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New parent marketing power
Not only does the birth of a baby trigger a flurry of new purchases of everything from disposable…
Toolbox: Increasing e-zine subscribers, virtual launches and user reviews
E-MAIL How do I increase number of subscribers to my e-zine? “Publishing an e-zine is a great way…
Do continuity programs have a future?
CONTENDER Pat Corpora President of Corpora Consulting 25 years’ experience with Rodale, HCI Direct and AOL Time Life…
How to write a great white paper
The use of white papers as a marketing tool has skyrocketed in recent years, not only for selling…
Publishers Clearing House Acquires Blingo
Sweepstakes and direct marketing company Publishers Clearing House has acquired Blingo Inc. to extend its reach into the $9…
Time for some Latin passion
I have a secret to tell you. Latin America is hot and filled with passion – I mean,…
Organic search gains as complement to PPC
Marketers have long favored paid search because of its immediacy and measurability, but that preference has begun to…
Problem solver: International search campaigns
While the international digital campaign experience can be positive, it can also be difficult to navigate if you’re…
Marketers ‘clue in’ to customer chatter for better keywords, while fueling company social content for enhanced SEM
Social media’s impact on search marketing is growing as leading search engines incorporate these popular networks into results.…
Better data delivers powerful integration
When Teradata, a data warehousing and analytics company, acquired marketing automation provider Aprimo, the line between data and…
