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Customer Experience
1414 posts
Online style customer behavior and targeting comes to the mall
This week’s National Retail Federation show at the Javitz Center was an expo into the future of shopping. Mutichannel…
Soccer may learn from European football star and style
On January 11 when European football star David Beckham made the startling announcement that he would join American Major…
Mercado 4.0 automates e-commerce merchandising
In an effort to provide knowledge, tools, and control to e-commerce merchandising managers, Mercado Software launched Mercado 4.0.…
The Killer Combo of Math and Persuasion
Response Mine, the search marketing firm in Atlanta, appears to be continuing on a healthy growth path. When…
Kind Words About DM News from Notable Readers
We’ve received some very gratifying comments about the DM News print edition in the past week. After reading…
Direct mail spending up 7.5 percent in 2006
Despite rising postal rates, higher raw materials costs and an increasing number of alternative channels, marketers continue to…
FTC’s Bogus Business Crackdown
The Federal Trade Commission yesterday announced the latest developments in its Project FAL$E HOPE$, a federal and state…
Vertical BTB search on the fast path
The number of business-to-business vertical search engines on the Internet increased by at least 26 percent in just…
Google Audio Ads begin testing period
Google Inc. has finally developed a radio advertising system called Google Audio Ads, which many have been anticipating.…
Rebecca Lieb named editor-in-chief of ClickZ Network.
CHICAGO — At SES Chicago, Incisive Media promoted Rebecca Lieb to editor-in-chief of the ClickZ Network. Ms. Lieb…