. With DealHub, businesses can generate legal documents, revise contracts, manage redlines, and provide real-time status and visibility. The software offers contract management templates for various types of agreements, streamlining the contract creation process.

DealHub’s contract management platform allows users to generate NDAs, MSAs, and other contracts in various formats, such as HTML, Word, and PDFs. The software also provides CRM integration with leading platforms like Salesforce, Freshworks, and Hubspot, allowing users to access all agreements and documents directly within their CRM. Customizable approval workflows ensure internal alignment before sending contracts to customers.

While DealHub offers a range of features, some users have reported challenges with the template creation interface and the lack of integration with popular e-signature tools. However, the software’s all-in-one solution provides a centralized workspace for contract management and collaboration.

Pricing: DealHub offers custom pricing based on specific business requirements.

4. Concord: Streamline Contract Negotiations with Concord

Concord is an all-in-one contract management system designed to streamline contract document management for businesses. The software offers features such as contract authoring, negotiation, and storage for both internal and external parties. With Concord, businesses can automate contract negotiation processes, eliminating the need for manual redlining and tracking changes.

Concord’s secure contract repository ensures that teams always have access to the most updated version of a contract. The software also offers e-signature capabilities, allowing users to easily and securely sign contracts with a few clicks. The platform provides real-time collaboration features, such as comments and chat, enabling internal reviewers, business teams, customers, and contract management vendors to communicate effectively.

While Concord offers a range of contract management features, some users have reported limitations in terms of customization options and the additional cost of adding unlimited users to contracts. However, the software’s intuitive interface and comprehensive dashboard for reporting and analytics make it a valuable tool for contract management.

Pricing: Concord offers three pricing plans: Standard at $17/user per month, Professional at $49/month, and Enterprise with custom pricing.

5. Trackado: Manage Contract Lifecycles with Trackado

Trackado is a contract management software that provides businesses with a comprehensive tool to manage the entire contract lifecycle. The software offers a contract repository to store and manage contracts effectively. With Trackado, businesses can set events and reminders for upcoming contract renewals, assign responsibilities to team members, and automate the contract review and approval process.

The workflow automation module in Trackado allows businesses to route contracts through the necessary review and approval processes before sending them to customers. The software also provides advanced search functionality with OCR to easily find contract details and integrates with GPT-3 to leverage AI for contract creation and clause simplification.

While Trackado offers valuable contract management features, some users have reported limitations in terms of searching and filtering using company names and the lack of integration with popular business sources like Microsoft Dynamics. However, the software’s focus on contract lifecycle management and its pricing options make it a viable option for businesses.

Pricing: Trackado offers a free plan and paid plans starting from $39/month.

6. GetAccept: Enhance Contract Management with GetAccept

GetAccept is a contract management software that provides organizations with pre-built templates and interactive proposals for smooth contract management. With GetAccept, businesses can collaborate with stakeholders to create an easy buying experience, reducing the time to close deals. The software offers an overview dashboard to manage contracts of all pending deals and evaluate which deals require immediate attention.

GetAccept’s contract management platform allows users to upload sales collateral and create mobile-responsive sales content using the built-in editor. The software also offers pre-built contract templates to streamline the proposal creation process. With native eSignature integration, users can easily sign contracts electronically and track their progress.

While GetAccept offers a range of contract management features, some users have reported challenges with sorting and filtering data for contract management. However, the software’s focus on interactive proposals and seamless e-signature capabilities make it a valuable tool for sales teams.

Pricing: GetAccept offers multiple pricing plans, including Essential at $15/user per month, Deal Room Professional at $39/user per month, Contract Room Professional at $49/user per month, and Full Suite Professional at $79/user per month.

7. ContractWorks: Simplify Contract Administration with ContractWorks

ContractWorks is a contract management software designed to help businesses manage multiple client projects and contracts. The software offers automated contract lifecycle management, improving transparency and providing alerts about crucial contract details and events. With ContractWorks, businesses can draft agreements in minutes, track contract renewals, and search for contract details easily.

ContractWorks’ contract management solutions provide a shared environment for relevant stakeholders to facilitate contract negotiations collaboratively. The software also offers advanced search functionality with OCR and integration with GPT-3 for contract creation and clause simplification. ContractWorks is particularly suitable for businesses that require compliance with government regulations and periodic audits.

While ContractWorks offers valuable contract management features, some users have reported limitations in terms of customization and bulk operations, such as archiving all expired contracts. However, the software’s focus on contract obligation management and its pricing options make it a viable choice for businesses.

Pricing: ContractWorks offers three pricing plans: Standard at $700/month, Professional at $900/month, and Premium at $2000/month.

8. Agiloft: Customize Contract Workflows with Agiloft

Agiloft is a contract management software that offers a fully customizable no-code platform for managing the entire contract lifecycle. The software provides dynamic clause libraries and templates to fasten the contract creation process. With Agiloft, businesses can easily find contract documents and details using the natural language search feature.

Agiloft’s contract management software allows users to create custom contract templates with conditional logic, ensuring that the final contract is tailored to specific requirements. The software also offers an intuitive interface and robust search functionality, enabling users to find contract data quickly. Agiloft’s customizable platform allows businesses to streamline their contract workflows and focus on strategic tasks.

While Agiloft offers valuable contract management features, some users have reported challenges with the initial learning curve and the lack of technology to identify duplicate agreements. However, the software’s customizable no-code platform and its focus on contract lifecycle management make it a valuable tool for businesses.

Pricing: Agiloft offers three pricing plans: Essentials, Advanced, and Premium, with custom pricing based on specific business requirements.

9. Outlaw: Streamline Contract Negotiations with Outlaw

Outlaw is a modern contract management software that simplifies the contract lifecycle for organizations. The software offers features such as templated document generation, contract-based redlining, real-time negotiation, and eSigning. With Outlaw, businesses can streamline contract drafting and negotiations, allowing their legal teams to focus on strategic work.

Outlaw’s contract management software enables users to create custom contract templates with dynamic clause libraries and conditional guardrails. The software provides real-time audit trails, version control, and notifications to maintain transparency and visibility. Outlaw also offers seamless integration with other applications, enabling users to access all contract-related data and documents in one place.

While Outlaw offers valuable contract management features, some users have reported challenges with court-related documents and sorting and filtering data for contract management. However, the software’s focus on contract authoring and its all-in-one solution make it a valuable tool for businesses.

Pricing: Outlaw offers custom pricing based on specific business requirements.

10. ContractSafe: Centralize Contract Management with ContractSafe

ContractSafe is a contract management software that provides businesses with a secure and centralized platform to manage their contracts. The software offers a dedicated repository to store, search, and track contracts from one place. With ContractSafe, businesses can set contract deadline reminders, assign tasks to team members, and easily access critical contract information.

