FTC recommendations add fuel to the online privacy inferno
This week, the Federal Trade Commission (FTC) released a report detailing recommendations for businesses and policymakers on to…
The top five Jeremy Lin/Volvo TV ad taglines
Let me preface the following post by emphasizing my love for the Knicks and my desire to see…
Twitter wants more from you than 140-word updates
Twitter‘s acquisition of micro-blogging site Posterous is being touted by industry analysts as a move toward enhancing the…
Ogilvy & Mather New York names chief creative
Ogilvy & Mather (O&M) New York has named Calle Sjoenell chief creative officer, said Toni Lee, director of…
Marketsmith promotes insider to GM and EVP
Carina Pologruto has been promoted to GM and EVP of client services at direct marketing agency Marketsmith, said…
M-commerce: What does your ideal site look like?
In researching my m-commerce feature (scheduled for publication in the April e-commerce-themed issue), I came across several interesting…
Time Warner Cable hates Netflix and you!
I’ve often been critical of Netflix, especially after last year’s price increase, but today they’re the underdog, battling…
Financial marketers neglect social media as a direct response marketing channel
Despite the need to connect with consumers across multiple channels, financial services institutions still don’t view social media…
Integrated campaign yields double-digit growth
Client: Huntington Bank Vendor: Arnold Worldwide and SourceLink Objective: Promote Asterisk Free Checking As a result of the…
Forbes Media promotes two executives
Meredith Kopit Levien has been promoted to chief revenue officer at Forbes Media, said Mike Perlis, president and…