ContractSafe’s contract management software ensures data security and compliance, with features such as encryption, malware and virus detection, and vulnerability tests. The software also provides customizable dashboard analytics and custom reports, allowing businesses to gain insights into contract performance and compliance. ContractSafe’s mobile access feature enables users to access contract data on any device, at any time.

While ContractSafe offers valuable contract management features, some users have reported challenges with dragging and dropping contracts into different folders and the need for training and explanation for certain features. However, the software’s focus on secure and centralized contract management and its pricing options make it a viable choice for businesses.

Pricing: ContractSafe offers four pricing plans: Basic at $329/month, Standard at $549/month, Professional at $779/month, and Enterprise at $999/month.

Conclusion

Effective sales contract management is crucial for the success and profitability of any business. By implementing strategies such as clear communication channels, pre-approved templates, streamlined approval workflows, milestone alerts, and contract performance measurement, you can optimize your sales contract management processes. Embracing automation technologies and leveraging contract management software can further enhance efficiency and productivity, allowing your sales team to focus on what they do best – closing deals and driving revenue. With these strategies in place, you can ensure that your sales contracts are managed effectively, mitigating risks, and maximizing business opportunities.

Remember, effective sales contract management is an ongoing process that requires continuous improvement and adaptation to changing business needs. By incorporating these strategies into your contract management practices, you can streamline your operations, foster collaboration between teams, and achieve greater success in your sales endeavors.

Although sales contract management seems like a challenging and time-consuming process, it can be streamlined for better efficiency and performance. You can revamp your existing processes by identifying recurring bottlenecks, automating manual tasks, and introducing seamless workflows to yield outstanding results. We are certain that you will follow the tips we mentioned in this blog to optimize your sales contract management process and boost your sales.

As businesses continue to rely on contracts for their operations, contract management software becomes essential for streamlining workflows and improving efficiency. The best contract management software of 2024 offers a range of features, including AI-powered contract management, self-service portals, automated document assembly, contract obligation management, connected systems, workflow automation, secure repositories, electronic signature integration, dashboard analytics, and mobile access.

Each software has its own unique strengths and limitations, catering to the specific needs of different businesses. By leveraging these contract management software tools, businesses can optimize their contract processes, reduce manual work, improve collaboration, and ensure compliance. Whether it’s ClickUp, Conga, DealHub, Concord, Trackado, GetAccept, ContractWorks, Agiloft, Outlaw, or ContractSafe, finding the right contract management software can revolutionize the way businesses manage their contracts.

Q&A Section:

1. Why is effective sales contract management crucial for businesses? Effective sales contract management ensures clarity, reduces disputes, and outlines obligations for all involved parties. It streamlines processes, minimizes delays, and helps maintain strong customer relationships, ultimately contributing to business success and profitability.

2. How does poor contract management impact businesses? Poor contract management can lead to revenue loss, legal issues, and damaged relationships. It can cause delays in deals, compliance issues, misunderstandings, and inefficient resource allocation, affecting the overall success of the business.

3. What role does communication play in sales contract management? Clear and open communication between sales and legal teams is vital. It aligns priorities, resolves conflicts, and ensures that contracts meet legal standards while fulfilling business objectives. Regular dialogue helps bridge gaps and enhances collaboration.

4. How can pre-approved templates improve contract management? Pre-approved templates standardize the contract creation process, reducing the time spent on drafting agreements. They ensure compliance, minimize errors, and empower sales teams to generate contracts efficiently, maintaining consistency and accuracy.

5. What benefits do automated approval workflows offer in contract management? Automated approval workflows streamline the review process, ensuring contracts reach the right stakeholders promptly. They reduce bottlenecks, eliminate manual handoffs, and enhance collaboration, leading to faster approvals and reduced contract cycle times.

6. Why is contract performance measurement important? Measuring contract performance provides insights into efficiency, risks, and areas for improvement. Key metrics help track contract processing time, renewal rates, value, and risks, aiding in optimizing processes and adapting to evolving business needs.

7. Why is contract management software important for businesses? Contract management software streamlines processes, automates workflows, and centralizes contract data, reducing manual tasks and errors. It enhances collaboration, ensures compliance, and provides insights for informed decision-making, ultimately boosting efficiency and mitigating risks.

8. How does contract management software improve workflow efficiency? Contract management software automates tasks like document storage, contract creation, approvals, and alerts, reducing manual effort and time spent on administrative tasks. It centralizes information, enables collaboration, and offers insights to expedite contract lifecycles.

9. What are some key features to consider in contract management software? Essential features include document management, templates, e-signatures, search functionality, integrations, analytics, and customizable workflows. Advanced functionalities like AI-driven contract intelligence, automated notifications, and CRM integration enhance efficiency further.

10. What challenges might businesses face when adopting contract management software? Challenges include initial integration and learning curves, customization limitations, issues with navigation or user interface, and potential difficulties in data sorting or filtering. Some platforms might require additional training or explanation for certain features.

11. How do these software solutions help with compliance and risk management? Contract management software ensures adherence to regulatory standards by maintaining a centralized repository, tracking contract deadlines, and offering encryption and security measures. It aids in identifying risks by providing analytics and insights into contract performance.

12. Which factors should businesses consider when choosing contract management software? Businesses should assess their specific needs, scalability, ease of use, integration capabilities, security measures, pricing models, and support options. Customizability, mobile access, and the ability to align with existing workflows are also crucial factors to consider.

The post Effective Sales Contract Management: Strategies for Success appeared first on DMNews.

During this transition, numerous OpenAI employees, including Murati, signed a letter threatening to leave unless Altman was reinstated. After negotiations, Altman was reinstated, Murati returned to her CTO role, and the company welcomed new board members.

Behind the scenes

Sam Altman, the former CEO of OpenAI, had held the position until his sudden dismissal, a decision that the board of directors hasn’t publicly disclosed the specific reasons behind. However, the intriguing twist in this narrative came shortly after Altman’s firing, as he was rehired as the CEO of OpenAI merely days later.

The board, while reinstating Sam Altman, didn’t provide any detailed rationale for this unexpected reversal. Sam Altman himself has maintained a degree of discretion regarding the circumstances surrounding his initial termination, deferring any discussion to an upcoming independent review led by the new board chaired by Bret Taylor.

The firing and subsequent rehiring of Sam Altman at OpenAI have sparked widespread discussions within the tech industry, leaving many curious about the undisclosed factors that prompted these dramatic shifts in leadership.

Leadership changes

Despite the lack of clarity surrounding Altman’s firing and rehiring, what remains evident is the board of directors’ conviction that a change in the company’s top leadership was imperative. Altman’s reinstatement, on the other hand, suggests a reconsideration by the board, but the specific reasons for this change of heart remain elusive.

The sudden leadership changes at OpenAI underscore the challenges that organizations face when navigating shifts in leadership. Transparent and well-communicated decision-making processes are essential to address the uncertainties that arise during such transitions.

In the case of OpenAI, the lack of transparency surrounding Altman’s firing and rehiring has led to speculation and uncertainty within the tech community.

OpenAI advancements

In the midst of this leadership turmoil, OpenAI continues to stand by its mission of developing AI in a manner that prioritizes safety and benefit. The organization’s commitment to ethical AI development remains unwavering, despite the controversies surrounding its CEO’s abrupt changes in status.

It’s important to note that OpenAI recently achieved a breakthrough in AI with the development of the Q* algorithm. However, whether this breakthrough is connected to Altman’s firing and subsequent rehiring remains unclear.

The Q* algorithm, an artificial intelligence algorithm developed by OpenAI, has demonstrated its capability to solve math problems beyond those included in its training data. While still in the research phase and not yet commercialized, this achievement underscores OpenAI’s ongoing success in advancing AI technology responsibly.

Ronn Torossian is Founder & Chairman of 5WPR.

Featured image provided by Google DeepMind; Pexels; Thanks!

The post OpenAI’s Decision to Fire and Rehire Sam Altman Sparks Controversy; Raises Questions appeared first on DMNews.

IPG’s Q3 Performance

IPG recorded a total revenue of $2.68 billion in the third quarter of 2023, including billable expenses, which was a slight increase from $2.64 billion in Q3 2022. However, the net revenue, which excludes billable expenses, stood at $2.31 billion, reflecting a modest 0.6% growth compared to the same period last year. For the first nine months of 2023, IPG’s total revenue was $7.87 billion, slightly lower than the $7.94 billion generated in the corresponding period in 2022. The net revenue for the first three quarters of 2023 was $6.81 billion, indicating a year-over-year decrease of 1.2%.

Factors Influencing IPG’s Q3 Earnings

IPG attributes the lower-than-anticipated earnings to a decline in client activity in the tech and telecom sectors, as well as macroeconomic concerns among marketers. These factors have led to the delay of projects and sales cycles, impacting IPG’s revenue performance. Despite these challenges, IPG’s disciplined management and contributions from various sectors have helped the company navigate through the tough quarter. Media offerings, healthcare sector investments, sports and experiential marketing, and public relations have all played a role in keeping the company afloat.

IPG’s Growth Strategies and Commitment

Despite the lower-than-expected earnings, IPG remains focused on its growth strategies and committed to closing the year on a strong note. The company continues to provide compelling offerings that help marketers achieve their business objectives. This commitment has translated into strong new business success for IPG throughout the year. Looking ahead to 2024, IPG anticipates that these new business wins will provide tailwinds for the company’s growth. Additionally, IPG emphasizes its long-standing commitment to capital returns, which remains a priority going forward.

Positive Outlook for IPG

Despite the challenges faced in Q3, IPG maintains a positive outlook for the future. The company firmly stands by its previously stated full-year margin goal of 16.7% and expects organic growth in the fourth quarter to reach 1%. There are several factors contributing to this optimism. Firstly, IPG’s new business growth and an improving economic outlook are expected to drive revenue growth. Secondly, the company has successfully managed its operating expenses, which decreased by 1.1% in the third quarter and 0.4% over the first nine months of 2023.

UM Media Agency Named Global Media Agency of Record for General Mills

In a positive turn of events, IPG’s UM media agency has been appointed as the global media agency of record for General Mills. UM will handle strategy, planning, buying, analytics, performance, and commerce across 36 markets for the renowned consumer goods company. This significant win showcases IPG’s continued ability to secure high-profile clients and expand its reach in the industry.

Launch of Real ID in the Cloud

IPG’s recent launch of Real ID in the Cloud demonstrates the company’s commitment to innovation and staying ahead of industry changes. Real ID is an identity resolution application that enables brands to integrate scattered data points and create holistic customer views using data assets from Acxiom. With the impending deprecation of third-party cookies, marketers are increasingly paying attention to identity solutions like Real ID to maintain effective targeting and personalization strategies.

See first source: Marketing Dive

FAQ

What were IPG’s Q3 2023 revenue figures, and how did they compare to the same period in 2022?

IPG reported total revenue of $2.68 billion in Q3 2023, a slight increase from $2.64 billion in Q3 2022. However, net revenue, excluding billable expenses, grew by 0.6% to $2.31 billion.

What was IPG’s total revenue for the first nine months of 2023, and how does it compare to 2022?

IPG generated $7.87 billion in total revenue for the first three quarters of 2023, slightly lower than the $7.94 billion recorded in the same period in 2022. Net revenue for the first three quarters of 2023 was $6.81 billion, reflecting a year-over-year decrease of 1.2%.

What were the key factors influencing IPG’s Q3 earnings performance?

IPG attributes the lower-than-expected earnings to a decline in client activity in the tech and telecom sectors and macroeconomic concerns among marketers. These factors led to project delays and extended sales cycles, impacting revenue.

How has IPG managed to navigate through the challenges in Q3?

IPG’s disciplined management and contributions from various sectors, including media offerings, healthcare investments, sports and experiential marketing, and public relations, have played a role in sustaining the company during the challenging quarter.

What are IPG’s growth strategies, and how committed is the company to them?

Despite Q3 challenges, IPG remains committed to its growth strategies and providing compelling offerings to help marketers achieve their goals. The company anticipates that new business wins will drive growth in 2024.

What is IPG’s outlook for the future, and what factors contribute to its optimism?

IPG maintains a positive outlook, with a full-year margin goal of 16.7% and expectations of 1% organic growth in Q4. Factors contributing to this optimism include new business growth, an improving economic outlook, and effective management of operating expenses.

What significant client win has IPG recently achieved?

IPG’s UM media agency has been appointed as the global media agency of record for General Mills. UM will handle various aspects, including strategy, planning, buying, analytics, performance, and commerce across 36 markets for General Mills.

What is the significance of IPG’s launch of Real ID in the Cloud?

IPG’s launch of Real ID in the Cloud demonstrates the company’s commitment to innovation and adapting to industry changes. Real ID is an identity resolution application that helps brands integrate data points for holistic customer views, particularly valuable as third-party cookies are deprecated.

Featured Image Credit: AbsolutVision; Unsplash – Thank you!

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Media hype and misinformation around the use of weight loss medications reached an all-time high this past year. Companies like Found have entered the discussion to reach people caught up in an unhealthy diet culture and show them a better way: a personalized approach that considers someone’s life and biology.

To bring awareness to their mission, Found partnered with CōLab, a creative studio reimagined for startups. Together, the teams launched a new brand campaign – “Not for Every Body – which features a 30-second video ad about weight loss fads that might work for some, but aren’t for everyone. The end result is humorous and relatable.

“Weight loss is already a stressful topic to talk about which is why we chose a direction infused with humor and playfulness,” said CōLab Executive Creative Director Salih Abdul-Karim. “We wanted to have a good laugh about all the eccentric things people do to shed those pounds, but in a down-to-earth way to emphasize that each of us is unique and special. Found is here to help people find the weight loss solution that’s right for them.”

As one of the largest medically-supported weight care clinics in the country, Found takes an evidence-based approach to helping over 200,000 members achieve a healthy and sustainable weight. The company designs personalized treatments around every factor that make people unique, including their biology, medical history and current lifestyle. People interested in the Found program must complete a survey on the Found website with questions about their goals before being offered a membership path.

Sarah Jones Simmer, the CEO at Found, explains, “Most people don’t fail at losing weight, the weight loss industry fails them. A one-size-fits-all approach to weight loss won’t work. In other areas of healthcare, we recognize that treatment needs to be tailored to the individual. We’re living through an era where the role of medication in a weight loss journey is increasingly understood and accepted – and that’s something we want to celebrate. In parallel, we need to recognize that each individual’s journey is unique and the tools that work for some – whether that’s certain nutrition regimes, movement routines, or medications – won’t work for everyone. Found’s comprehensive, clinician-designed program incorporates medication interventions when appropriate, as well as guidance around lifestyle change, equipping members with the tools they need to take control of their weight and health.”

The “Not for Every Body” brand campaign is rooted in a simple insight: no single diet works for everyone. “We’ve all tried diets or exercise programs that just don’t fit,” said CōLab Managing Director Brian Wakabayashi. “Found is different. They personalize the program around your individual biology. Our strategy with the campaign was to tell that simple story in a relatable way.”

The brand campaign launched in early October in select U.S. markets, with digital ad units running across several platforms, including Roku, Facebook, Instagram, Youtube, Reddit, The Trade Desk and Nextdoor, as well as podcasts and streaming audio on Pandora. It is currently slated to run through the week of November 19.

The campaign was brought to life by a group of partners. In addition to working with CōLab, Found worked with media agency Media by Mother and creative production company Near Future. List of credits:

CōLab

• Brian Wakabayashi, Managing Director and Head of Strategy
• Maria Hwang, VP, Growth Marketing
• Diane Chour, VP, Growth Marketing
• Michelle Ha, Operations Director
• Salih Abdul-Karim, Executive Creative Director
• Yu Rong, Product Design Lead
• Kyle Macy, Brand Design Lead
• Ben Chute, Product and Insights Lead
• Sadhika Johnson, Intelligence Lead
• Leejay Abucayan, Principal Presentation Designer
• Erick Kwiecien, Producer
• Vero Maldonado, Copywriter/Content Strategy Lead
• Chris Callahan, Brand Strategy Director
• Andy Holdeman, Copywriter
• David Roth, Copywriter

Found

• Sarah Jones Simmer, CEO
• Sean Lopano, Creative Director
• Elizabeth Fuller, Brand Marketing

Media by Mother

• Tara Grimes, Director of Planning
• Bana Amare, Director of Activation
• Victoria Fortnum, Head of Project Management
• David Gaines, CEO

Near Future

• Jason Jurgens, Executive Producer/Creative Director
• James Locke, Executive Producer/Creative Director
• Erin Stevens, Lead Producer
• Chris Miller, Producer, Video
• Christine Busby, Producer, Photography
• Adam Young, Production Manager
• Holly Fischer, Post Producer
• Amber Ceccola, Copywriter
• Sam Merrigan, Designer

Photography

• Roger Kisby, Photographer
• Brian Kendall, Assistant Director
• Deb Dapalito, Props / Wardrobe Stylist
• Danielle Calodney, Director
• Stacy Toyama, Director of Photography
• Chris Galdes, Gaffer
• Todd Stoneman, Key Grip
• Jackie Scott, Production Designer
• Anya Zebroski,  Wardrobe Stylist

Video

• Danielle Calodney, Director
• Stacy Toyama, Director of Photography
• Chris Galdes, Gaffer
• Todd Stoneman, Key Grip
• Jackie Scott, Production Designer
• Anya Zebroski, Wardrobe Stylist

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The Importance of Real-World Exposure

Senior year capstone projects for UVU’s digital marketing major have historically involved student collaboration with area businesses. While this effort saw some success, it soon became apparent that no single endeavor could provide students with the comprehensive education they would need to succeed in the competitive job market. Experts in the field and university alums told the administration that graduates without prior work experience were more likely to be offered internships than full-time jobs.

The Green House, Now Presenting…

UVU opened The Green House in the spring of 2022 to provide students with more extensive hands-on experience. About 18 students are hired each term to work at this student-run agency, where they can earn money while gaining experience in the field and exposure to real-world marketing challenges (source). Students can improve their knowledge of digital marketing by working on real-world campaigns for paying clients.

Organizational Form and Guidance

Professor David Przybyla oversees the daily operations of the Green House and acts as a mentor and guide to the student interns. Six working businesspeople, many of whom are UVU alums, also lend their support and expertise to the organization (source). By working together, teachers and students can better monitor each other’s progress and offer constant feedback on projects.

The Green House requires its student workers to put in at least 20 hours per week in person and pays them the university minimum wage of $12.75. There is a project manager and a communications manager in charge of the two groups of five. Internships for students at lower levels give them exposure to and mentoring from those at higher levels.

Services to Clients and Teamwork

The Green House’s Fertilizer Package is a twelve-week program. Reputation management, SEO, social media, and paid media audits are all a part of this all-inclusive package. The Green House offers a wide variety of services to guarantee that each client receives an integrated marketing strategy designed specifically for them.

In order to better serve its customers, The Green House has collaborated with other areas of the business school. For instance, in order to find new customers, they worked with the UVU capstone sales course. Students in the sales program at The Green House are required to make a sale to the nonprofit in order to graduate, so the partnership benefits both organizations.

Developing Capabilities and Widening Access to Resources

Students from other courses, such as social media and content writing, contribute their skills to The Green House in addition to the core teams working on client projects. By working together, more students can get real-world experience in their fields of study and a wider range of services can be provided (source).

Persistence and Obstacles

Despite all of The Green House’s accomplishments, maintaining adequate funding has proven difficult. Professor Przybyla seeded the organization with his own funds, and since then, the agency’s growth has been supported in large part by grants secured by the department’s partners. The Green House also provides a money-back guarantee to reassure customers that investing in student-led projects is risk-free.

Turnover is high because The Green House places a premium on preparing students for careers in marketing. Three times a year—at the end of each semester and in the summer—students are hired. As the agency grows, it will become increasingly important to attract and retain talented new employees, as well as to provide them with the proper training (source).

The Growth of Capabilities

Over the past 18 months, The Green House has provided marketing consulting services to more than 50 businesses across a wide range of sectors (source). Sixty undergraduates have participated in paid internships at the agency, with 75 percent having little to no relevant work experience. In addition, 3 in 10 interns identify as people of color and 3 in 10 are first-generation college students (source).

The Green House is dedicated to helping students grow in all areas of their development, not just technical ones. Professor Przybyla stresses the significance of students’ being ready for both entry-level work and future career advancement. Students learn how to solve real-world problems and conduct themselves professionally by working directly with clients (source).

See first source: Inside Higher Ed

FAQ

Q1: What is The Green House?

A1: The Green House is a student-run digital marketing agency at Utah Valley University (UVU) established to provide students with hands-on experience in the field of digital marketing.

Q2: Why was The Green House created?

A2: The Green House was created to address the need for students to gain practical experience in marketing. Research showed that practical experience is highly valued by hiring managers, and UVU recognized this gap in the market.

Q3: How does The Green House benefit students?

A3: The Green House offers students the opportunity to work on real-world marketing campaigns for paying clients. This allows them to gain valuable experience and exposure to marketing challenges, enhancing their knowledge of digital marketing.

Q4: Who oversees The Green House?

A4: Professor David Przybyla oversees the daily operations of The Green House and serves as a mentor to student interns. Additionally, six business professionals, many of whom are UVU alumni, provide guidance and support.

Q5: What services does The Green House offer?

A5: The Green House offers a comprehensive “Fertilizer Package” that includes reputation management, SEO, social media, and paid media audits. They provide customized marketing strategies for each client.

Q6: How does The Green House collaborate with other departments?

A6: The Green House collaborates with other areas of the business school to find new clients. They work with the UVU capstone sales course, benefiting both organizations and expanding their client base.

Q7: How do students from different courses contribute to The Green House?

A7: Students from various courses, including social media and content writing, contribute their skills to The Green House, allowing a broader range of services and more students to gain real-world experience.

Q8: How is The Green House funded?

A8: The Green House initially received funding from Professor Przybyla’s own funds. It continues to be supported by grants secured by the department’s partners. They also offer a money-back guarantee to reassure customers.

Q9: What is the turnover rate at The Green House?

A9: The Green House experiences high turnover due to its focus on preparing students for marketing careers. Students are hired three times a year, emphasizing the need to attract and retain new talent and provide proper training.

Q10: What has The Green House achieved so far?

A10: Over the past 18 months, The Green House has provided marketing consulting services to more than 50 businesses, with 60 undergraduates participating in paid internships. They are dedicated to students’ overall development, preparing them for entry-level work and future career advancement.

Featured Image Credit: Sam Balye; Unsplash – Thank you!

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In this article, we delve into the top SEO agencies and services that specialize in optimizing the online visibility of real estate businesses.

From enhancing search engine rankings to driving organic traffic, these industry-leading experts are poised to help real estate professionals thrive in the digital landscape.

Why you should trust us

At DM News, our commitment to providing reliable and valuable information is unwavering. Our dedicated team of writers and researchers is deeply immersed in the real estate and digital marketing industries, ensuring that our content is thoroughly informed and up-to-date.

We collaborate closely with industry experts, conduct meticulous research, and analyze relevant data to present you with a comprehensive overview of the top SEO agencies and services for the real estate sector. Our goal is to empower you with the insights you need to make informed decisions that will positively impact your real estate business’s online presence.

We take pride in our rigorous review and verification process, which ensures the accuracy and credibility of the information we present. Our content is designed to provide a balanced perspective, highlighting the strengths and expertise of the SEO agencies and services we feature.

Transparency is a cornerstone of our approach. Our content is free from bias, and we prioritize objectivity to ensure that you receive an unbiased view of the options available to you. Our aim is to equip you with the knowledge necessary to make the right choices that will contribute to the success of your real estate endeavors in the digital realm.

When it comes to selecting SEO agencies/services for real estate, you can trust DM News to deliver reliable, trustworthy, and insightful information that will guide you in making informed decisions.

Top SEO Agencies for Real Estate

Agency 1: Straight North

Straight North, headquartered in Downers Grove, Illinois, USA, is a prominent marketing agency that has been an industry leader since its establishment in 1997.

Boasting a substantial presence, the agency has cultivated a workforce exceeding 100 dedicated employees. A true powerhouse in internet marketing, Straight North offers a comprehensive suite of services designed to elevate businesses’ online reach and catalyze sales growth.

At the core of their offerings, Straight North excels in internet marketing solutions, seamlessly weaving together strategies such as SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising with the art of web design and development. Embodying a results-oriented ethos, the agency remains steadfast in its pursuit of tangible accomplishments for its clients.

Backed by a diverse team of specialists, Straight North exhibits unparalleled versatility, readily addressing a wide spectrum of promotional needs across industries and company sizes. Straight North is an agile and trusted partner from inception to implementation, committed to delivering measurable results that propel businesses to new heights in the digital landscape.

Agency 2: Adogy

Adogy, a fresh and vibrant SEO and media placement agency, was founded in 2022 and is headquartered in Columbia, MO. With a clear focus on enhancing industry authority, this agency is making its mark in PR and SEO placements.

What makes Adogy stand out is its strong commitment to helping clients not only improve their online visibility but also establish themselves as trusted voices within their industries. Collaborating with renowned publications like Forbes, Entrepreneur, Inc, and Readwrite, Adogy secures placements that drive traffic and position clients as influential figures.

Whether you’re a small startup or a big player, Adogy welcomes brands of all sizes with a shared vision of making a positive impact. By leveraging their expertise, Adogy helps brands elevate their industry presence through strategic PR and SEO placements, opening doors to becoming recognized leaders in their fields.

Agency 3: SmartSites

SmartSites is a leading digital marketing agency operating in the United States and specifically located in Paramus, New Jersey. The company was founded in the year 2011. With a team size of around 50-249 experts, it is a medium-sized enterprise.

SmartSites specializes in website design and development, as well as search engine optimization (SEO) and pay-per-click advertising (PPC). The services offered by the company are aimed at helping businesses effectively engage with their targeted audiences online, while increasing their online visibility and improving their online branding efforts.

Their team is comprised of adept professionals devoted to creating innovative, effective digital marketing strategies that drive significant returns on investment.

Agency 4: Netpeak

Netpeak is a tech company that specializes in search engine optimization (SEO), pay-per-click (PPC) advertising, and web development. It was established in 2006 and is headquartered in Kharkiv, Ukraine. As per its size, the company has over 200 professionals on its team that provide innovative solutions to its clients. The team size tells about the scalability and the company’s capacity to handle multiple projects concurrently.

Netpeak has a reputation for helping businesses to increase their online visibility, attract more potential customers, and achieve better conversion rates by utilizing their expertise in SEO, PPC, and web development. Their client base is broad, catering to a range of businesses from start-ups and medium-sized companies all the way through to well-established corporations.

Using a data-driven and client-oriented approach, they have been successful in meeting and exceeding their clients’ business objectives and needs.

Agency 5: Online Marketing Gurus

Online Marketing Gurus is an established digital marketing agency based in Sydney, Australia. The company was founded in the year 2012. The company currently employs around 100-200 skilled professionals dedicated to delivering the best in the field of digital marketing.

Online Marketing Gurus is known for its proficiency in providing analytical and data-driven digital marketing solutions. Their services span across a range of areas in digital marketing including SEO (Search Engine Optimization), SEM (Search Engine Marketing), social media advertising and content marketing. The company focuses on detail-oriented, personalized marketing strategies tailored to the specific needs of their clients, with the objective of enhancing web visibility, consumer engagement, and revenue generation.

The team at Online Marketing Gurus is composed of experts in the field, each possessing specialized knowledge and experience enabling them to deliver sustained results for their clients.

Agency 6: REQ

REQ, headquartered in Washington, D.C., has amassed 15 years of experience as a leading digital marketing agency. With a company size ranging from 50 to 250 professionals, REQ has established a notable presence in the industry. Renowned for its expertise in Branding and UX-focused SEO, REQ has successfully catered to an impressive clientele that includes iconic landmarks such as The Empire State Building and Golden Gate Hotel & Casino.

REQ’s strategic prowess lies in harnessing the power of branding and user experience to optimize search engine visibility. Boasting a team of adept professionals, REQ excels in crafting innovative digital marketing solutions that amplify online engagement and bolster branding efforts. Their comprehensive approach ensures that businesses effectively connect with their target audiences while enhancing their online presence.

With a commitment to data-driven strategies and a client-oriented approach, REQ has achieved significant success in helping businesses elevate their online visibility, attract potential customers, and enhance conversion rates. Their broad client base, ranging from start-ups to well-established corporations, attests to their ability to cater to diverse business needs. REQ’s exceptional track record in meeting and exceeding clients’ business objectives showcases their capacity to deliver tangible results through their expertise in SEO, PPC advertising, and web development.

Agency 7: ReachLocal

Based in Woodland Hills, California, ReachLocal is a premier marketing agency that has been making waves since its inception. Established in 2004, the agency has evolved into a formidable force, boasting a remarkable workforce exceeding 500 professionals.

A trailblazer in its field, ReachLocal specializes in providing tailored Local SEO solutions for small businesses, with notable success stories like CuliQuip and TGM Associates in the real estate sector.At its core, ReachLocal’s expertise lies in harnessing the power of Local SEO to uplift businesses, especially within the real estate domain.

Their portfolio includes impactful projects that have invigorated local real estate enterprises, such as CuliQuip and TGM Associates. The agency’s strategic approach ensures heightened online visibility and prominence for such businesses, cementing their presence within their local communities.

With an impressive array of professionals on board, ReachLocal effortlessly navigates the intricacies of local search optimization, enabling small businesses to stand out and thrive. As a steadfast partner, ReachLocal prides itself on delivering exceptional results that empower real estate small businesses to flourish in the ever-expanding digital landscape.

Agency 8: Jives Media

Situated in the vibrant hub of San Francisco, California, Jives Media is an innovative marketing agency that has been leaving its mark since its establishment. With a modest yet dynamic team ranging from 10 to 50 experts, Jives Media has emerged as a trailblazer in the industry.

Renowned for its prowess, the agency specializes in the art of crafting compelling Video Production and cutting-edge UX Design strategies tailored for SEO success, as exemplified by its work with clients like LBI Living and Gulf Living Group.Central to its mission, Jives Media excels in creating captivating Video Production and sophisticated UX Design that seamlessly interweave with the fabric of SEO.

Jives Media’s remarkable portfolio includes collaborations with LBI Living and Gulf Living Group, where their innovative approach has amplified online visibility and engagement. By skillfully harmonizing these disciplines, Jives Media empowers businesses to not only attract but also retain their online audience, fostering lasting connections.

With a tightly-knit team of skilled professionals, Jives Media navigates the intricate realm of video and design, ensuring that businesses achieve remarkable SEO-driven outcomes. As a dedicated partner, Jives Media thrives on propelling brands forward, forging a digital landscape where Video Production and UX Design converge harmoniously to deliver impressive and lasting results.

Agency 9: Lyfe Marketing

Hailing from the dynamic city of Atlanta, Georgia, Lyfe Marketing stands as a dynamic marketing agency that has garnered attention since its inception. Boasting a nimble and proficient team of 10 to 50 specialists, Lyfe Marketing has carved a niche for itself in the industry.

Distinguished for its expertise, the agency specializes in a unique blend of Social Media Marketing and SEO strategies, seamlessly demonstrated through its collaborations with clients like University Realty and Mastermine Investments, LLC.At its core, Lyfe Marketing excels in harmonizing the realms of Social Media Marketing and SEO, resulting in a dynamic and impactful approach.

The agency’s impressive portfolio showcases successful partnerships with notable clients including University Realty and Mastermine Investments, LLC. By weaving these disciplines together, Lyfe Marketing transforms businesses’ online presence, fostering meaningful engagement and enhancing visibility.

With a dedicated team of adept professionals, Lyfe Marketing expertly navigates the intricacies of social media and search optimization, fueling brands’ journeys to digital success. As a committed collaborator, Lyfe Marketing is driven by the mission to create an online landscape where Social Media Marketing and SEO seamlessly merge, culminating in tangible and enduring outcomes that set brands apart.

Agency 10: ChatterBuzz Media

Hailing from the vibrant city of Orlando, Florida, ChatterBuzz Media emerges as a dynamic marketing agency that has flourished over 12 years of operation. With a compact yet dedicated team comprising of around 10 experts, ChatterBuzz Media has etched its reputation in the industry.

Distinguished by its expertise, the agency specializes in a seamless fusion of Technical SEO and Paid Search strategies, exemplified through its impactful collaboration with the Orlando Regional Realtor Association.At its core, ChatterBuzz Media excels in melding Technical SEO and Paid Search into a cohesive and potent strategy. The agency’s impressive portfolio features a successful alliance with the Orlando Regional Realtor Association, where their integrated approach has amplified online visibility and engagement.

By intricately intertwining these facets, ChatterBuzz Media elevates businesses’ digital presence, delivering targeted and measurable results.

Guided by a team of adept professionals, ChatterBuzz Media deftly navigates the complexities of technical optimization and paid advertising, driving brands towards digital triumph. As a steadfast partner, ChatterBuzz Media embodies a commitment to forging a landscape where Technical SEO and Paid Search converge harmoniously, cultivating outcomes that resonate and endure for businesses seeking to stand out in the digital arena.

How We Picked

Our selection process for identifying the top SEO agencies and services for the real estate industry is thorough and meticulous. We understand the importance of making informed choices to optimize your online presence, and that’s why we adhere to a rigorous set of criteria when evaluating and ranking these agencies.

• Expertise in Real Estate: We prioritize agencies that demonstrate a deep understanding of the real estate industry. Each agency’s track record and experience in working with real estate clients are crucial factors in our assessment.
• Proven Results: We examine the tangible results and outcomes that SEO agencies have achieved for their real estate clients. This includes improvements in website traffic, search engine rankings, lead generation, and overall online visibility.
• Customized Strategies: The ability to tailor SEO strategies to the unique needs of the real estate sector is a key consideration. We look for agencies that develop and execute personalized SEO approaches that address the challenges and opportunities specific to the real estate industry.
• Innovative Techniques: Our evaluation includes an assessment of the innovative techniques and practices employed by the agencies. We seek out those that stay updated with the latest trends and tools in SEO, ensuring that they can provide cutting-edge solutions.
• Client Feedback: Positive client feedback and testimonials play a crucial role in our selection process. We take into account the experiences and satisfaction levels of real estate clients who have worked with these agencies.
• Transparency and Communication: Clear communication and transparency in reporting are vital aspects of a successful partnership. We assess agencies based on their ability to provide transparent reporting, regular updates, and effective communication with clients.
• Ethical Practices: We prioritize agencies that adhere to ethical and white-hat SEO practices. Any history of unethical or questionable tactics may lead to the exclusion of an agency from our list.
• Industry Recognition: Awards, accolades, and industry recognition are also considered as indicators of an agency’s excellence and commitment to delivering exceptional SEO services.
• Range of Services: The comprehensiveness of the agency’s service offerings is evaluated. We consider whether the agency provides a wide range of SEO services tailored to different aspects of the real estate industry.
• Value for Investment: Our selection process takes into account the cost-effectiveness of the services provided. We aim to identify agencies that offer a strong return on investment for real estate professionals.

By meticulously assessing agencies against these specific criteria, we ensure that our list of the top SEO agencies and services for real estate is a reliable and comprehensive resource that can guide you toward making informed decisions for your digital marketing strategies.

Frequently Asked Questions

Q1: Why is establishing an online presence important for real estate professionals?

A1: In today’s competitive real estate landscape, a robust online presence is crucial for success. As potential buyers and sellers increasingly turn to the digital realm for property exploration, having a strong online visibility can help real estate professionals reach their target audience more effectively and drive business growth.

Q2: How can SEO agencies and services benefit real estate businesses?

A2: SEO agencies and services specialize in optimizing online visibility through strategies such as search engine optimization and paid search advertising. These experts can enhance your real estate website’s search engine rankings, drive organic traffic, and ultimately increase the chances of attracting potential clients and generating leads.

Q3: How does DM News ensure the reliability of its information?

A3: At DM News, we prioritize providing trustworthy and valuable information. Our dedicated team of writers and researchers has in-depth knowledge of both the real estate and digital marketing industries. We collaborate closely with industry experts, conduct thorough research, and analyze relevant data to present you with accurate and up-to-date insights.

Q4: What criteria are used to select the top SEO agencies/services for real estate?

A4: Our selection process involves collaborating with industry experts, conducting thorough research, and analyzing the capabilities and track records of various SEO agencies/services. We consider factors such as their expertise in real estate, their range of services, client testimonials, case studies, and overall industry reputation.

Q5: How do these SEO agencies/services cater to different business sizes?

A5: The featured SEO agencies/services cater to a wide range of business sizes, from small startups to well-established corporations. They offer tailored solutions that can be customized to meet the specific needs and objectives of businesses of varying sizes within the real estate sector.

Q6: What sets ChatterBuzz Media apart from other SEO agencies/services?

A6: ChatterBuzz Media specializes in a seamless fusion of Technical SEO and Paid Search strategies. This integrated approach enhances online visibility and engagement for real estate businesses. With a strong commitment to excellence and a track record of impactful collaborations, ChatterBuzz Media is well-equipped to help real estate professionals thrive in the digital landscape.

Q7: How can I get started with the SEO agency/service that best suits my real estate business?

A7: Once you’ve reviewed the information provided in this article, we recommend reaching out to the SEO agency/service directly. Contact their representatives to discuss your specific needs, goals, and budget. A consultation will allow you to gain a deeper understanding of how their services can benefit your real estate business and help you make an informed decision.

Conclusion

The top SEO agencies and services highlighted in this article are leading the way, equipping real estate professionals with the necessary tools to thrive in the digital world.

From strategic keyword optimization to engaging content creation, these agencies have demonstrated their ability to navigate the intricacies of the real estate sector and deliver tangible results. As you embark on your journey to enhance your real estate brand’s visibility and broaden your audience, consider partnering with one of these exceptional SEO agencies.

With their expertise by your side, you’ll be well-prepared to unlock the full potential of your real estate ventures, attracting potential clients and seizing new opportunities.

Featured Image Credit: Photo by Melanie Deziel on Unsplash; Thank you!

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The Growing Potential of Macau’s Market

Macau, known as the “Las Vegas of Asia,” is a vibrant destination with rich cultural heritage and tremendous growth potential. The region attracts millions of tourists each year, offering a unique blend of entertainment, hospitality, and culinary experiences. With its strategic location and close proximity to major cities in China, Macau has become a popular destination for both leisure and business travelers.

VS Media recognizes the immense opportunities that lie within Macau’s tourism and hospitality industry. By expanding its operations into Macau, the company aims to assist local businesses in elevating their online presence and driving tourism promotion efforts. With its robust network of talented content creators, VS Media is well-equipped to deliver impactful campaigns that resonate with target audiences, driving brand awareness and engagement.

VS Media’s Extensive Expertise in Digital Marketing

As a leader in managing a global network of digital creators, VS Media has a proven track record of success in connecting brands with the right influencers and effectively communicating their brand stories. Through its comprehensive suite of services, VS Media empowers and supports content creators by providing them with production facilities, training, funding, and marketing assistance. The company also bridges the divide between brands and creators, helping brands reach their target audience effectively.

In Macau, VS Media has formed a strategic partnership with MLink Limited, a local company specializing in providing hospitality services to visitors. This partnership enables VS Media to better serve local Macau clients, including the Macau Government, local hotel groups, and operators. By combining their strengths and resources, VS Media and MLink provide comprehensive solutions in digital marketing, content creation, and event management, further enhancing the reach of Macau’s tourism and hospitality industry globally.

Showcasing Macau’s Unique Offerings to a Global Audience

To demonstrate its capabilities and promote Macau’s unique attractions, VS Media recently hosted international creators Jeremy Jauncey, the Founder of Beautiful Destinations, and Pia Wurtzbach, Miss Universe 2015, in Macau. During their visit, they explored local attractions and heritage sites, promoting the beauty and uniqueness of Macau to their global audience. This collaboration exemplifies VS Media’s commitment to delivering innovative and effective digital marketing solutions.

Establishing a Dedicated Team in Macau

To cater to the specific needs of local clients in Macau, VS Media Holdings Limited will establish a dedicated team that works closely with MLink. This team will provide personalized assistance to local businesses, leveraging their expertise and resources to deliver innovative and impactful campaigns aligned with Macau’s branding objectives. By combining their deep understanding of the local market and global industry trends, the team will help Macau businesses reach a wider audience and achieve their marketing objectives.

The Future of VS Media in Macau

The expansion into Macau marks an important milestone for VS Media Holdings Limited. With its strong foundation built on achievements in other regions, the company is well-positioned to bring its industry-leading capabilities to Macau. By leveraging its extensive expertise in digital marketing, influencer engagement, and content creation, VS Media aims to unlock new opportunities for local businesses and contribute to the growth of Macau’s tourism and hospitality industry.

See first source: Yahoo Finance

FAQ

What is the significance of VS Media Holdings Limited’s expansion into Macau?

VS Media’s expansion into Macau signifies the company’s strategic move to leverage its expertise in digital marketing, influencer engagement, and content creation to support Macau’s tourism and hospitality industry, tapping into the region’s growth potential.

Why is Macau considered a promising market for VS Media?

Macau, often referred to as the “Las Vegas of Asia,” attracts millions of tourists due to its vibrant entertainment, hospitality, and cultural experiences. Its strategic location and popularity make it a promising market for VS Media to assist local businesses in promoting their offerings to a global audience.

What expertise does VS Media Holdings Limited bring to Macau’s market?

VS Media is a leader in managing a global network of digital creators and excels in connecting brands with influencers and content creators. The company offers a comprehensive suite of services, including production facilities, training, funding, and marketing assistance, to empower content creators and effectively communicate brand stories.

How will VS Media serve local Macau clients?

VS Media has formed a strategic partnership with MLink Limited, a local company specializing in hospitality services. Together, they provide comprehensive solutions in digital marketing, content creation, and event management to cater to the specific needs of local clients in Macau, including the Macau Government and local hotel groups.

Can you provide an example of VS Media’s recent efforts to showcase Macau’s attractions?

VS Media hosted international creators Jeremy Jauncey and Pia Wurtzbach in Macau to explore local attractions and heritage sites. Their visit aimed to promote Macau’s unique offerings to a global audience, showcasing the beauty and uniqueness of the region.

What is the future outlook for VS Media in Macau?

VS Media’s expansion into Macau represents an important milestone for the company. With its established track record and expertise, VS Media aims to unlock new opportunities for local businesses, contribute to the growth of Macau’s tourism and hospitality industry, and further strengthen its presence in the Asian market.

Featured Image Credit: Jimmy Woo; Unsplash – Thank you!

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Working with a link building agency can make it easier, faster, and more effective – but if you’re not careful, you could also set yourself up for a catastrophic failure.

The central question is: can you trust your link building agency?

An Introduction to Link Building

Link building is a digital marketing strategy that serves several purposes simultaneously. At the most basic level, you’re simply establishing links to internal pages of your website on the external websites of authoritative sources, preferably in your field.

These links have the power to pass authority to your website, making it more trustworthy in the eyes of search engines and rendering it more likely to rank highly in search engine results pages (SERPs).

Depending on the placement and anchor text of your link, it can also help you with increasing brand visibility. And it will certainly help you increase referral traffic, especially if you’re building links on sources with high traffic volume.

The trouble is, there are many ways that improper link building practices can hurt your brand. If you participate in spammy or unethical link building practices, it can harm your reputation directly and set you up for a manual Google penalty, which in extreme cases can negate all your other SEO progress.

The Problem of Trust

Most link building agencies are committed to effective, ethical practices. But because the stakes are somewhat high, you need to find an agency that you can trust.

Consider:

•       Work completion/follow-up. How can you be confident that this agency is actually placing the links they claim to build? Fortunately, this is something that’s easy to validate, as long as you’re willing to follow up. Even so, if your link building agency isn’t doing the work they claim to be doing, you could still lose a lot of time and money pursuing a more consistent workflow.
•       Ethics and best practices. If you want to be successful in link building, and preserve your reputation, you need to practice white hat link building and follow standard, accepted ethical practices. Not all link building agencies are equally devoted to maintaining these strict ethical standards, and even one ethical violation could be damaging to your brand.
•       Long-term support/reliability. Link building is a long-term strategy, and one that usually requires months of execution before it truly starts paying off. If your link building agency suddenly becomes unavailable, or if they drop you as a client, it could jeopardize the consistency of your campaign.
•       Reporting and results. Most link building agencies regularly report on your results/progress to demonstrate their effectiveness and prove their value. But if you can’t trust your link building agency, you’ll never be sure that these metrics are accurate.

Can You Trust Your Link Building Agency?

So can you trust your link building agency?

You can’t simply trust your gut in this situation. You need to do your due diligence and look at the following for each link building agency candidate:

•       Service descriptions and overall philosophy. Not all link building is equally valuable. Spamming links, exclusively going after low-hanging fruit, or disregarding the importance of quality content can all interfere with the effectiveness of your campaign. Pay close attention to service descriptions and the overall philosophies of the link building agencies you’re considering.
•       Industry reputation. You’ll also need to consider the industry reputation of each agency. What do other experts in the industry think about them? What are their practices usually like?
•       Results, ratings, and reviews. Next, you’ll want to take a deep dive into the agencies’ results, ratings, and reviews. In other words, how has this company performed in the past? Can they prove their results? Do past clients seem to think about this agency favorably?
•       Transparency and honesty. Does this agency seem transparent and honest? Do they try to hide or skew their internal processes or dodge your most critical questions?
•       Guarantees and assurances. Are there any guarantees or assurances in place? If something goes wrong with the link building strategy, will the agency take accountability for it?
•       Overall communication. Are you satisfied with the overall communication with this agency? Do you have a dedicated account representative? Do they answer your questions straightforwardly and honestly?

Whether you’re just getting started with a technical audit or you’ve been practicing SEO for more than a decade, it’s important to find a link building agency that’s both trustworthy and competent enough to help you succeed. Due diligence isn’t fun, and it can take some time to find a truly reliable partner, but your initial investments of time and money are likely going to pay off in your favor.

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